As a Behavior Technician specializing in Autism Spectrum Disorder (ASD), I implement evidence-based interventions to support individuals with ASD in developing essential life skills. Working under the guidance of Board Certified Behavior Analysts (BCBAs), I collect data, monitor progress, and adjust strategies to enhance communication, social skills, and adaptive behaviors, promoting overall well-being and independence.

Project: META - Hiring Candidate Research- Responsible for planning project roadmaps for corporate review.Project: HBOMAX- Involved in requirements gathering, research strategy and methodology, research plan development, and methods of execution.Focused on Streaming Services including:- Connected TV (Chromecast with Google TV)- AVOD (advertising model)- SVOD (subscription model)- Player Experience- Customer ExperienceAccomplishments:- Developed a learning platform that provided instruction and real-time feedback, resulting in a 50% increase in learner performance.- Specialized in Project Based Learning for k-12 education.Other Projects:- Conducted research, designed, and developed a drone ecosystem for unmanned aerial vehicle (drones) detection, sensor data recording, analysis, and reporting.- Created wearable biometric and environmental tracking for youth athletes, which improved their training performance, particularly challenging to measure during COVID-19 restrictions.Past Engagements Include:- HBO Max, Electronic Arts (EA), The Walt Disney Company, PayPal, abcNEWS, eBay, Cisco, Yahoo, Genentech, CTB McGraw-Hill, Intuit, Qualcomm, Shopping.com, HP, Intel, Wells Fargo, Bio-Rad, Toyota, ShareThis, Samsung Electronics, and Wyndham Hotels & Resorts.Leadership Role:- Led cross-functional teams to address user and business needs, and improve monetization by applying the right research methodologies throughout the entire product lifecycle.- Established the vision, strategy, and execution of research interventions that achieved measurable results.

Lead user research activities for EAs digital products. Collaborated with game team studios on market segmentation and success metrics. Produced actionable results through qualitative and quantitative research.Results:Improved game play satisfactionImproved likelihood to purchase titles (games)Improved segmentation knowledgeProved the value of deploying excellent user research practices (ROI)Decreased previous time to market concernsDecreased previous friction among product team members

As an early stage start up (pre-release), Mavatar requested my help to develop their online shopping user experience and product feature definition. To get things moving quickly, I relied on my past experiences tailoring best practices in research and design. Deployed rapid iterative testing, A/B tests, surveys, competitive analysis and other methodologies.

Lead Human Centered Design activities for next generation quoting and ordering application (sales portal) for Cisco Systems Global Field Operations. Deliverables included project management, team management, user experience design, requirements gathering, and research. Worked with up stream team members including District level Account Managers, Business Analysts, as well as Cisco's 1-Tier Partners, Distributors, and Resellers. In collaboration with diverse cross functional teams, we completed detailed specifications for development.

Subject Matter Expert in Human Centered Design Best Practices Innovator and strategist for creating a Smart Business Design Center of Human Experience inside Cisco Systems. Chiefly discovering new opportunities to maximize Adoption of future and existing Smart Services Technology Group for Cisco with Partners and Customers.

Designed and implemented an entirely new online channel for a chain of three tea lounges in San Francisco, CA. Product sales increased by 800% and conversation rates were equal to fully managed main stream ecommerce sites. Search Engine Optimization (SEO), merchandising, and ease of use of the application captured the attention of some of the largest social media founders and other entrepreneurial leaders.

Full product lifecycle research and design for green and sustainable living application. Increased user adoption, page views and return visits 5 fold. Created new e-commerce features for greater monetization. All designs and implementations were built to be maintained by non-technical personnel.

Developed Research Strategy Framework to improve user adoption of new product concepts resulting in increased data collection, page views, content discovery, customer engagement and retention.

Early stage start up (pre-release) needed user experience direction strategic and tactical approaches. Developed research strategy framework and deliverables to improve user adoption of new product concepts.

Senior User Experience Researcher for eBay, Inc and Shopping.com (B to B, B to C). Provided user experience and design services for new products to promote user adoption and monetization. Increased costumer satisfaction by 80% and transactions by 30%/month.

Determined research scope, project deliverables, budget, and staffing for product suite. Improved discovery and utility for online learner assessment platforms nationwide (USA). Implemented User Experience Design best practices and actively participated in hands on tasks.

(Cendant Hotel Group Acquired by Wyndham Hotels & Resorts)One of the largest hotel franchisers and travel information services worldwide. Conducted international ethnographic research, contextual inquiry, and usability evaluations in the USA, UK, Canada. Created innovative design concepts to better accommodate the complex decision making process of travel planning.

Designed and conducted ethnographic research nationwide (USA) to explore new digital technologies for the Genentech sales teams. Determined the best suite of technologies for field and office use.

(Acquired by HP Enterprise)Designed and performed user experience research and competitive analysis from packaging through configuration of next generation server technology

Advised and designed On Demand Video Player and Ordering System deployed at Walmart online and retail locations

Director of User Experience and Design for Andale (auction management). Directed all user research and interface design teams for 1.0 and 2.0 versions. Created and implemented research strategies and materials (needs analysis, ethnographic, contextual Inquiry, and formative evaluations) as well as rapid prototyping and new concept design illustrations.

Designed and conducted moderated usability studies. Provided analysis and recommended improvements in ease of use, goal achievement, and navigation. Projects included: Disney, ESPN, ABC News, Infoseek Search and Directory, Auctions, Online Shopping, Mail, Message Boards, and many other Walt Disney properties.Determined usability requirements, developed recruiting and research session materials, screeners, task scripts, background questionnaires, observation templates, and participant schedules.

Managed research communications with large financial institutions (Merrill Lynch, Fidelity, Charles Schwab, Wells Fargo, etc.) for new product features of Quicken, Quick Books, Turbo Tax. Conducted Alpha and Beta testing for Intuit’s signature products.