Experienced business operator, strategist, creative thinker, and problem-solver with Fortune 500 media & entertainment background. Seasoned data-driven, results-oriented marketing professional. B2B and B2C marketing experience. Strategic advisor. Former industry analyst. International public speaker. Experienced writer/editor. Published author (State of the Net, McGraw-Hill 1996). Peter possesses highly developed skills in the areas of strategic planning, operating efficiency, consumer marketing, monetization strategies, consensus-building and accelerating business growth. He has 20+ years of senior management experience in music, TV, film, consumer products and digital media including serving in marketing, sales, product development, CRM, branded entertainment, business development, corporate development and private equity investment roles. Peter is a strategic thinker and operator with a proven ability to find ‘outside the box’ solutions to big challenges, execute, and deliver measurable results. He is considered an expert in the fields of brand management, CRM, and data analysis and has worked closely with major advertising and communications agencies throughout his career and possesses a strong background in patent, trademark and copyright research. He also serves as a Strategic Advisor to executives in the media & entertainment, marketing communications, and children’s education industry sectors, helping to structure, grow and transform businesses, position companies for acquisition or investment, and bring new products to market.
Listed skills include Digital Media, Strategic Partnerships, Digital Strategy, Corporate Development, and 44 others.