Peter Cullinan Email & Phone Number

Cumming, GA, US

Plano, TX, US

Lead all Revenue Marketing and Marketing Operations including GTM demand planning and generation, campaign strategy, MarTech, reporting and analytics, budgeting and financial planning, and PMO.

Nashville, Tennessee, US

Chicago, US

Pensacola, Florida, US

Lead marketing strategy, programs and activities for the industry leader in early detection systems for diabetic retinopathy and other retinal pathologies. Intelligent Retinal Imaging Systems' end-to-end diagnostic solution is designed to work within a primary care setting and helps to increase access and create better outcomes for patients with.

Led all digital marketing/social media activities, oversee Creative Services, and managed digital platforms for the Enterprise Software Division, including Oracle Eloqua, abb.com/enterprise-software, Google Analytics, Google AdWords, LinkedIn, PowerBI, Twitter, Salesforce CRM, and more.

Atlanta, Georgia, US

I managed a team of six Global Digital Marketing department employees and provide digital marketing consultation (digital advertising, Web development and UX/UI, demand generation, content strategy, Web analytics) and execution for NCR's six divisions and various other departments. I'm was responsible for NCR Web sites such as NCR.com, the NCR.

Norcross, GA, US

I oversaw all global marketing activities for Technical Innovation and its subsidiaries, CriticalSpace Solutions, Enterprise Video Communications, Secure Federal Group, and TI Broadcast Solutions Group.

US

• Recruited internally in August 2011 to manage all strategic initiatives and marketing programs for the Saint Joseph’s Medical Group and Saint Joseph’s Heart and Vascular Institute and continue to oversee Web/graphic.
• Implemented an online Digital Asset Management (DAM) solution at no cost, saving the company more than $100,000 for an alternative solution; the system has dramatically improved the department’s productivity and.
• Save the Health System more than $80,000 by implementing lower-cost solutions to solve expensive problems, fostering more effective vendor relationships, taking advantage of open-source resources, and executing more.
• Improved conversion and click-thru rates of all Google AdWords campaigns more than 20% on average while spending one-third less; launched several new campaigns to promote newly-acquired specialty practices and service.

New York, NY, US

• Promoted to the Global Marketing team and managed all global software and wireless brands/product portfolios, launches and strategic initiatives.
• Developed strategic launch plans, established market positioning/promotional messages and directed the execution of all deliverables for the launches of several software solutions, wireless payment devices, and brand.
• Navigated different sales channels and worked with multiple decision-makers to implement effective go-to-market strategies, promotional vehicles and regional marketing activities that led to increased revenues and.
• Proactively promoted the software and wireless portfolios’ position, brand, image and character to internal audiences and directed product training programs, resulting in several successful regional marketing campaigns.

New York, NY, US

• Managed all software-related direct and indirect channel marketing for the company’s Integrated Systems division.
• Launched the PCCharge 5.7 upgrade by executing a conversion strategy as part of an overall life cycle management strategy; the result was the greatest number of PCCharge upgrades ever sold and record-breaking.
• Generated more qualified leads and increased customer retention via regular, targeted communications to various audience segments including e-newsletters, technical bulletins, Help Desk phone scripts, and online.
• Wrote and distributed press releases/bulletins to relevant trade publications and garnered numerous mentions in targeted trade publications, including a multi-page software solution profile in IBM Systems
• Created a host of tools to improve sales effectiveness, including a detailed competitive matrix, product comparisons, key messages, and e-mail and letter templates

Smyrna, GA, US

• Directed all marketing communications strategy for this hardware and Autodesk design software solutions provider.
• Developed a comprehensive marketing strategy and tactical plans to build a bigger market presence and revitalize sales; within a year, the company became the nation’s number-one Xerox wide-format and top-10 Autodesk.
• Strengthened brand equity and helped increase sales 10% in 2005, including record-breaking Autodesk software sales
• Managed successful launches of a new Xerox Wide Format System and Autodesk’s 2007 solutions to a large customer base and thousands of prospective firms in the Southeast, filling the sale opportunities pipeline and.

Oldham, England, GB

• Directed all marketing communications activities for this global manufacturer of ultra-high-end digital projection systems utilized in a wide variety of commercial and consumer applications.
• Contributed to achieving sales growth year over year from 2002 through 2005; managed more than 20 successful global product launches for the commercial AV, home entertainment and digital cinema market segments
• Procured more than 50,000 monthly impressions from targeted publications through a strategic public relations program

New York, NY, US

Masters, Marketing

B.A., Journalism