During his 20+ years of experience in the marketing, design and advertising sectors, Peter has worked with a diverse range of industries including telecommunications, automotive, pharmaceutical, aviation, retail, franchise, publishing, FMCG, sporting, financial and insurance industries to name a few.Having worked for creative agencies and advertising agencies, this gives Peter the advantage of having a broad, distinct and fresh approach when it comes to developing and activating communications initiatives. As Managing Director and Creative Strategist for Imaginitis, Peter speaks passionately about his clients, and the power to facilitate stronger relationships between brands and the people that matter most to them, their customers.Since 2006, Imaginitis has developed loyal and strong relationships with their clients. Their commitment to solving brand and communication challenges has resulted in higher brand awareness, better image and increased revenue streams. The company is results driven and focus on outcomes not processes. Peter is a great believer that brands are just like people, shaped and characterised by sets of values. “When values align, it’s a performance multiplier, an economic driver”