● Spearheaded eCommerce initiatives across all channels to grow revenue and achieve business goals: high-end IP camera sector penetration; new high-income lead generation; new high-margin eCommerce websites in DTC; bulk order wholesale model. ● Developed innovative merchandising strategy to differentiate the brand from competitors and generated a new 30% revenue stream.● Major contributor to the company’s gain in market share and becoming US top 10 sellers of IP cameras in the high-end surveillance market, gained a significant presence in security IOT categories including smart cameras, doorbells, and door locks. Drove penetration into the highly competitive smart home security camera market with an average revenue increase of 40% YOY.● Direct supervised a highly engaged team of 22 digital marketers, product managers, sales managers, accountants, and local tech support agents. Negotiated contract with an offshore call center, 3rdparty web developing team, 3rd party paid advertising agent.● Oversaw cash management operations. Lead the modeling, planning, and execution of all financial processes. Monitored and reviewed expenses and costs such as overhead and wages. Held full strategic planning and all P&L management responsibilities for all domestic operations.● Pioneered manufacturing processes and procedures to assist the expansion of digital retail channels, brick and mortar stores, and branded websites, in market shares through Partnered with Supply Chain to identify and solve manufacturing issues to support funnel expansions of e-tailers.

● Successfully launched several key enterprise solutions for trading, portfolio management, risk management, and client service team on the following key projects - Increased investment team roadshow capability by shortening the document collecting cycle and by automating multiple layer approval steps. - Increase end-user reporting capacity by est. 40% (based on the increase in number of reports) - Reduced trade pricing errors due to lack of dealer pricing availability by 60% (web-based) - Shorten overnight consolidation process time with back-office and allowed expanding business continuity recovery windows by 45 mins. - Optimized ETL performance to shorten intraday and overnight critical report generating time by 60%● Led a team of database administrators, developers (in-house and offshore), and cross-functioned team power users from marketing and client relationships to build an enterprise data warehouse that led to the standardization of global security master; capability of real-time reporting; trade efficiency on problematic pricing source instruments, etc. ● Actively engaged with key stakeholders such as CRO, CTO, PMO, and key pilot groups to create new project opportunities and to align ongoing business requirements. ● Gathered and translated business requirements. Handled resource planning, structuralized business support model, managed project timelines, oversaw product major releases, and established data governance strategy.

Responsible for performing quantitative analysis and stress testing to support ABS securities investmentteams in trade decisions, performing cash flow analysis, conducting results validation, financial modeldevelopment, and other financial industry-related functions.Selected Accomplishments and Initiatives:● Performed ad-hoc quantitative analysis, stress testing to support ABS securities investment teams ontrade decisions including instruments such as sub-prime, ALT-A, 2 nd lien, etc.● Improved efficiency of daily mark-to-market reports by shortening process time by 80% by revampingExcel VBA modeling algorithm; expanded total daily reports’ capacity to cover more testingscenarios.● Expanded capability of critical daily portfolio performance Excel reports from single parameter modelto multi-scenario driven; process allowed report results with combination of few interest rate assumptions and multiple portfolios to be generated with one execution.

Responsible for performing statistical analysis on data correction (for use in financial models), codeimplementation on cash flow engine modification (within company’s core fixed income application),providing analytical support and consulting with internal and external users (related to quantitativemodeling and valuation), and other related assignments.