Collective Retreats (a certified b-corp) is a new, meaningful way to travel. Our portfolio of destination retreats allows you to explore unique destinations without sacrificing any luxuries, and leave feeling inspired and connected. WE’RE ON A MISSION TO REDEFINE GLOBAL TRAVEL THROUGH A COLLECTION OF DYNAMIC DESTINATION RETREATS AND ENRICHING EXPERIENCES, CONNECTING PERSON, COMMUNITY, AND ENVIRONMENTTravel is supposed to be a unique departure from your daily life: a time to explore, grow, learn, and reconnect to a place, yourself, and those around you. (And relax and indulge, as well.) But unless you’re willing to work hard for it, it’s easy to end up stuck in the hamster wheel of conventional hotels and well-trodden guidebook recommendations. Breaking that pattern requires travelers to put in hours of research, cross-referencing, and bookings—not something most people have the time or energy to do.Collective Retreats solves this by designing a portfolio of destination retreats that help travelers experience a place in a meaningful way. We handpick the most incredible locations and bring them to life through luxury accommodations that reflect the spirit of the surroundings, mind-blowing dining inspired by local ingredients and culture, and personalized service that guides, educates, and delights guests. At the center of all this is our belief that where you stay is as important as where you go.

Advise CEO, Chief Learning Officer, Marketing, and Experience team.

Build customer acquisition strategy and marketing plan to support 10x growth into second year of business; establish a new, disruptive consumer brand.~Hire and lead team sales and marketing executives to oversee CEM, email, content, public relations, digital marketing, creative, customer acquisition, web, and product development~Create and implement customer journey, target customer segmentation strategy, customer personas, marketing funnel, customer experience, and oversee all resources to execute~Manage $1.3 million budget, including marketing, customer acquisition, measurement, and technology development

Digital customer acquisition, brand, customer experience, product.

Development and implementation of all product innovation, customer experience, and quality measurement / control for disruptive, innovative lifestyle brand. ($100MM 2014 annual revenue, and over 1.5MM total participants)~Design company’s first loyalty program, Mudder Legion, and implement across all facets of the organization, product, and customer journey in order to drive substantial increases in repeat rates, loyalty, word-of-mouth, and satisfaction~Oversee a $1.3MM innovation budget for new brand and product features, including an innovation lab and customer evangelist program which led to game-changing new obstacles and programs~Lead global team responsible for guiding and assisting 4 international operations teams for execution in 7 countries and multiple languages

Implement impactful brand and customer enhancements to drive exceptional experience and sustained increases in satisfaction.($100MM 2014 annual revenue, and over 1.5MM total participants)~Oversaw company-wide digital and physical customer experience journey mapping and innovation~Develop an overhaul plan to enhance and professionalize customer experience around the Tough Mudder brand ~Ensure best-in-class product by transforming event look & feel, signage, and customer service delivery and recovery~Overhaul customer analytics measurement to enable insightful, timely decisions

~Create and lead a $3 billion top line revenue strategy for all Starwood owned and managed hotels, Manage large team of direct and indirect reports, and give strategic direction to CFO, Division President, and 2,000 salespeople throughout North America~Developed multi-year strategic plan and implemented largest sales team restructuring in company history, moving from hotel-specific to market and regional teams to gain 30% efficiency in sales organization and over $100 million gain in sales~Create all goals, performance management tools, and associate incentive plans for over 2,000 sales and marketing associates to realize thousands of hours in efficiency and millions in sales benefit ~Lead technological innovation associated with sales to optimize sales process and performance~Coach CEO, COO, CFO, and VP of IR prior to each quarterly earnings call on performance of sales organization and divisional top line – produce materials distributed to the street~Designed and managed all sales programs including award winning Starwoodmeetings.com, Starwood Preferred Planner loyalty program~Launch and oversee cross-functional strategy to turn around properties across portfolio in need of revenue ~Created and lead annual sales communication plan, including national sales meeting, quarterly / monthly leadership meetings, all seller / associate communication, and sales incentive trips

Drive the creation of / manage Starwood’s North America partnership program and global travel partner strategy, which now results in over $600 million in annual revenue to the company.~Designed and implemented the game-changing SPG Delta partnership, a 2 year process including "Crossover Rewards" which drove over 30% increases in loyalty rates in its first year.~Enhanced, created, and managed Starwood’s 35 global travel / points partners (Airline, Car, etc.) and all Starwood North America strategic alliances (Pepsi, Showtime, etc.)~Lead all contract and partnership negotiations and created marketing and operations programs with partners which resulted in over $120 million of new revenue developed.

Selected based on exemplary leadership characteristic as one of 10 executive company-wide to lead Starwood’s Executive coaching and culture program.~Facilitated quarterly, week long, proprietary executive coaching and leadership off-site course with 20 Director and above attendees, from CEO down~Contributed to program design and optimization over the 3 years that I facilitated~Coaching drove multi-million dollar impact and guest satisfaction gains realized through “service culture-profit chain”

~Implemented new customer experience strategy across division, enabling General Managers to recognize most profitable guests; Increased enrollment in SPG by 20% and customer satisfaction by 10%~Overhauled old loyalty program and innovated SPG 2.0, which redefined tier structure, created Ambassadors program and focused experience on most profitable customer segment

~Built CRM, SEO, SEM and content strategy for top 70 marketing execs in NAD; responsible for $8million mktg. budget~Awarded Starwood Hotels 2006 Business Impact Player of the Year

Built first internal platform to centralize business decision making and performance management for mktg. associates

Oversee analytics for all Starwood websites and all paid marketing

Service delivery, secret shopping program, quality assurance, and customer experience.

Lead the city as one of 10 elected decision and policy makers on the city’s governing body. Lead executive council, managing daily input from constituents, activists, media, and city executives / officials. Youngest elected city official and the first ever undergraduate elected to Ithaca City Council.City Planning & Development Committee LiasonNeighborhood & Community Issues Council

Worked in several departments: Food and Beverage, Room Service, Marketing, Human Resources, Front Desk.