Peter Buckley, Mba, Cpa, Cma Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Softchoice is a North American leader in IT Consulting, Implementation, Managed Services, and Product Sourcing. Reporting to the VP of Revenue Operations & Strategy, I lead the teams responsible for our Pricing and Sourcing strategy, policies, processes and systems that ensure Softchoice achieves optimal profitability.

Toronto, Ontario, Canada

Softchoice is a North American leader in IT Consulting, Implementation, Managed Services, and Product Sourcing. Reporting to the SVP of Sales Planning and Operations, I lead teams responsible for the management and execution of pricing strategies, processes, systems and actions that ensure Softchoice achieves optimal price realization. - Launch the newly formed Deal Desk to drive enhanced pricing guidance, increased Deal Registrations, and support the objectives of our business transformation.- Drive Sales enablement and pricing capabilities through training, contract reviews, KPI’s and management reporting.- Implement visual margin guidance and governance features into Salesforce CPQ to enable improved profitability.

Toronto

Led the development of pricing and cost governance, and the adoption of reporting and analysis to enhance profitability. Drove data-based decisions at the enterprise level for Sales and Marketing to help achieve our growth objectives.- Led interviews, analysis, development, and testing to arrive at a new Pricing segmentation model resulting in increased Seller confidence in the system pricing guidance, and higher margins.- Introduced minimum margin thresholds and governance processes, and price recommendation changes resulting in >$1M in incremental profits.- Developed and managed cost recovery programs driving lower costs and more profitable Sales motions.

Oakville

Led the development with Sales leadership of the $160M operating plan across 5 legal entities. Produced monthly/weekly reporting to forecast sales and profits, and recommend strategies to achieve annual results. Led and coached a team of 7 ensuring revenue was invoiced, collected and applied accurately and timely, while delivering excellent customer service. Collaborated with Sales to better understand competitive pressures, and negotiate customer contract terms and pricing.• Developed a Pricing & Cash Flow model to understand the Gross Margin, NPV, cash requirements and impact on Bank Covenants of large contract pricing decisions.• Reduced Accounts Receivable even as revenues grew 20% and staff went from 7 to 6, with 2 veteran staff retiring.• Re-organized team duties and implemented process improvements, increasing engagement and bench strength.

Canada

Led the annual planning, quarterly estimates, and monthly forecasts for a $375M brand, working individually with 48 store general managers on budgets, KPI’s and bonuses. Approved all promotions, menu cost and price changes, and provided commentary in the monthly reporting to the board identifying the variances to plan in the P&L and Balance Sheet. Department lead for contract and lease renewals with Legal and Real Estate.• Modeled product, segment and price changes, achieving the overall planned price increase.• Improved engagement by developing with HR a bonus plan that aligned staff at all levels to the same objectives.• Presented weekly results to the Operations and Marketing team on promotions, new products and store performance, focusing the team on top risks and opportunities.

Performed in a cross functional role managing a $450M sales forecast and it’s alignment with the Finance Forecast department, and final transfer and communication to Supply Chain. Worked with Marketing and Sales on new product launch customer targeting, while ensuring maximum return for the $2M+ listing budget. Led weekly Sales Leadership Team meetings and trade spend productivity, providing analysis of results, risks and opportunities.• Completed comprehensive ROI review of all 2011 and 2012 promotions, re-allocating trade spend to the best performing customers and promotional activities.• Implemented successful systems changes, which led to being chosen as the Sales Functional Expert for Reporting/Forecasting Systems, maintenance and development.

Led the division which produced 70% of the company’s profits on the $500M portfolio. Managed and coached the team of 5 responsible for excellent customer service, cash application and the tracking of assets. Managed annual budgeting, monthly reporting of results and the aging of receivables.• Exceeded department income targets 5 years in a row, and passed 3 internal audits.• Achieved targets by determining strategy and influencing the profitability of the portfolio, adjusting pricing, inventory management, collections policies and operational processes. • Developed and launched with IT a new Asset Management system, executing all renewal/buyout billing, logistics service sales, and the reconciliation of returned and outstanding leased assets.• Built the model to calculate commissions owed to Dell Canada as part of the Virtual Joint Venture, successfully utilized as the basis for payments until the company was purchased by Dell.

Reported to the Vice President of Finance and Operations. Personally owned the Dell Financial Services (DFS) pricing model, and modeled complicated pricing proposals for the General Manager. Developed commission plans to drive behaviors that matched corporate goals, and calculated all sales commissions on a monthly and quarterly basis. Conducted financial analysis of new product offerings and promotions, segment profitability, and proof read advertising.• Built a financial model to predict the impact of a paradigm business shift from offering only consumer leases to offering a corporately branded credit card product, resulting in a successful launch of the credit card product.• Developed and implemented a sales commission structure which was highly effective and in use for many years.• Created a daily Operational Dashboard which identified bottle necks in the sales process and the top and bottom sales staff, remaining largely unchanged for 8 years.

Led sales reporting on the Canada to USA markets, identifying customer segmentation, customer and product market share analysis, and competitor tracking. Represented Sales Team in weekly meetings in Montreal to communicate opportunities and threats, and was the lead for the department’s involvement in all ecommerce initiatives. Promoted from an Analyst to Manager in March 2002, with 1 Analyst as a direct report. • Created and automated the monthly performance reporting for the Vice President of Sales, providing timely share information by market and competitor to make pricing and promotions decisions. • Developed a process and database for disseminating and tracking communication between the Sales Branch and the Commercial Division, improving the speed to market of pricing actions.

• Developed revenue targets for Sales North America and 11 International operations• Developed an incentive plan for the Asia/Pacific travel agencies simplifying the structure and increasing market share.• Prepared and presented a Japan sales strategy to the Vice President of Operations and 12 directors that identified the true size of the market opportunity for the routes flown.• Chosen to provide analytical support for a project improving baggage processes at Toronto Pearson, resulting in the identification of a viable performance measure as well as implementing solutions with the unionized staff.

Master Of Business Administration (M.B.A.)

Project Management Fundamentals

Bachelor Of Commerce (B.Com.), Marketing

Activities and Societies: Teachers Assistant: Marker 2nd year marketing course papers. UBC Commerce Magazine: Sales of advertising space..

Education record

Activities and Societies: Varsity Soccer, Varsity Basketball, Swimming, Track & Field (Pole vaulting) Amnesty International Battle.