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Strategic and growth-oriented executive with over 25 years of progressive leadership experience in the medical device industry, particularly within orthopedics. Recognized as a top medical sales influencer by leading publications, I have a proven track record of success in sales management, business development, and organizational leadership. My expertise spans digital health technologies, including wearables, robotic surgery, and virtual reality. I am the founder of OrthoFeed, an award-winning blog dedicated to digital orthopedic innovations, and a three-time Hall of Fame award winner at Johnson & Johnson. I hold a B.S. in Biology and Chemistry from Northern Illinois University.
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Founder And CuratorOrthofeedSeattle, Wa, Us -
Council Member | Digital Enabling Technology ConsultantGlg 2015 - PresentNew York, Ny, UsGLG (Gerson Lehrman Group) is an American expert network that operates a membership-based platform that provides independent ad-hoc consulting services to business professionals around the world. It was founded in 1998, backed by private equity firms Silver Lake Partners and Bessemer Venture Partners, and is headquartered in New York City. With its valuation at over $1 billion USD, GLG is considered one of the earliest 'Unicorn' companies. GLG clients include institutional investors, professional services firms, corporations, and non-profit organizations. GLG experts include consultants, physicians, scientists, engineers, lawyers, senior current and former c-level executives, and former government members. -
Founder And CuratorOrthofeed 2015 - PresentSeattle, Washington, UsAt the crossroads of technology and healthcare, OrthoFeed emerges as a beacon of knowledge and innovation, disrupting the traditional paradigms of orthopedics and digital health. Launched on February 7, 2015, by Peter Coffaro, this award-winning blog stands as a testament to the power of informed curation and collective discovery.Driven by Peter's two decades of progressive management experience in the medical device industry, OrthoFeed is a repository of cutting-edge insights that traverse the realms of 3-D Printing, Robotic Surgery, Virtual Reality, Augmented Reality, Artificial Intelligence, and Telemedicine. The blog's daily updates ensure that its readers remain well-informed about the latest industry trends, arming them with the knowledge needed to navigate the ever-evolving landscape of healthcare technology.The motto, "We curate, you discover!" encapsulates OrthoFeed's ethos perfectly. As a curator of information and ideas, the blog empowers its audience to uncover the transformative potential of digital health. It serves as an indispensable tool for professionals, enthusiasts, and innovators alike, fostering a community that propels the boundaries of medical technology.In essence, OrthoFeed is not just a blog; it is a catalyst for change. Under Peter Coffaro's stewardship, it has become a conduit for disseminating knowledge, sparking conversations, and catalyzing advancements in the medical device industry. As the world hurtles toward an era of unprecedented technological progress, OrthoFeed remains a constant, guiding light, illuminating the path toward a brighter, healthier orthopedic future. -
Vice President Of Sales And MarketingPrecisionos Technology 2019 - 2021Vancouver, British Columbia, CaPrecisionOS is a leading provider of virtual reality surgical training solutions for the medical industry. Our immersive platform enables hospitals, universities, and medical device companies to more effectively train medical residents, surgeons, and medical device representatives while improving the transfer of knowledge and skills. Multiple, independent trials published in peer-reviewed journals demonstrate participants using the PrecisionOS platform became more competent leading to decreased complications and improved patient outcomes. PrecisionOS has collaborative affiliations with leading medical device companies, professional societies, and more than 50 major medical institutions in the U.S. and Canada. Our technology platform is being used in over 60 countries globally. -
District Sales Manager, Robotic SurgeryStryker 2013 - 2015Kalamazoo, Mi, UsManaged and directed a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Oversaw daily sales operations and submitted reports, as well as interacted with other departments within Stryker to increase productivity and profitability. Recruited, trained and oversaw the development of the sales force in the region. The Rocky Mountain region included the states of Alaska, Colorado, Idaho, Indiana, Iowa, Michigan, Minnesota, Montana, Nebraska, North Dakota, Oregon, South Dakota, Washington, Wisconsin and Wyoming. -
Director Of Sales & MarketingAmp Orthopedics, Inc. 2011 - 2012Provided leadership and coordination of company sales and marketing functions. Developed and implemented sales and marketing strategy. Monitored and analyzed sales and marketing activity against goals. Founded February 2011, Amp Orthopedics was committed to developing safe, innovative, noninvasive digital health products for the treatment of postoperative pain and edema in orthopedic indications.
