Sales consultancy specializing in the distribution of consumer products for the Food, Drug, and Mass Market class of trade. Clients include Pacific Trade International and Fabri-kal.As an external consultant, established new channels of distribution for Pacific Trade International, a global marketer of houseware products. Also responsible for developing new channels of distribution for Fabri-kal, a leading provider of plastic foodservice and custom thermoformed packaging… Show more Sales consultancy specializing in the distribution of consumer products for the Food, Drug, and Mass Market class of trade. Clients include Pacific Trade International and Fabri-kal.As an external consultant, established new channels of distribution for Pacific Trade International, a global marketer of houseware products. Also responsible for developing new channels of distribution for Fabri-kal, a leading provider of plastic foodservice and custom thermoformed packaging, headquartered in Kalamazoo, MI. • Introduced Chesapeake Bay Candle product line to the Supermarket, Drug, and Mass Market for Pacific Trade International. Managed the development of a customized product line from conception and product design, sales force development, creation of sales program, merchandising standards, and pricing strategy, resulting in sales of $1.4 million.• Negotiated multi-million dollar sales programs on behalf of Pacific Trade International, with accounts including Publix, Winn Dixie, Harris Teeter, Wegmans, Shop-Rite and Raley’s.• Pioneered new retail distribution in Food, Drug, and Mass Market for Fabri-kal plastic products. Established pricing and promotional programs, target accounts, display and packaging options, and developed national sales strategy.• Transitioned the Fabri-kal plastic cup line from solely a food service distribution to a diversified retail marketing strategy. Show less

Houseware and Tabletop products importer and wholesaler headquartered in Massachusetts, with regional showrooms located in Atlanta, Chicago, Dallas, Toronto, Los Angeles, Columbus, and Puerto Rico. Responsible for corporate headquarter accounts, including the key accounts of Peebles, Stein Mart, United States Navy Exchanges, Bealls, Cracker Barrel, Ace Hardware and True Valu. Provided sales leadership and directed a team of five regional brokers.• Grew annual sales 25% for… Show more Houseware and Tabletop products importer and wholesaler headquartered in Massachusetts, with regional showrooms located in Atlanta, Chicago, Dallas, Toronto, Los Angeles, Columbus, and Puerto Rico. Responsible for corporate headquarter accounts, including the key accounts of Peebles, Stein Mart, United States Navy Exchanges, Bealls, Cracker Barrel, Ace Hardware and True Valu. Provided sales leadership and directed a team of five regional brokers.• Grew annual sales 25% for the National Accounts Group by developing new business prospects in the Supermarket, Drug, Mass Market and Specialty channels.• Developed a program of exclusive, custom products for Lifeway Stores, a 155-store subsidiary of the Southern Baptist Convention. Managed concept through development, sourcing, and closing. Expanded the product line to 161 items and grew sales over $1 million in the first year.• Developed seasonal and pet supply programs for Stein Mart, resulting in $200K incremental sales.• Developed a private label program for Bealls, resulting in $600K incremental sales. Show less

*Privately held manufacturer of consumer paper products. Parent company of Creative Converting, a leading provider of party products under the brand names of Paper Art, Party Creations, and Celebrations.• Developed a sales and distribution program for entry into the food service channel, that generated $2 million in new revenue.• Launched a nationwide, alternative-channel program that grew sales by $1 million, and reduced obsolete product inventories.• Led a major… Show more *Privately held manufacturer of consumer paper products. Parent company of Creative Converting, a leading provider of party products under the brand names of Paper Art, Party Creations, and Celebrations.• Developed a sales and distribution program for entry into the food service channel, that generated $2 million in new revenue.• Launched a nationwide, alternative-channel program that grew sales by $1 million, and reduced obsolete product inventories.• Led a major product label change on 1,400 SKUs in the Creative Expressions label at 25% below budgeted expense; implemented new graphics and replaced outdated merchandise.• Planned and led a national sales meeting for the independent sales force of 60 principles. Show less

A $1 billion international marketer of consumer products.* Managed business @ over $20MM annual sales for volume, profitatbility, promotional activities, marketing,• Grew supermarket channel sales from $2 million to $15 million by implementing new multi-SKU programs at Ahold, Wegmans, Giant Eagle, Shaw’s, A&P, Kroger and Wakefern* Reorganized the Canadian territory increasing sales by over 30% vs target of 12%.

* Key account management* Managed 7 food brokers, direct sales group and 48 merchandisers.* Developed program for alternative channel of distribution resulting in increased profit through the use of excess capacity