Peter Cullinane Email & Phone Number

New York, NY

• Directed design for packaging artwork, presentations, displays, and in-store programs for housewares, pets, and accessories. Led major brand implementations in national and international retailers, including Costco.
• Revamped packaging and updates for brands including Black & Decker, Wolfgang Puck, and Emeril Lagasse.
• Directed catalog layout design for various brands.
• Led product design and development for new packaging and packaging updates.
• Created merchandising materials, including planograms, PDQs, and other in-store displays.
• Designed and produced sales collateral with a focus on brand and sub-brand identity.

Understanding trends, target markets and brand strategies, Peter Cullinane Design continues to successfully interpret business requirements into high-impact visual communitcations, brand product designs, brand/corporate identity, project management, web-sites, electronic media, packaging, displays, catalogs and sales collateral.

Eatontown, New Jersey, United States

• Lenox/Hampton Forge, Ltd., Eatontown, NJ – July 2014 – June 2021Led the redesign and refresh of all brand packaging, style guides, and catalogs for a leading flatware and cutlery designer and manufacturer. Focused.
• Conceived and updated packaging designs from 2014 to present, ensuring consistency and relevance across product lines.
• Directed and maintained brand identity, stabilizing design directions across all product categories.
• Led product design and development, with a focus on color and design trends.
• Created merchandising materials, including planograms and PDQs, for optimal retail presentation.
• Designed and produced sales collateral, emphasizing brand and sub-brand messaging.

• Created and directed the internal structure for the design department, bringing all operations in-house to focus on brand consistency and new product introductions. Spearheaded timely redesigns of products, packaging.
• Conceived and implemented design solutions for packaging, displays, UX, and sales collateral for cookware and specialty beverage products.
• Directed and maintained consistent brand identity across all product lines and design channels.
• Wrote and edited sales and packaging copy to align with brand messaging.
• Introduced new product lines and packaging enhancements to meet market demands.
• Designed and produced line catalogs and comprehensive sales collateral.

• Recruited to establish a new product design and development department for a leading mobile accessories manufacturer. Played a key role in presenting and successfully negotiating licensing initiatives with global.
• Led design and development of new products, packaging, and marketing materials for globally recognized brands, including Steve Madden, Betsey Johnson, TUMI, IZOD, Joseph Abboud, BlackBerry/RIM, and Dooney & Bourke.
• Expanded business into new product categories and distribution channels, driving growth.
• Created packaging prototypes, pattern samples, and pattern libraries to support product development.
• Collaborated with Costing Team to ensure design, materials, and samples met target pricing requirements.
• Recruited and directed product development team, increasing productivity and approval rates.

• Architected the startup design department and managed a team responsible for all corporate and brand identity, web presence, catalogs, packaging, displays, merchandising, sales support, and trade show exhibit design.
• Led design efforts for Wenger/Swiss Gear backpacks, business cases, and accessories, creating top-selling SKUs that remain the brand's highest-grossing products to this day.
• Played a pivotal role in acquiring the Wenger/Swiss Gear license for executive and mobile accessories, contributing to the company’s product expansion.
• Directed the creation of SWISS GEAR product lines and brand identity, establishing a strong market presence.
• Created and managed 3D modeling division to support product development and design accuracy.
• Served as an Executive Team member, contributing to strategic company decisions and direction.

• Partner and Creative Director for NYC graphic company specializing in design for advertising, market brochures, catalogs and packaging.
• Directed photo shoots, stylists and hired models
• Pre-press & on-press supervision
• Digital and manual photo re-touching and direction
• New NYC business venture partner
• Optimized new digital tools to bring former outside services in-house