Peter Cullinane Email & Phone Number

New York, Ny

Directed design for packaging artwork, presentations, displays, and in-store programs for housewares, pets, and accessories. Led major brand implementations in national and international retailers, including Costco, Sam’s Club, Target, Walmart, Ross, Burlington, and more. Developed and maintained A+ images and videos for online platforms such as Amazon, Costco, and Walmart.• Revamped packaging and updates for brands including Black & Decker, Wolfgang Puck, and Emeril Lagasse.• Directed catalog layout design for various brands.• Led product design and development for new packaging and packaging updates.• Created merchandising materials, including planograms, PDQs, and other in-store displays.• Designed and produced sales collateral with a focus on brand and sub-brand identity.• Created and managed design assets for online vendors and social media platforms.• Oversaw photography production, including styling, shooting, and retouching.• Designed and executed customized merchandising and display solutions for specific retail environments.

Understanding trends, target markets and brand strategies, Peter Cullinane Design continues to successfully interpret business requirements into high-impact visual communitcations, brand product designs, brand/corporate identity, project management, web-sites, electronic media, packaging, displays, catalogs and sales collateral.

Eatontown, New Jersey, United States

Lenox/Hampton Forge, Ltd., Eatontown, NJ – July 2014 – June 2021Led the redesign and refresh of all brand packaging, style guides, and catalogs for a leading flatware and cutlery designer and manufacturer. Focused design strategy on targeting diverse selling channels, from grocery and mass retailers to big-box stores and luxury markets.• Conceived and updated packaging designs from 2014 to present, ensuring consistency and relevance across product lines.• Directed and maintained brand identity, stabilizing design directions across all product categories.• Led product design and development, with a focus on color and design trends.• Created merchandising materials, including planograms and PDQs, for optimal retail presentation.• Designed and produced sales collateral, emphasizing brand and sub-brand messaging.• Developed design direction for online vendors and social media platforms to maintain cohesive digital presence.• Oversaw all photography production, including purchasing, styling, and retouching of both internal and external images.• Designed and managed customized merchandising displays and point-of-purchase solutions.

Created and directed the internal structure for the design department, bringing all operations in-house to focus on brand consistency and new product introductions. Spearheaded timely redesigns of products, packaging, displays, sales collateral, and online presence, contributing to 200%+ business growth and expansion into global markets and e-commerce.• Conceived and implemented design solutions for packaging, displays, UX, and sales collateral for cookware and specialty beverage products.• Directed and maintained consistent brand identity across all product lines and design channels.• Wrote and edited sales and packaging copy to align with brand messaging.• Introduced new product lines and packaging enhancements to meet market demands.• Designed and produced line catalogs and comprehensive sales collateral.• Provided design support for online media and managed vendor relationships.• Oversaw all internal and external photography, including styling and retouching.• Scripted, storyboarded, directed, and edited demo videos for both in-store and online use.• Designed and customized retail displays tailored to specific store environments.• Managed tradeshow exhibit design and presence, ensuring impactful presentations.• Recruited, managed, and mentored a design team and 3D product modelers to foster creativity and collaboration.

Recruited to establish a new product design and development department for a leading mobile accessories manufacturer. Played a key role in presenting and successfully negotiating licensing initiatives with global fashion brands. Designed the structure, personnel, and standards for the design department.• Led design and development of new products, packaging, and marketing materials for globally recognized brands, including Steve Madden, Betsey Johnson, TUMI, IZOD, Joseph Abboud, BlackBerry/RIM, and Dooney & Bourke.• Expanded business into new product categories and distribution channels, driving growth.• Created packaging prototypes, pattern samples, and pattern libraries to support product development.• Collaborated with Costing Team to ensure design, materials, and samples met target pricing requirements.• Recruited and directed product development team, increasing productivity and approval rates.• Negotiated licensing agreements and built strong relationships with global fashion brands to support new product lines.• Provided sales support for major retailers, including Best Buy, Walmart, Dell, Staples, and Costco, driving merchandising strategies and product visibility.

Architected the startup design department and managed a team responsible for all corporate and brand identity, web presence, catalogs, packaging, displays, merchandising, sales support, and trade show exhibit design.• Led design efforts for Wenger/Swiss Gear backpacks, business cases, and accessories, creating top-selling SKUs that remain the brand's highest-grossing products to this day.• Played a pivotal role in acquiring the Wenger/Swiss Gear license for executive and mobile accessories, contributing to the company’s product expansion.• Directed the creation of SWISS GEAR product lines and brand identity, establishing a strong market presence.• Created and managed 3D modeling division to support product development and design accuracy.• Served as an Executive Team member, contributing to strategic company decisions and direction.• Managed extensive domestic and international travel to oversee key accounts and maintain strong relationships with major retailers.• Key accounts included Apple, Best Buy, Costco, Sam’s Club, Staples, among others.Skills• Expert knowledge of Adobe Creative Suite: Photoshop, Illustrator, InDesign, etc.• Working knowledge of Dreamweaver, Fireworks, and Flash.• Proficient in video editing with Final Cut Pro and iMovie.• Familiar with 3D modeling and CAD software: SolidWorks, ProEngineer.• Web design skills: CSS, HTML.• Microsoft Office Suite: Word, Excel, PowerPoint

Partner and Creative Director for NYC graphic company specializing in design for advertising, market brochures, catalogs and packaging.• Directed photo shoots, stylists and hired models• Pre-press & on-press supervision• Digital and manual photo re-touching and direction• New NYC business venture partner• Optimized new digital tools to bring former outside services in-house• Directed all design, inside and outside creative talent• Key accounts included: SCHWINN, REVLON, LIL’ TYKES, WAMSUTTA, SPRINGS INDUSTRIES, PFIZER AND MIKASA