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Distributor PrincipalCoffaro & Associates, Inc. 2009 - 2011Seattle, Wa, UsCoffaro & Associates Inc. was an orthopaedic medical device distributorship based in the Pacific Northwest (USA). C&A specialized in the distribution of reconstructive joint devices and biologics. Our product offerings included large joint implants for the hip and knee; extremity implants for the hand, elbow, shoulder, foot and ankle; and both synthetic and tissue-based bone graft substitute materials. The distributorship covered Washington, Oregon, Alaska & Northern Idaho. -
General ManagerDepuy Orthopaedics, Inc. 2003 - 2009New Brunswick, Nj, UsResponsible for planning, directing and controlling the sales activities of the Central & Northern California sales force to accomplish the goals and objectives of DePuy Orthopaedics, Inc. The territory included Redding, Sacramento, Stockton, Modesto, Fresno, Bakersfield, Tahoe and Reno, Nevada.- Over a six year period, sales in the territory were increased from $12 million to $42 million.- Developed live surgery and cadaver lab learning center: Sutter Center for Health Professions, Sacramento, CA -
Sales ManagerDepuy Orthopaedics, Inc. 2002 - 2003New Brunswick, Nj, UsManaged and directed the sales force to achieve sales and profit goals. Designed and recommended sales programs and set sales strategies. Evaluated and implemented new sales techniques to increase sales volume. The territory included the states of Washington, Oregon, and Alaska. -
Senior Sales Associate | Regional Sales TrainerDepuy Orthopaedics, Inc. 1997 - 2002New Brunswick, Nj, UsSenior Sales Associate: responsible for sales of Depuy products in Total Joints, OR Medical, and Ace Fracture Management. Territory included: North and East Suburbs of Seattle and Downtown Seattle.Regional Trainer: responsible for developing and implementing sales training for new Pacific Orthopaedics sales associates. -
Global Sales Training ManagerZimmer, Inc. 1995 - 1997Warsaw, Indiana, UsResponsible for developing, and implementing Fracture Management training for new, and pre-existing sales associates. -
Certified Trauma AssociateZimmer, Inc. 1992 - 1995Warsaw, Indiana, UsCertified Trauma Associate: responsible for sales of Zimmer products in Fracture Management, Hall, and Patient Care. Territory included: Near North, and West Suburbs of Chicago. -
Medical Sales RepresentativeThe Burrows Company 1991 - 1992Sold medical and surgical supplies to hospitals, long term care facilities, and surgical centers; negotiated contracts with manufacturer representatives; was also actively involved with VHA, HPS, and various other purchasing groups. Territory included: Detroit and Southeastern Michigan.
Peter Coffaro Skills
Peter Coffaro Education Details
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Northern Illinois UniversityBiology & Chemistry
Frequently Asked Questions about Peter Coffaro
What company does Peter Coffaro work for?
Peter Coffaro works for Orthofeed
What is Peter Coffaro's role at the current company?
Peter Coffaro's current role is Founder and Curator.
What is Peter Coffaro's email address?
Peter Coffaro's email address is pc****@****ast.net
What is Peter Coffaro's direct phone number?
Peter Coffaro's direct phone number is (212) 984*****
What schools did Peter Coffaro attend?
Peter Coffaro attended Northern Illinois University.
What are some of Peter Coffaro's interests?
Peter Coffaro has interest in Reconstruction, Rheumatoid, Tka, Medical Device, Surgery, Politics, Wound, M&a, Foot, Orthopaedic.
What skills is Peter Coffaro known for?
Peter Coffaro has skills like Medical Devices, Sales Operations, Market Development, Orthopedic, Product Launch, Orthopedics, Surgeons, Sales Management, Product Marketing, Selling, Sales, Healthcare.
Who are Peter Coffaro's colleagues?
Peter Coffaro's colleagues are James Smith.
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