Peter Boris Kreilgaard Email & Phone Number

Copenhagen, Dk

Albertslund, Capital Region, Dk

Responsibility:- Full P&L responsibility for coop.dk- Driving business growth, managing directly Sales and acting as a leader for all coop.dk employees- Head of +100 FTE (Sales and Marketing. Business development. Logistics. Financial controlling and Customer service)- Creating, owning and executing the commercial strategy- Setting up and monitoring KPI's- Leading a wide range of activities with focus on building the business and a high performing team- Taking ownership of cross-functional coordination, company culture and communications- Using the specialists and resources throughout the company to drive value, efficiency and business success- Building team spirit through my people-management skills, to ensure succesful results - Reporting directly to the EVP of Marketing, Customers and eCommerceResults:• Commercial turnaround of coop.dk. From creation of new commercial strategy to implementation• Exceeding the budgeted turnover and EBITDA with +10% every year• Achieved substantial online market share increases in 2024 across key categories (from 3pp to 11pp) by expanding assortment, win-win supplier partnerships and optimizing prices and marketing plans• Achieved 17% revenue growth and 25% gross margin growth in the Bike category by expanding the e-bike assortment, optimizing onsite customer experience/content, pricing and promo• All time high results on primary ecommerce KPI’s: Traffic, conversion, and basket• Creating a true eCommerce way of working resulting in substantial commercial growth• Designed and implemented a new commercial operating model resulting in professionalized strategic planning and execution• Highest employee ratings at Coop group level

Albertslund, Capital Region, Dk

Responsibility: • Ensuring turnover through customer acquisition and retention by digital and offline marketing channels - these include SEO, SEM, CRM, Social media, Conversion rate optimization, etc. • Build brand position via innovative and customer oriented marketing strategy • Develop and execute marketing and business plans, campaigns and evaluations • Brainstorm new and creative growth strategies for all commercial channels• Initiate and develop omni-channel strategies• Monitor and evaluate digital marketing related trends• Find and implement the right marketing technology (Ad- & MarTech)• Professionalize the marketing function in the form of optimizing the processes, tools, roles and responsibility descriptions, etc. • In-sourcing / Building in-house ad- and media agency• Lead the marketing department (consisting of five teams / +30 highly skilled colleges)Results:• 7-28% increase in turnover (above industry average)• From negative EBIT to the best EBIT in the Coop group• Launched several new categories (books, outdoor and sports, etc.). All exceeding financial targets• Achieved 25% revenue and 21% gross margin growth in the Kitchen category and 13% revenue and 10% gross margin in the Homeware category by expanding assortment, forging win-win supplier partnerships, and optimizing Pricing and Promo strategies• Building a highly effective digital and data-oriented commercial / marketing organization from two FTE to +35 FTE• Turnaround in the use of marketing assets. From primarily offline to digital first approach using Artificial Intelligence / Machine Learning and first part data

København K, Dk

"Årets Rambuk belønner de mediebureauer og annoncørerder sætter en høj standard inden for måden, de anvender medier i deres markedsstrategi."

København K, Dk

Copenhagen, Capital Region Of Denmark, Dk

”Danish Digital Award har til formål at præmiere og synliggøre det mest inspirerende, effektive og veludførte digitale arbejde, der udvikler eller understøtter en virksomheds eller organisations forretningsaktiviteter.”

København K, Copenhagen, Dk

"E-handelsprisen uddeles årligt af FDIH med det formål at sætte fokus på succeserne inden for dansk e-handel, og hædre dem, der viser vejen og gør det bedst".Jury member in various categories over the years.In 2024: Best new eCom business and Best BtB-organization with an online turn over + dkr. 200 million

Dk

Responsibility: • Ensure turnover to the world's largest toy chain in the Nordic countries (incl. web shops) • Determine strategy, positioning, brand identity and the creative concept for the advertising communication • Develop and execute marketing and business plans, campaigns and evaluations • Professionalize the marketing function in the form of optimizing the processes, tools, roles and responsibility descriptions, etc. • Manage the Nordic marketing team (two Marketing Coordinators and seven Graphic Designers (on and offline)) Results: • 4-9% annual increase in revenue (in a declining market) created by a strong strategy and effective marketing campaigns. No other toy chain in Scandinavia have shown similar results • 2-8% increase in the number of customers as a result of the consistent execution of the defined strategy and effective use of all "consumer touch points" • The position as Scandinavia's most popular toy chain captured within one year

Stavanger, Rogaland, No

Responsibility: • Merger of the JET and 1-2-3 chains in the Nordic countries - 1) Define the strategy. 2) Plan and execute the integration - Lead seven integration IT projects and eight commercial projects - Develop new brand, pricing strategy, location of stations, etc. • Manage one Sales Manager and 70 Station Commanders Results: • +11% increase in volume sold (above industry average) for JET and 1-2-3 created by efficient operations and a successful merger • Successful merger of two companies and full achievement of its KPIs created using a clear strategy and rigorous project management

Stavanger, Rogaland, No

Responsibility: • Strategic, tactical and operational responsibility for all marketing efforts in Statoil - Marketing strategy, budget, campaign planning and - execution (BtB and BtC markets) • Establishment of a Nordic marketing strategy for all primary product categories • Leader of seven highly skilled Marketing Project Managers • Development and implementation of a new agency structure (from several advertising agencies and subcontractors to one agency) Results: • 1.2 percentage points increase in the volume of the gasoline category created by the introduction of new product (Bio95). A growth no other petrochemical companies have achieved • +5% increase in the number of customers at service stations (compared to previous years) created through the efficient use of various marketing tools • 17% growth in volume of heating oil gained through effective marketing campaigns • Significant increase in the main brand parameters: unaided awareness, preference degree and campaign remembrance

Munich, De

Responsibility: • Strategic, tactical and operational responsibility for the overall marketing efforts (BtB and BtC markets)• Development of marketing campaigns that ensured shelf space at retailers and purchase by consumers • Manager for two Marketing Coordinators Results: • 5 percentage point increase in market share generated from successful product launches • Largest market share ever for Siemens mobile Denmark • Highest percentage increase of "Top of Mind" (and other key marketing parameters) at a European level three years in a row

Responsibility: • All marketing efforts of MobilTid (the product in the TDC Mobil product range with the most customers) • Development and implementation of the TDC Group's largest campaigns (joint campaigns for mobile, fixed net and Internet) • Head of four Project Managers who worked with marketing and product development Results: • +500,000 MobilTid customers gained through effective marketing campaigns, optimization of the cost parameter and product development • Managed the development and execution of the largest marketing campaigns in the TDC group achieving results well over financial and market goals • Made product development that gained market share (including Denmark's first ringtones for mobile phones)

Purchase, New York, Us

Artificial Intelligence: Implications For Business Strategy Program

Strategy In The Age Of Digital Disruption

Rethinking Marketing & Insights: Behavioral Economics Immersion

Branding Strategy

Graduate Diploma (Hd), Business Administration, Marketing Management

International Marketing

Education record