Peter Cornell Email and Phone Number

• Sourced and grew key measurement and cross-channel acquisition partnerships with top SaaS AdTech/MarTech partners driving over $100mm in ad spend, including Supermetrics, Skai, Marin Software, Datorama/Salesforce, Google (SA360), and Adobe• Built key relationships across client/partner organizations, with an emphasis on exec and leadership teams from sales, client success, product, and engineering• Responsible for partnerships from first contact to operational execution, including contract negotiations and renewals, GTM, client-side and internal support, partnership expansion to new business tracks, and co-marketing• Cross-functional project management, working with internal and external teams across product and engineering, sales, yield, legal, product marketing, and finance teams• Evangelized and promoted new partnerships, products, and features both internally and client-side through sales meetings, co-marketing, documentation, promotions, and events

• Managed key advertising technology partnerships with top tier SEM tech partners to fuel Yahoo/Microsoft BingAds search marketing growth• Responsible for partner growth and performance strategy, development and cultivation of new business models, partner co-marketing, program definition and management, communications, industry/partner research, and technical integration• Identify key product and/or business development opportunities• Cross-functional project management; working with sales, product management, product marketing, and business development• Evangelize and promote new Yahoo! advertising products to support advertiser business objectives within partner channel• Grow, maintain and renew SEM partnerships on Yahoo! Search and Bing

• Led Search relationships with top clients, including: Amazon, eBay, Expedia, Nordstrom, and Hotwire• Created, pitched, and closed sizeable, strategy changing deals based on deep analysis and opportunity assessment• Over-achieved against sales quotas and client performance goals• Built strong relationships with key clients, agencies, and partners through collaboration, meetings, and entertainment

• Managed over $25million/year in client spend for many of Yahoo's top clients including: Expedia, Travelocity, Hotwire, Nordstrom, Mini Cooper, Charles Schwab, and Clorox• Architected and quarterbacked opportunities to deliver on client goals and exceed expectations while navigating through internal obstacles.• Served as subject matter expert across many of Yahoo!’s beta products, piloting innovation and assisting in the sharing of knowledge across the account management organization.• Present a deep understanding of the Search ecosystem including optimization levers, monetization opportunities, competitive advantages and key differentiators.• Regularly called upon to act as the ‘voice of Search’ for Yahoo!, leading cross-functional trainings between Search and Display as well as external client-facing webinars.

• Managed book of business with monthly revenue of $5million plus, focused on top tier travel accounts.• Grew account revenue over 57% from 2008 to 2009.• Led the Mid-Market Account Management team's display cross-sell efforts: training search account managers to sell display advertising, tracking revenue, managing sales pipelines, and adding $20mm in annual revenue department wide.• Partnered with Yahoo’s Display Sales Advertising team to drive $7 million in new display ad sales for personal book of business.• Piloted partnership between Yahoo’s High-end Acquisition Team (HAT) department and Mid-Market Account Management team resulting in over $4 million per year in new, supplemental revenue.• Represented Yahoo Search marketing on the first ever Yahoo! Political Sales Team.

Outside business-to-business sales of wireless equipment and programs including: voice and data plans for large groups, third-party software solutions for Blackberry and Windows Mobile platforms, and wireless hardware such as smartphones and cell phones.• Prospected, sold, and managed over $10 million in annual revenue.• Sold directly to C-Level executives at small and medium-sized local companies.• Consistently exceeded quota. • Collaborated with clients, third parties, and cross-functionally to craft complex, customized solutions in order to win business.

Sold local and regional advertising in local alternative/rock&roll/tabloid newspaper• Recruited over 200 new advertisers through cold calling and referrals. • Sold new accounts and increased sales to existing advertisers. • Built and maintained strong relationships with clients and prospects.• Exceeded sales goals regularly, doubling expected revenue for my position.

Supported sponsorships, events, and sales programs at a group of regional radio stations in beautiful Minneapolis, Minesota.