PRACTICAL is a digital technology firm that partners with site merchants to optimize e-commerce product discovery with AI that is guaranteed to uncover latent opportunity.

Accountable for global sales, sales engineering, renewals, alliances, go to market, heads of industry, field engineering, derivative solutions, customer success, technical account management, and professional services.

Responsible for overall strategy with direct P&L authority for all core functions (sales, marketing, r&d, technical operations, product strategy, customer success, professional services, alliances) related to Fusion and its add-on products in all markets and regions.- Emphasized a transparent and communicative leadership culture. All staff meetings are recorded and distributed to the entire BU. Dashboards on BU performance are available to all employees and are dynamically updated. Responsibility for running my weekly staff meeting rotates amongst directs, with an emphasis on conflict and misalignment problems, keeping all departments in sync with each other and working empathetically.- Thought leadership / evangelism in conference seminars, webinars, and PR hits in industry publications such as Grocery Dive as well as national press including the Wall Street Journal- Created a strategy for reforming the post-sale motion to be more opinionated, structured, and directly beneficial to customer subscribers.- Created a process for managing PS revenue and bookings.- Currently tracking ahead of plan on EBITDA / Growth metrics.

Responsible for solutions, alliances, and heads of industry. Alliances covers global ISV, SI, and VAR relationships and associated strategy.- Shifted focus from VAR to ISVs and SIs.- Created a new model for managing reciprocity in partner relationships, working cross-functionally with Professional Services and Sales.- Maintained A/R responsibilities from previous role.- Added refinement on ICP/TAL from previous role.

Responsible for overall strategy for Digital Commerce - B2B and B2C - at Lucidworks. - Heavy analyst relations involvement including MQ/Wave and related submissions that moved our "dots" up and right. - Development of a surgical ICP/TAL and cross-functional alignment with sales operations, marketing, and field sales teams.- Oversight on field innovation initiatives using vector-retrieval at very high scale. Some customers reaped hundreds of millions in ROI. - Over two years, Lucidworks saw significant growth in its Digital Commerce footprint: it now covers every sub-vertical in both B2C and B2B, and includes our largest customer by ARR.

Company co-founder. Overall manager of business operations, go to market strategy, sales and marketing. - Supervised operations in the US and UK. - First employee, grew to more than 60 employees and active subcontractors. - Secured 150 customer logos and sustained 100% reference-ability. - Defined the company's core values which became the foundation of a vibrant culture which had good employee retention and morale.- Created a guaranteed ROI program to land accounts and build immediate trust with customers. - Handled all leases, benefits contracts (including self-funded and partially self-funded arrangements typical of larger companies), 401(k) profit sharing, and other similar obligations. - Built partnerships with Endeca, Oracle, Marketo, Lucidworks, and Open Text. - Negotiated and orchestrated the acquisition of Cirrus10 by Lucidworks and successfully integrated every employee, assigned every customer contract, and retained all key contractors.- Met all commitments in the asset purchase agreement, with no issues, complaints, or warranty claims, and was retained after earn-out period ended.

Director of Professional Services - including Services Sales and Services Delivery - for legacy Vignette West Coast accounts. Had both a Regional Delivery Manager (delivery only) responsibility, as well as a Managing Principal (sales and delivery management) contributor role, and a Director role overseeing all sales and all delivery management roles and individual contributor functions.

Technical architect for knowledge management systems deployment.

Implementation architect on large, strategic projects.