Peter Brian Mima Email & Phone Number

Nairobi County, Kenya

Nairobi County, Kenya

Key Responsibilities:Leading the Kenya sales strategy and execution, focusing on expanding the merchant base and driving sustainable revenue growth across key market segments.•Spearheading the diversification of Bolt Food's merchant portfolio from food-related businesses to include retail and non-food vendors, contributing to market expansion and competitive positioning.•Managing cross-functional teams to ensure seamless onboarding, activation, and ongoing merchant success, overseeing the performance of high-growth markets and key partnerships.•Collaborating closely with product and tech teams to address operational challenges, to optimize the merchant experience.•Implementing strategic partnerships to offer cost-effective solutions to merchants, enhancing both scalability and operational efficiency.•Driving key projects such as the zonal activation and reactivation and the introduction of new cities, high-GMV merchants, significantly increasing merchant density and market share.•Utilizing data-driven insights to identify bottlenecks in merchant order uptake, training engagement, and marketing impact, recommending process improvements and technology solutions.Key Achievements •Increased international chain coverage from 70% to 100%, successfully onboarding all major brands and ensuring a balanced mix of local and international merchants on the platform.•Drove 200% growth in Early Life Cycle (ELC) merchant GMV, significantly improving the order volume for new merchants within their first 30 days on the platform.•Strategically grew the contribution margin of new merchants by 3%, ensuring higher profitability while maintaining a competitive offering for customers.•Partnered with major brands to explore opportunities for Q-commerce expansion, positioning Bolt Food for future growth in retail.

Nairobi County, Kenya

As the Brand Manager for Retail, Supermarkets and Grocery at Jumia Kenya, I was responsible for developing and executing marketing strategies that drove brand awareness and sales growth. I managed the supermarket retail and grocery P&L, ensuring sustainable profitability by leveraging in-depth financial insights, optimizing pricing strategies, and controlling costs. Through strategic planning and execution, I consistently maintained a positive GP2 throughout my tenure.My key responsibilities included leading brand initiatives based on market research, managing cross-functional collaboration to ensure smooth operations, and overseeing paid ad campaigns using Google Ad Manager. I also handled campaign reporting using tools such as Data Studio, Google Analytics, and Power BI, ensuring data-driven decision-making for continuous improvement.Key Achievements:Increased brand profitability by 17% through targeted online campaigns and optimized pricing.Led a vendor launch that exceeded sales targets by 11% in the first quarter.Streamlined operations, reducing expenses by 48% while maintaining brand integrity.Improved brand recognition and market share by 12% through innovative strategies.Implemented a customer retention program, resulting in a 23% increase in repeat purchases.Improved brand margin by 18.75% through successful vendor contract negotiations.Developed trade marketing programs that boosted vendor contributions by 12%.Maintained consistent positive GP2 through strategic management of logistics and marketing costs.I also ensured that supplier KPIs were met, collaborated with hypermarket suppliers, and optimized product visibility. By balancing market trends, brand identity, and financial performance, I drove success for the brand while ensuring operational excellence.Skills:P&L Management | GP2 Optimization | Brand Strategy | Campaign Management | Vendor Negotiation | Trade Marketing | Data Analysis (Google Analytics, Power BI)

Nairobi, Kenya

Results-oriented Key Account Manager with a track record of building and maintaining strong partner and client relationships to drive business growth. Leveraging expertise in market analysis, operational excellence, and cross-functional collaboration, I have consistently achieved outstanding results and contributed to the success of Jumia as an organization.Key Achievements:• Partner Relationship Management: Successfully developed and nurtured relationships with partnering Grocery and Supermarkets through effective communication, business development sessions, and ongoing reviews. Increased partner satisfaction, retention, and partnership growth.• Strategic Consultation: Provided comprehensive product and service consultations to partnering Supermarkets, guiding their decision-making process, and optimizing visibility. Aligned offerings with market trends, resulting in improved partner performance and enhanced customer experience.• Operational Excellence: Collaborated closely with partnering Supermarkets to meet and exceed operational key performance indicators (KPIs). Streamlined processes, optimized resource utilization, and ensured seamless execution of business requirements.• Cross-Functional Collaboration: Fostered effective collaboration with marketing, operations, logistics, pricing, content, legal, and sourcing teams. Facilitated communication, alignment, and quick execution of duties, resulting in improved efficiency and outcomes.• Content Management and Representation: Ensured accurate representation of supplier content on the platform. Collaborated closely with content teams, provided visibility to partners, and actively contributed to a user-friendly interface for vendors and customers• Market Analysis and Trend Prediction: Analysed consumer behaviour, predicted trends, and provided insights for category analysis, pricing strategies, and value proposition enhancement. Informed strategic decisions, leading to increased market competitiveness

