Peter Brøgger Andreasen Email & Phone Number

Copenhagen Area, Denmark

Sonova acquired AudioNova International in 2016 and currently runs retail operations under "Sonova Audiological Care" (AC). Sonova is the largest hearing aid manufacturerer in the world, based in Switzerland and registred on SIX. AC is globally active and operates >3.500 POS around the world.- Full P&L responsibility for seperated AC markets in Denmark and Sweden- Developing strategies, supporting tactics for execution and monitoring local operations - Managing seperate leadership teams in Scandinavia (Sweden and Denmark)- 160+ POS in Scandinavia- Part of Regional European MD team- Smart-Growth focus with staff engagement Commercial excellence as pivoting tools - Market leader with continued increased markets shares via POS growth, change management and best practice sharing- M/A, Organic & Green Field growth experience- Chairman of the Board in Hoyrnin. A Sonova minority shareholder activity in Faroe Island- Chairman of PAKS - (Industry association for Private Clinics in Denmark)

Copenhagen Area, Denmark

Audionova Denmark is in the market for privately dispensed hearing aids. Throughout the past years Audionova Denmark has grown significantly via a market fit business model and is now highly accesible in more than 95 locations throughout Denmark. Audionova is owned by Audionova International - a full subsidiary of Hal Investments, Netherlands.- Private Healthcare, Denmark- Growth- and change management driven by People, Process and Marketing- Full P/L responsibilty. - Targeting high level strategy, mid-level tactics as well as daily operations- Growth to supply national coverage and market leadership- Setting priorities to adjust to new market situation - Conceptual changes to reach new local markets in a flexible, low risk model- Significant growth in main KPI´s including productivity and employee satisfaction - From loss making to positive EBITA contribution

• Capital chains - Expert / Punkt1• MDA/SDA, Domestic appliances and -electronics• 51 shops, Denmark• Tactics / Operations• Growth of traffic, conversions and basket size• Sales meetings, Kick Off etc.• Staff/candidate profile analyzing - Predictice Index, Cubik• Team selection and -training• Input to Marketing & Categories

• 28 shops• Personal sales training• Retail management• SDA/MDA, Consumer electronics• Annual budgetting - daily follow up• HR

• Selection of each individual Shop Team• On- and offsite training of sales staff and shop management• Development and implementation of long term educational training program • Recruitment including screening and interviews• Certified in PI- and Cubik analysis

Establishment of B2B sales department in a traditional retail environment• Public trading• Contractors• Positive EBIT contribution• Succesfull integration of department in to traditional retail shop

Establishment and running of a 100% B2B sales-and service company in the printing and photocopying business from scratch. • B2B sales including lead hunting and "cold" tele canvas• 25 employees• 15 B2B sales people in the field• 50% ownership.• Establishing of direct sales, service and technical department• Buy out in 2007• Company still active in 2013

• B2B sales• Printers, photocopiers, faxmachines• Telecanvas• Part of succesfull turnaround

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