Peter Brittliff

Peter Brittliff Email and Phone Number

Strategic Product Marketing Leader | Hands-on Commercial Approach | Driving Growth in B2B Technology through Market Research, Category Building, Sales & Channel Enablement. @ UpGuard
Peter Brittliff's Location
Sydney, New South Wales, Australia, Australia
Peter Brittliff's Contact Details

Peter Brittliff personal email

About Peter Brittliff

As a strategic and hands-on Product Marketing Leader, I am excellent at turning around complex B2B technology products into compelling value propositions that resonate with customers and drive growth. With a singular blend of deep technical understanding and strong commercial acumen, I have delivered impactful go-to-market strategies, built categories, and enabled both direct sales and the channel partner community.I led successful product marketing initiatives in deep tech, telecommunications, cybersecurity, and many more throughout my career. I enjoy taking messy market research and turning it into actionable insights, differentiated messaging, and then creating sales and channel enablement programs to tell teams exactly what to say to close deals and drive adoption.That means being hands-on to ensure I'm setting the strategy and executing on it, whether that's conducting competitive analysis, building compelling product narratives, or developing targeted campaigns. I really thrive in fast-moving environments where, with my experience, I can bridge the gap between product, sales, and marketing to drive results that matter.These days, this means focusing on opportunities that drive product marketing efforts to build and scale innovative B2B technology solutions, bring a new category to market, optimise go-to-market strategies, or enable sales teams to succeed. I'm particularly interested in those roles that value strategic thinking and hands-on execution in dynamic, high-growth environments.Connect if you're interested in working with a product marketing leader who makes vision real, drives market impact, and enables commercial success across channels and sales teams.

Peter Brittliff's Current Company Details
UpGuard

Upguard

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Strategic Product Marketing Leader | Hands-on Commercial Approach | Driving Growth in B2B Technology through Market Research, Category Building, Sales & Channel Enablement.
Peter Brittliff Work Experience Details
  • Upguard
    Senior Product Marketing Manager
    Upguard Nov 2024 - Present
    Mountain View, California, Us
    Driving go-to-market strategies and product positioning for BreachSight, combining attack surface management, digital risk protection, and threat intelligence. Collaborating across teams to deliver impactful messaging, enablement, and market growth initiatives.
  • Echidna Engage
    Chief Everything Officer (Ceo)
    Echidna Engage Dec 2023 - Present
    Sydney, New South Wales, Au
    Provided strategic marketing and branding solutions for B2B and SaaS clients, including messaging, brand identity development, and sales enablement. Delivered tailored marketing assets to support business growth and market positioning.
  • Canopus Networks
    Product Marketing Manager
    Canopus Networks Aug 2023 - Jan 2024
    Sydney, New South Wales, Au
    Reporting to the CEO and Founder, established the marketing function at Canopus, an early-stage startup (approx ~24pp) developing AI/ML data analytics for telecommunications.
  • Secureco
    Head Of Marketing & Sales Enablement
    Secureco Mar 2023 - Aug 2023
    North Sydney, Nsw, Au
    At SecureCo, a pioneering SaaS startup specialising in voice orchestration and speech AI solutions, I led the marketing and sales enablement strategy, reporting directly to the CTO. I was instrumental in driving the company's transition from a direct service-based model to a channel-first SaaS business, resulting in a 40% increase in lead conversion. I was hands-on in executing key initiatives, managing everything from brand refreshes and product launches to high-impact B2B events. A significant part of my role was engaging and managing specialist external agencies, ensuring budget alignment and on-time deliverables, and optimising digital marketing efforts. This collaborative approach led to a 52% uplift in lead generation and a 25% reduction in ad spend, establishing SecureCo as a thought leader in the customer experience (CX) domain and supporting rapid business growth.
  • Secureco
    Head Of Product Marketing
    Secureco Mar 2022 - Mar 2023
    North Sydney, Nsw, Au
  • Secure Code Warrior
    Head Of Product Marketing, Global
    Secure Code Warrior Mar 2020 - Mar 2022
    Sydney, New South Wales, Au
    As the first Product Marketing Manager at Secure Code Warrior, I built the product marketing function from the ground up, growing the team to four and collaborating with global revenue teams across APAC, Americas, and EMEA. I was hands-on in developing and executing global go-to-market strategies, driving a 90% YoY growth in Customer-Annual Recurring Revenue (C-ARR) through strategic pricing and customer advocacy. I led a comprehensive website rebuild that became the primary lead source, contributing to a 63% YoY increase in Marketing Influenced Last New Business (LNB). I also played a key role in category building, working with industry analysts to establish the “Secure Code Training” category, solidifying SCW’s position as a thought leader. My ability to wear multiple hats, from managing digital campaigns to creating hundreds of sales and marketing assets, was crucial in supporting SCW’s rapid growth from 70 to over 250 employees and enhancing market presence.
  • Secure Code Warrior
    Senior Product Marketing Manager
    Secure Code Warrior Mar 2019 - Mar 2020
    Sydney, New South Wales, Au
  • Event Hub
    Senior Marketing And Operations Manager
    Event Hub Mar 2018 - Mar 2019
    Sydney, New South Wales, Au
    As Senior Marketing & Operations Manager at EventHub, an Australian B2B SaaS startup, I played a pivotal role in redefining event technology for premium business hospitality. I managed overall marketing and sales operations, driving strategy, execution, and customer engagement. I developed brand guidelines and messaging frameworks to support global expansion, implemented automated onboarding processes using Intercom, and launched tiered pricing plans that maximised revenue growth. By managing external agencies and streamlining processes, I supported the company’s 300% YoY growth, helping secure prominent clients such as Telstra, Cricket Australia, and Venues NSW.
  • Canon Australia
    Senior Manager - Product Marketing
    Canon Australia Jan 2016 - Dec 2017
    Macquarie Park, Nsw, Au
    At Canon Business Solutions, I drove product marketing, managed P&L for hardware, software, managed services product lines, and led a six-person team. My initiatives in pricing, packaging, product launches, sales enablement, and pipeline growth strategies resulted in a 30% increase in the product pipeline and improved profitability, elevating Canon's market position.
  • Fuji Xerox Australia
    Category Marketing Manager, Software
    Fuji Xerox Australia Oct 2012 - Dec 2015
    Macquarie Park, Nsw, Au
    Responsible for growing Fuji Xerox enterprise software and solutions. I lead the marketing team to deliver software marketing strategy, go-to-market initiatives, market research, and cross-functional collaboration, driving a 22% increase in customer acquisition and the successful launch of 5+ products.
  • Fuji Xerox Australia
    Software Marketing Manager
    Fuji Xerox Australia Jul 2010 - Oct 2012
    Macquarie Park, Nsw, Au
    Responsible for the marketing Fuji Xerox production software solutions, developing compelling audience messaging, content and sales/channel enablement.