Nairobi, Kenya

Highly accomplished and results-driven Supermarket Operations Lead with a proven track record of delivering exceptional operational performance and driving business growth. Leveraging a combination of strategic thinking,data-driven decision-making, and strong leadership skills, I have successfully led and optimized on-demand operations for supermarkets, achieving remarkable results.Key Achievements:Operational Strategy and Risk Assessment: Led strategic and high-level operations for Supermarket Jumia Food's on-demand business. Conducted thorough risk assessments, identified operational gaps, and implemented effective solutions to mitigate risks and ensure smooth operations.SOP Development and Improvement: Developed improved Standard Operating Procedures (SOPs) for Supermarket on-demand services. Streamlined processes, optimized resource allocation, and enhanced overall efficiency, resulting in increased productivity and customer satisfaction.Capacity Planning and Logistics Optimization: Conducted Supermarket's agent capacity and logistics capacity planning for on-demand service. Leveraged data analysis and forecasting techniques to optimize resource allocation, improve delivery efficiency, and meet customer demand effectively.P&L Management and Cost Optimization: Supported the local Managing Director and larger team in Supermarkets operations P&L topics. Analyzed financial data, identified cost-saving opportunities, and implemented strategies to optimize expenses while maintaining service quality, resulting in improved profitability.Customer Service and Issue Resolution: Resolved customer complaints and issues efficiently and in a timely manner. Developed effective communication channels, established customer-centric processes, and ensured a high level of customer satisfaction.My strong leadership, data-driven approach, and commitment to excellence have consistently resulted in operational excellence, enhanced customer experiences, and business growth.

Kenya

Highly efficient and detail-oriented Dispatch Coordinator with a successful track record in managing and coordinating delivery operations. Known for exceptional organizational skills and the ability to handle high volumes of orders, I have consistently ensured timely and accurate deliveries while maintaining excellent communication with customers and vendors.Achievements:Streamlined Operations: Implemented efficient order management systems, resulting in a significant reduction in order processing time and improved overall dispatch operations.Effective Communication: Established clear channels of communication with customers, vendors, and the operations team, ensuring seamless coordination and resolving issues promptly to enhance customer satisfaction.Timely Order Fulfillment: Developed and implemented robust scheduling systems to optimize delivery routes and minimize delivery lead times, resulting in increased on-time deliveries and improved customer experience.Vendor Management: Successfully built strong relationships with vendors and optimized partnerships through regular communication and feedback sessions, resulting in improved vendor performance and increased service quality.Problem Resolution: Acted as the primary point of contact for addressing delivery-related issues and resolving customer complaints in a professional and timely manner, leading to enhanced customer loyalty and satisfaction.Performance Tracking: Implemented tracking mechanisms to monitor delivery performance metrics, such as delivery times and accuracy, enabling data-driven insights and continuous improvement and efficiency.Team Collaboration: Collaborated closely with the operations team to ensure smooth coordination between dispatch, logistics, and customer service, fostering a positive and cohesive work environment.With my strong attention to detail and effective communication skills, I consistently meet and exceed expectations in fast-paced and high-demand environments.

Nairobi County, Kenya

• Handling customers' complaints, providing appropriate solutions and alternatives within the time limits.• Identify and assess customers' needs to achieve satisfaction by ticketing all customers’ issues in a timely manner. • Resolving customer complaints via Emails, phones, live chats, and social media.• Managing large amounts of incoming calls, inquiries from prospective customers. • Following up on customers' orders and informing them In case of any order delays or orders missing items.• Managing large amounts of incoming calls, inquiries from prospective customers. • Assisting with placing of orders and refunds

Nairobi, Kenya

Nairobi, Kenya

Here is a brief description of what I did for Barclays Kenya Ltd with some of my key responsibilities.Strategic Leadership and Implementation:Set Strategic Direction: Collaborate with senior management to define the bank’s strategic goals and objectives.Oversee Implementation: Ensure effective execution of strategies, aligning them with the bank’s vision and mission1.Customer Relationship Management:Customer Service Excellence: Foster a customer-centric culture, ensuring high-quality service delivery.Resolve Issues: Address customer complaints, inquiries, and escalations promptly and professionally.Client Acquisition and Retention: Develop strategies to attract and retain clients, enhancing customer loyalty.2.Operational Efficiency and Risk Management:Operational Oversight: Manage day-to-day operations, including cash handling, transactions, and compliance.Risk Mitigation: Implement risk management practices, safeguarding against fraud, credit risks, and operational lapses.Compliance: Ensure adherence to regulatory requirements and internal policies.3.Team Leadership and Development:Team Management: Lead and motivate branch staff, fostering a positive work environment.Training and Development: Provide coaching, training, and performance evaluations for team members.Succession Planning: Identify and groom potential leaders within the team.4.Financial Performance and Growth:Profitability: Monitor branch financials, aiming for revenue growth and cost control.Sales and Cross-Selling: Drive sales targets, promote banking products, and cross-sell services.Business Development: Explore opportunities for business expansion and market penetration1.Community Engagement and Brand Representation:Local Community Involvement: Participate in community events, reinforcing the bank’s presence.Brand Ambassador: Represent Barclays Bank Kenya professionally in external forums and networking events.

Kenya

Here is a brief description of what I did for Henkel Kenya Ltd with some of my keyresponsibilities.- Production department-consumer adhesives(pattex,ponal,pritt and tangitmanufacturing)- Engineering dept-steam generation and distribution, electrical maintenanceand distribution, equipment maintenance and instrumentation, industrialsafety.- Quality control-quality controls and lab procedures

Kisumu, Kenya

Here is a brief description of what I did for Agro-Chemical And Food Company Ltdwith some of my key responsibilities.- ADY fermentation, yeast separation and cream storage- Yeast filtration drying packing and storage- Alcohol fermentation distillation and cooling towers- Water treatment- Utilities like compressors, blowers and refrigerators-Microbiological lab procedures

Bachelor Of Business Administration - Bba, Marketing

Btech, Chemical Engineering

Diploma, Chemical Engineering