Peter is a 20+-year veteran in life sciences technology with a passion for technology development and an entrepreneurial, disruptive nature. Obsessed with efficiency and data, Peters sees technology as an igniter for disruption. He is uniquely positioned to lead the creation of the new, unique Revalia technology platform which will revolutionize drug discovery.

Reengineered and optimized business processes. Lead product ideation and development for life science applications and technologies. Architected long-term strategic technology roadmaps. - Built a company, established strategic partnerships, built and promoted products and services. - Dreamed up, architected, and co-developed a triathlon visual analysis coaching platform and a platform for deeper social interaction. - Established technology strategy and product suite for a 150-member triathlon team, significantly reducing administrative burden and increasing membership through targeted technology marketing tactics. - Created a new governance structure and business process to manage all digital marketing tactics across multiple international marketing teams to ensure brand alignment, maximize ROI of digital assets, and build coherent brand marketing strategies. - Established and reengineered new enterprise content management, document management and collaboration business processes and technologies for a maturing life sciences client.

Lead customer targeting strategy and analytics for email, direct mail, EHR, ePocrates and other digital channels across Benicar, Azor, Tribenzor, Welchol, Effient and Savaysa brands. • Developing future-state vision and transformation roadmap to achieve 360-degree view of customer (physician), by cataloging all promotional tactics & channels used across all brands, interviewing marketing and sales leadership about opportunities and pain points, and identifying gaps in data necessary to reach the desired state. • Developing data and reporting strategy to understand patient behaviors inside and outside of hospital setting so that the brand team can quickly develop new promotional positioning statements and maximize revenue during critical launch months. • Created dashboard view of all non-personal digital promotion channels across five brands for both health care provider (HCP) and patient, including: e-sampling, EHR, e-mail, direct mail, web analytics, interactive visual aid (IVA) which will be used to maximize promotional mix next year.• Defined non-personal digital targeting strategy for five brands and created reach, frequency and ROI metrics to monitor performance, resulting in 16x ROI for direct mail and 340x ROI for email on hypertension franchise. • Provided strategic input around effectiveness of historical promotional digital tactics and future state recommendations for hypertension franchise brand planning (up to $30M of profit potential when including all channels).• Evaluated possible use of emerging digital channels in healthcare like electronic health record (EHR) messaging and mobile health applications through syndicated research. • Managed web analytics and operational reporting for ten health care provider and patient sites using Google Analytics. • Executed social listening project with a vendor to identify key digital opinion leaders and any value positioning statements for a launch product across Twitter, Facebook, forums and blogs.

Lead multiple organizational reengineering projects for Sales, Marketing, Operations and Business Development using enterprise architecture principles and capability roadmapping. • Created business transformation methodology and framework by leveraging enterprise architecture and consulting principles. • Achieved $640k of cost savings by optimizing our corporate commercial business development assessment process used to evaluate products and companies for acquisition more quickly. • Saved the organization $520k by assessing multi-channel campaign management capability with a vendor by optimizing resource allocation and contract renegotiation. • Achieved $1.4M in value by optimizing resource allocation across entire marketing sciences and sales operations functions in order to shift resources towards higher-value capabilities and then developed a sourcing strategy for lower-value capabilities. • Created potential for $2.2M by optimizing pricing adjustment execution process for our products, by minimizing risk of speculative buying and eliminating inefficiencies.

Lead the strategy development and execution of making the entire IT function more valuable and efficient to the organization. • Reduced overall IT operating budget by 10% or $3M by leading an organizational assessment and realignment for entire IT department by interviewing, documenting all IT capabilities, assessing their relative value contribution to overall corporate strategy, and creating a future-state organizational structure. • Retained 100% of high value talent during uncertain times by effectively managing organizational change communications and following change management best practices. • Defined new roles and created new capabilities needed to support the organizational strategy – business analysis, relationship management, business transformation and business intelligence. • Created an outsourcing strategy for quality assurance in the organization, developed a custom sourcing model, and evaluated and chose appropriate offshore outsourcing vendor to improve quality of IT deliverables. • Lead global IT discovery with senior leadership in Germany, Tokyo and India to identify IT synergies and develop appropriate governance structure for global IT. • Created the overall IT Departmental Strategic Business Plan for four years for the US & Global IT to ensure alignment with corporate strategy and achieved all objectives for all four years. • Reengineered a siloed IT delivery model to one that is standardized and integrated across all IT functions to support an appropriate technology architecture.

Managed cross-functional, complex and long-term IT projects and matured the Project Management methodology. • Led a strategic planning meeting to develop three-year strategy for aligning IT goals to corporate vision.• Researched and developed business case for ERP solution by gathering requirements from directors and senior directors in human resources, supply chain, finance, and IT business units.• Presented progress of ERP implementation project to: CFO, VP of Human Resources, VP of Commercial Operations, Senior Executive Director of Supply Chain, and CIO in bi-weekly meetings.• Reviewed complex software contract for ERP solution in coordination with internal legal department, external legal counsel, and IT directors.• Spearheaded initiative to standardized templates for Information Technology department to organize and develop IT group-specific documentation including: roles & responsibilities, FAQ’s, SOP’s, and project documentation.• Led twenty-person, cross-functional project team to support national sales force expansion of 1000+ employees and with budgets of more than $7M.• Managed a three-year hardware strategy to ensure project deadlines were met and senior management was aware of progress.• Assisted in strategic/ budget planning for Corporate Affairs, Human Resources, and IT.

Managed and enhanced corporate intranet and external corporate websites by working with customers to solicit business requirements, manage quality, and actually code the websites using ColdFusion and IIS. Defined standard development lifecycle and release management process to be used across the entire IT department. • Performed a security audit and identified technical security vulnerabilities to the organization by prioritizing, documenting, and presenting those threats to upper management. • Facilitated and executed security enhancements to corporate intranet by working with application development, project management, and IT infrastructure team. • Researched, helped develop, and presented a standard SDLC for the IT organization. • Initiated and lead efforts in generating documentation and centralizing information for operational changes and helpdesk documentation. • Enhanced a CMS by gathering user requirements, incrementally developing system components, installing system into production environment, then training business customers. • Evaluated third party vendors for various training e-learning initiatives, developed relationships with vendors, then helped coordinate project lifecycle for the enterprise-wide learning management solution.

Met with clients to generate new business, gathered business requirements, developed database-driven websites using technologies like ColdFusion, PHP, ASP, MySQL and SQL Server, and delivered client training and documentation. • Led project development by coordinating customers, programmers, and designers.• Documented and presented progress of projects to clients in a timely and organized manner using MS Project. • Gathered and documented requirements from clients to apply to their website.• Prepared resource estimates to help prioritize tasks and track project budget for a three month, 30+ page website.• Presented and trained users for their dynamic sites, creating high customer satisfaction.• Met with potential clients and attended sales meetings and successfully closed sales.• Redesigned and evaluated several sites to utilize usability techniques by leading project through define, design, development, deliver methodology.