- Head of Marketing Department (built a department of 3 team members) - Developed department policies, procedures, tracking metrics, and KPIs- Member of the Management Success Team ‣ Develop company’s vision, mission, brand, culture (core values), and value proposition ‣ Design and develop website revamp (5-member team)- Developed and executed an M&A communications strategy (internal/external)- Developed a 1-year, comprehensive Marketing Plan and GTM Strategy for flagship offering - Solvita - Developed the Content and Social Media, Press Release, and seasonal Go-to-Market (GTM) strategies- Collaborated with VP of Sales to design, automate, and optimize the Marketing and Sales funnels- Collaborated with cross-functional departments (engineering, product, data insights, acquisitions) on large-scale initiatives, developing strategy, performance, and growth plans- Collaborated with Sales Department to train Sales Representatives on mindset, pitch, and tactics- Executed Paid Media and Email Marketing Campaigns (Twitter, Google AdWords, MailChimp) - Planned, directed, and evaluated video production initiatives- Designed Marketing and Promotional Collateral- Ensured positioning, value proposition, messaging and marketing materials work and resonate

- Prepared go-to-market strategy for North America- Developed risk assessment report to validate the feasibility of the go-to-market strategy- Guided CMO through the brand development strategy- Conducted in-depth market and customer research, providing actionable consumer insights and profitable business opportunities based on the latest marketing trends

- Provided leadership, direction, and guidance to the marketing department (4 members)- Conducted company analysis (Balanced Scorecard, Porters Five Forces, SWOT, VRIO) to benchmark the company’s competitive positioning- Monitored and evaluated supply chain for optimal efficiency based on KPIs - Optimized marketing strategy to improve distribution capabilities and reduce shipping costs by 17%

- Conducted in-depth brand strategy analysis (situational analysis, brand strategy framework, brand audit, customer journey mapping, buyer personas, etc.)- Developed corporate and product brand strategies - Created marketing strategy for Canada; managed test market operations - Supervised marketing departments tasks and deadlines (4 members)- Organized trade shows and major events (SIAL, Natural Product Expo West, JMSB ICC, etc)- Designed company website with focus on the customer experience; including content creation- Monitored and optimized paid media accounts: Google AdWords, Instagram, Amazon

- Monitor and optimize the customer retention strategy- Monitor all social media channels and develop relevant content- Manage the customer service department - Create, monitor and optimize the Google Adwords campaigns (200-400% ROI)

- Responsible for all eCommerce related aspects of the business and the company website- Established rapport with eCommerce business partners- Managed B2B clients as the focal point of contact: Amazon, Wayfair, OverStock, Costco, Linen Chest, Houzz, Home Outfitters, etc…- Developed content: company pages, posts, updates, product descriptions, email marketing, etc…- Analyzed online materials, verifying format and content accuracy- Maintained the product line ensuring inventory line availability- Responsible for daily order processing, item set-ups, and forecasting- Supported team members with administrative and general tasks

- Contributed to the development of ForeverSpin’s brand and improved the overall customer experience- Developed the social media strategy, responsible for the management of all social media channels- Created, monitored and optimized the Google Adwords campaigns (200-400% ROI)- Assisted in the execution of multiple crowdfunding campaigns (Kickstarter & Indiegogo)- Supported the development of the public relations strategy- Developed content for posts and updates, product and brochure descriptions, a press release and inserts- Established rapports with potential business partners- Developed and optimized the customer retention strategy (Retained over $300,000 USD)- Sold over $75,000 USD worth of inventory via Phone, Live Chat, and Email