Planetary restores the ocean and the climate. We focus on removing carbon dioxide from the atmosphere by accelerating the natural carbon cycle, cleaning CO2 from the air in months rather than millennia. Our process includes great co-benefits like ocean de-acidification, mine waste cleanup, and the green production of important battery metals.

Using machine learning to extend Open Source Spinnaker, OpsMx transforms software delivery, helping you to deploy changes at unequaled scale and speed, while simultaneously reducing risk. Use OpsMx for continuous multi-cloud deployments, automated risk assessment, continuous policy enforcement, and intelligent visibility. Responsible for all aspects of marketing, concentrating on product marketing (company & product positioning, sales enablement, and content), demand generation (campaign design, creative, and execution), website, partners and open source community outreach, and brand.

I led the transformation of vSphere to be the application platform of the future. I was responsible for the WW product marketing team for the $4B+ revenue juggernaut that is vSphere, and I delivered the launch of the biggest change in vSphere history: integrating containers, Kubernetes, and virtual machines to make vSphere a key part of the modern cloud infrastructure.Led product positioning and messaging, content development, sales & partner enablement, pricing, competitive, and all launch activities for the two-part lightning strike. Generated 270% of pipeline target, 4.7/5 rating on technical content, and 550 earned articles.

I started with responsibility for product marketing and drove our category creation initiative. We clearly defined our long term vision and how we differentiate from all alternatives. With the successful launch, we re-imagined our positioning, messaging, and content. We created an entirely new sales enablement function. And we changed the way that the market looked at the problem that needs to be solved. I was promoted to run all of marketing and deployed new digital demand and field marketing functions, an integrated planning process, and a marketing tech stack. We continuously overachieved on our marketing-sourced pipeline targets and our demand generation goals.

Responsible for all product marketing activities worldwide: positioning and messaging, solutions marketing, sales and channel enablement, competitive, content, and go-to-market. We work across the entire organization, bringing together all important constituents, to hit our short term objectives. For the long term, we set the category for our company, drive new market entry, and ensure product/market fit.

Responsible for all product marketing and solutions marketing activities for Data Center Automation, Cloud, and DevOps product lines. Member of the executive team responsible for overall success of the Business Unit, with annual revenue of more than $250M.

Responsible for all product marketing across each of our product lines for the Agile market.• Lead multiple product launches, including new products and major new releases. Responsible for go-to-market plans and all marketing for a critical new product. Led pricing, packaging, naming, positioning and messaging efforts. Led sales enablement for new company positioning. • Reversed a decline in the Agile services business, turning a revenue decline into a 93% Q/Q revenue growth in Q1 2013. • Overachieved on marketing lead generation programs, driving a consistent marketing return-on-investment of 20x.

HP acquired Mercury Interactive to form HP Software. Accomplishments include: • Transformed demos from a major reason that sales targets were missed to a major sales weapon, improving status from 80% “red” to 80% “green.” Live product demos, used more than 10,000 times per year, became the most popular sales tool. • Improved win rate over a specific competitor from approximately 30% to more than 50% over a seven month period. • Enabled HP Software to enter the cloud automation and management market before we had a product offering, leading to the first 11 product sales.• Created complete ROI sales tools that crossed the entire product line, including the competitive kill points tool, which became the second most popular sales tool in the Americas.- Launched HP’s SOA offerings, leading to 105% y/y license growth. Directed the marketing strategy, positioning, worldwide campaigns, lead generation and go-to-market activities across all functional groups.

• Directed cross-functional teams of 18 people and 23 people to design and execute Mercury’s two most successful company-wide marketing “Strikes.” Created the themes, generated the news, managed the projects, forced cross-company alignment, and ensured successful follow-up. Overachieved on all metrics, including generated revenue, pipeline, lead generation volumes, a lead conversion rate of 18%, and a four-minute story on CNBC in Asia.• Conceived, created and executed lead generation and nurturing programs for Mercury Business Service Management offerings, leading to 42% y/y growth to approximately $150M. Over-achieved all marketing targets, including lead generation and conversion, awareness, and community engagement.

• Launched SaaS offering in Europe in 2005, growing to 88 European customers in eight months. • Transformed services brand into high-value consultative offerings. Led all marketing for worldwide services offerings (approximate 2006 revenue of $400M), increasing services-led product sales more than 30% and consulting services sales more than 100%. • Initiated and led creation and launch of a new quality assurance methodology which remains the leading methodology today.

• Drove product marketing activities for Mercury Business Service Management products, resulting in y/y growth of more than 100%.

• Drove strategy and execution to focus development, sales and marketing efforts on OLAP-knowledgeable customers, resulting in the creation of a $70M business in an 18-month period. • Negotiated strategic reselling and OEM agreements and built relationship with Hyperion Solutions, resulting in approximately 70% of Alphablox annual revenue. • Built joint solutions with Accenture and KPMG to focus on specific vertical segments. • Personally closed the largest sales transaction for the company. • Implemented ISV co-marketing agreement with IBM and built this into a revenue-generating relationship. With CEO, completed agreement for IBM to invest $5M in Alphablox, which led to IBM later acquiring Alphablox.• Led product marketing and management for initial product rollout, sales force ramp-up and company launch, winning award for best company launch in Silicon Valley in 1998. Led market and product definition for second generation product.