Peter Brittliff Skills

Product Marketing Product Management B2b Marketing Strategy Lead Generation Solution Selling Multi Channel Marketing Management Account Management Strategy Professional Services Direct Marketing Go To Market Strategy Enterprise Software Marketing Digital Marketing Sales Process Consulting Project Management Business Development Crm Competitive Analysis Document Management Team Leadership Partner Management Marketing Management B2b Marketing Commercialization Managed Services Saas Salesforce.com Direct Sales Business To Business Key Account Management Strategic Partnerships Cloud Computing Social Media Digital Strategy Mobile Applications Marketing Campaign Management Data Analysis Business Analysis And Data Mining Agile Methodologies Channel Program Management Leadership Marketing Automation Inbound Marketing

Peter Brittliff Education Details

  • Qut (Queensland University Of Technology)
    Qut (Queensland University Of Technology)
    Information Technology
  • Adma Iq
    Adma Iq
    Marketing
  • Adma Iq
    Adma Iq
    Marketing
  • University Of Southern Queensland
    University Of Southern Queensland
    Business
  • Tafe Nsw
    Tafe Nsw
    Assesment And Training
  • Tafe Nsw
    Tafe Nsw
    Composition (Graphic Design)

Frequently Asked Questions about Peter Brittliff

What company does Peter Brittliff work for?

Peter Brittliff works for Upguard

What is Peter Brittliff's role at the current company?

Peter Brittliff's current role is Strategic Product Marketing Leader | Hands-on Commercial Approach | Driving Growth in B2B Technology through Market Research, Category Building, Sales & Channel Enablement..

What is Peter Brittliff's email address?

Peter Brittliff's email address is retrogeek71@me.com

What schools did Peter Brittliff attend?

Peter Brittliff attended Qut (Queensland University Of Technology), Adma Iq, Adma Iq, University Of Southern Queensland, Tafe Nsw, Tafe Nsw.

What are some of Peter Brittliff's interests?

Peter Brittliff has interest in Animal Welfare, Children, Environment.

What skills is Peter Brittliff known for?

Peter Brittliff has skills like Product Marketing, Product Management, B2b, Marketing Strategy, Lead Generation, Solution Selling, Multi Channel Marketing, Management, Account Management, Strategy, Professional Services, Direct Marketing.

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