Vice President Of Business Development (Ecommerce)
Current● Spearheaded eCommerce initiatives across all channels to grow revenue and achieve business goals: high-end IP camera sector penetration; new high-income lead generation; new high-margin eCommerce websites in DTC; bulk order wholesale model. ● Developed innovative merchandising strategy to differentiate the brand from competitors and generated a new 30% revenue stream.● Major contributor to the company’s gain in market share and becoming US top 10 sellers of IP cameras in the high-end surveillance market, gained a significant presence in security IOT categories including smart cameras, doorbells, and door locks. Drove penetration into the highly competitive smart home security camera market with an average revenue increase of 40% YOY.● Direct supervised a highly engaged team of 22 digital marketers, product managers, sales managers, accountants, and local tech support agents. Negotiated contract with an offshore call center, 3rdparty web developing team, 3rd party paid advertising agent.● Oversaw cash management operations. Lead the modeling, planning, and execution of all financial processes. Monitored and reviewed expenses and costs such as overhead and wages. Held full strategic planning and all P&L management responsibilities for all domestic operations.● Pioneered manufacturing processes and procedures to assist the expansion of digital retail channels, brick and mortar stores, and branded websites, in market shares through Partnered with Supply Chain to identify and solve manufacturing issues to support funnel expansions of e-tailers.
