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Innovative, versatile, and strategic marketing leader who has developed GTM marketing and sales strategies that have dramatically increased market share, revenue, and profitable growth at startups, SMB, and Fortune 500 companies in technology, telecom, media, entertainment, and packaged goods spaces. I excel at change management and have transformed many organizations into highly productive teams. I’m obsessed with new technology and bridging the gap between traditional media and modern marketing. I’ve had the good fortune to work for or partner with some of the world’s most iconic brands, including Microsoft, Cox Communications, DIRECTV, HBO, Disney, MTV, NFL, Sony, Target, National Car Rental, Anheuser-Busch, and Land ‘O Lakes.I’ve also partnered with many of the top ad agencies, creating several award-winning omnichannel marketing campaigns that have had a meaningful impact on changing perceptions and behaviors of consumers and business decision-makers.Executive Leadership Skills: Strategic Planning, Brand Management, Customer Acquisition & Retention, Product Marketing, Customer Segmentation, Public Relations, New Product Introductions, Sales Channel Management, Business Development, Digital & Social Marketing, Direct Marketing, B2C & B2B Marketing, Marketing Research, Strategic Partnerships, Media Planning/Optimization, Content Development, Experiential Marketing, Sports Marketing, Sponsorships, Agency Management, Mergers & Acquisitions, and P&L ManagementTech & Tools: HubSpot, Salesforce, WordPress, Shopify, Google Analytics, Murf.AI, ChatGPT, Ring Central, Drop Ringless Voicemail, Mailchimp, PRNewswire, Lob Direct Mail Platform, and Marketing Evolution Attribution Modeling
Self-Employed
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Self-EmployedUnited States
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Vice President MarketingKwikbit Internet Mar 2022 - Dec 2023Minneapolis, Minnesota, UsResponsible for leading all facets of sales and marketing for this early-stage startup wireless internet service provider.•Launched 45 communities across 10 states with highly-successful direct marketing and sales programs achieving 30% market share across the footprint within the first year. -
Chief Marketing OfficerCmo Services Jan 2020 - Feb 2022Engaged for strategic planning, business development and integrated marketing communications expertise. • Clients include TechoCarbon and QuinaPro CBD products.
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Vice President MarketingHubitat, Inc. Jul 2018 - Dec 2019Scottsdale, Az, UsResponsible for all facets of marketing, sales, business development, and agency management for this early-stage startup home automation company.• Increased sales 10X from $12K in revenue per month to $127K with 60% from ecommerce and 40% through Amazon.• Established retail and wholesale distribution partnerships both domestically and internationally.• Developed a B2B SaaS business model and pitch deck for potential investors. -
Corporate Marketing DirectorCox Communications Jan 2015 - Dec 2017Atlanta, Ga, UsOversaw new customer acquisition strategic planning, creative strategy/production, and in-house/external agency management. • Grew residential customer base to over 6M in a declining category. Reduced acquisition costs by 10% and delivered incremental revenue streams for video, broadband, and home security/automation services. • Tripled eCommerce sales from 7% to 22% by designing a more user-friendly website with a simpler buy flow and shifting marketing tactics to best-performing digital platforms and ad formats.• Led new product introductions that acquired 1M+ Contour TV, 600K+ Panoramic Wi-Fi, and 150K+ HomeLife customers. -
Regional Marketing DirectorCox Communications Oct 2012 - Dec 2014Atlanta, Ga, UsDirected customer acquisition, retention, and sports sponsorships for Cox's largest region. • Grew residential customer base by 12.6K to more than 1.6M and increased revenue to $2.2B.• Developed a $150M business case and led a cross-functional team to roll out aggressive retention initiatives that prevented Google Fiber from entering all Cox markets. Total spend was reduced by $75M while still achieving our goals.
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Vice President MarketingMobile Mini Inc Oct 2011 - Sep 2012Phoenix, Az, UsResponsible for B2B and B2C marketing for the portable storage solutions leader. • Increased revenue 12% from $358M to $400M.• Leveraged long-term relationship with award-winning ad agency Venables, Bell & Partners to launch a new consumer moving and storage business unit. Developed all test marketing plans and website redesign. -
Vice President Marketing & Business DevelopmentSmithgeiger Group Apr 2009 - Mar 2010Westlake Village, California, UsLed marketing, business development, strategic planning, and research projects for a variety of clients in technology, cable, telecom, media, entertainment, and sports. -
Marketing DirectorMicrosoft May 2000 - Dec 2006Redmond, Washington, UsDirected global brand, acquisition, retention, and channel marketing activities along with key business development initiatives with strategic partners for MSN, WebTV, Ultimate TV, and B2B SaaS offering Office Live Meeting (now Microsoft Teams). • Change agent who renegotiated distribution and co-marketing agreements with major retailers, PC OEMs, and cable/telecom service providers and executed highly effective GTM initiatives that generated 5M+ subscribers and $1.3B annual revenue in 3 years that led to MSN division’s first-ever profitable fiscal year. • Executed a joint venture with an online retailer to develop DIRECTV’s first eCommerce channel. Conceived idea of using John Madden as the spokesperson for an omnichannel direct response campaign that surpassed sales goals by 65% and outsold market leader TiVo 2:1.• Pioneered new pricing model, repositioned offering, and led sales and marketing programs with telecom resellers for B2B SaaS offering Office Live Meeting that achieved YOY revenue growth of 40% and 27% respectively, and grew overall revenue contribution for the division from 4% to 25% in 2 years.
Pete Buchner Skills
Pete Buchner Education Details
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Northwestern UniversityIntegrated Marketing Communications -
University Of Illinois Urbana-ChampaignAdvertising
Frequently Asked Questions about Pete Buchner
What company does Pete Buchner work for?
Pete Buchner works for Self-Employed
What is Pete Buchner's role at the current company?
Pete Buchner's current role is Vice President Marketing | Driving Growth & Innovation through Data-Driven Strategies | Empowering Brands to Achieve Market Leadership.
What is Pete Buchner's email address?
Pete Buchner's email address is pe****@****msn.com
What is Pete Buchner's direct phone number?
Pete Buchner's direct phone number is +131096*****
What schools did Pete Buchner attend?
Pete Buchner attended Northwestern University, University Of Illinois Urbana-Champaign.
What skills is Pete Buchner known for?
Pete Buchner has skills like Strategic Partnerships, P&l Responsibility, Product Development, Sales Management, Strategic Planning, Integrated Marketing, Product Marketing, Sponsorship, Business Development, Partnership Marketing, Interactive Marketing, Relationship Marketing.
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