Peter Broegger Email & Phone Number

Jing'An District, Shanghai, China

BE Education provides premium advisory and study abroad services, consultancy for boarding school and university placement,1:1 tutoring, summer programmes and online higher education courses. BE Education partners with top boarding schools in the UK and is the exclusive Pan-Asia partner of Wycombe Abbey. Today we operate 4 Wycombe Abbey schools in China and Hong Kong. Anchored in our values of doing what’s best for our students and the belief that “every child can excel”, we are… Show more BE Education provides premium advisory and study abroad services, consultancy for boarding school and university placement,1:1 tutoring, summer programmes and online higher education courses. BE Education partners with top boarding schools in the UK and is the exclusive Pan-Asia partner of Wycombe Abbey. Today we operate 4 Wycombe Abbey schools in China and Hong Kong. Anchored in our values of doing what’s best for our students and the belief that “every child can excel”, we are committed to providing a world-class education, encouraging curiosity, bold ideas, global exchange and delight in learning. Show less

Hong Kong Sar

Hong Kong

Responsible for the restructuring and transformation of Mattel’s commercial operations in Asia Pacific, establishing new licensing partnership in China and advising President and Chief Commercial Officer on enterprise-wide talent, organisation and business related matters.

Hong Kong

Responsible for the strategy and execution of Mattel’s commercial business in Asia Pacific, and from 2017 to 2018, Mattel’s Global Emerging Markets which included Russia, Turkey, Middle East, and Africa.Led the development and delivery of Accelerated Growth Plans in China and Japan, including local content and product development. Launched new franchise model to capture the full value of Mattel’s IP and deliver products and experiences across multiple consumer… Show more Responsible for the strategy and execution of Mattel’s commercial business in Asia Pacific, and from 2017 to 2018, Mattel’s Global Emerging Markets which included Russia, Turkey, Middle East, and Africa.Led the development and delivery of Accelerated Growth Plans in China and Japan, including local content and product development. Launched new franchise model to capture the full value of Mattel’s IP and deliver products and experiences across multiple consumer touchpoints.Delivered profitable market share growth and drove digital strategy and transformation with focus on accelerating regional e-commerce growth, omni-channel retail, and consumer engagement. Developed and coached talent and high-performing teams across a dozen offices, improving employee engagement, future-proofing skill sets and capabilities to address shifting market dynamics. Show less

Frankfurt, Germany

Spent six years in Frankfurt in a progression of increasingly expanded and impactful roles in the EU, Middle East and Africa, lastly as SVP & GM of the more than 25 markets that comprised the Central, Northern & Southeast Europe, Middle East & Africa Region for three years. Consistently exceeded sales and profit plans by focusing on strong marketing, margin, and sales leadership, supported by operating efficiencies and innovative retailer/distributor relationships, increasing market… Show more Spent six years in Frankfurt in a progression of increasingly expanded and impactful roles in the EU, Middle East and Africa, lastly as SVP & GM of the more than 25 markets that comprised the Central, Northern & Southeast Europe, Middle East & Africa Region for three years. Consistently exceeded sales and profit plans by focusing on strong marketing, margin, and sales leadership, supported by operating efficiencies and innovative retailer/distributor relationships, increasing market share and profitability for both Mattel and our partners.Architected and drove transformation of organisations in Central Europe. Subsequently, the structure served as a model for the transformation of Mattel’s European business generating savings and improvements in efficiencies, processes, and collaboration across the organisation.Led Mattel’s lobbying and Government affairs relationship with the EU during the negotiation and implementation of the European Toy Safety Directive. In parallel, served as Member of the Board and Chairman of the Toy Industries of Europe. Show less

Amsterdam, Netherlands

Led Northern Europe (Benelux and Nordics). Grew share of market and, sales and profitability, and realigned resources to future proof organisation. Appointed to the Global Sales Council, responsible for maintaining Mattel’s global, strategic “go-to-market” framework.

Hong Kong

Established Mattel’s first commercial operation in China and formulated Mattel’s “One Asia” strategy focused on driving consistency in commercial execution. Developed new best-practice approach to managing distributor partnerships, increasing control over brands, route-to-market and profit pool.

Kuala Lumpur, Malaysia

Full P&L responsibility for subsidiaries and distributor markets in Southeast Asia. Grew sales and market share through improved distribution and relationships with trade and partners.

Taipei, Taiwan

Strengthened sales team and customer engagement, including trade marketing, category management, systems and processes.

Bangkok, Thailand

Corporate Director Program

Master Class In Private Equity

Advanced Management Program

International Business And Economics, Diploma Ba (Hd)

Business Administration And Management, General, Diploma Ba (Hd)