I lead a team of 40+ talented people who manage Chelsea FC's men's and women's social media channels, web and app editorial as well as all video production.Previously, whilst at Seven League and then IMG, I worked with most of the biggest names in sport (Red Bull Racing, the NBA, NHL, NFL, Arsenal, NUFC, LCFC, UEFA, FIFA and Wimbledon, to name a few). I've worked with these clients across multiple markets, helping them make the right long-term decisions, running their social media and content production teams and advising on the right technology to improve the way digital is used to engage fans, build brands, reduce costs and generate revenue. My career has its foundation in consumer marketing, where I've worked for some of the world's leading brands, including Levi’s, Paramount, Sony PlayStation and adidas. In 2007 I moved into digital marketing, spearheading website, video and social media strategy at the Football Association, and then was Head of Digital for Bacardi’s portfolio of spirit brands.Winner of the Sports Industry Award for Marketing. Judge for DADI Digital awards, Drum Marketing awards, BOCA awards and the Showcase Awards. Specialities include digital strategy, marketing, social media, sponsorship, internationalisation, content planning/production, business transformation, NFTs, web3 and making money from digital channels.