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Peter is one of Australia's most experienced Crisis PR and issues Management practitioners. He has been resolving crises for over two decades. After 30+ years as a journalist, he started his career in PR and communications in 2002. Peter is Chair, Wilkinson Butler; Chair, Alliance for Journalists' Freedom; past-Chair, Global Communications Alliance; GAICDWilkinson Butler Strategy design, media relations, social/digital media, government and community engagement. Four specialist teams: Crisis and Reputation Management; Corporate PR & Media Relations, Sustainability & Energy Transitions, Digital - http://www.wilkinsonbutler.comCrisis PRPeter has focussed on Crisis PR for over two decades. He has achieved successful outcomes including cyber-security attacks, sexual abuse/harassment, media attacks, company restructures, product recalls, court cases and judicial inquiries, pollution spills, extortion/blackmail, and countering damaging industry or activist campaigns. He advises boards on governance and execs on restructures. He has been integral to rebuilding a number of organisations following a crisis. Corporate AffairsPeter advises a number of long-term clients across a broad range of sectors, supported by experienced staff at Wilkinson Butler. He is expert in complex community engagements and assisting leaders internally with cultural development and resilience. His approach is direct and outcomes-focused. Alliance for Journalists' FreedomThe AJF campaigns to governments to strengthen a robust and free media in Australia. Peter believes a fair and accurate media is essential for a healthy democracy. The AJF also works towards a freer press and journalists’ safety in the Asia Pacific region - https://www.journalistsfreedom.com/.Global Communications AllianceAn organisation of independent corporate affairs and public affairs agencies, all specialists in crisis communications; connecting us to the world. BackgroundOver 30 years Peter became a respected newsman, working on programs including earlier versions of the ABC’s 7:30 and Four Corners, and then Channel Nine’s ACA and 60 Minutes.Peter co-founded Wilkinson Group with Claire Wilkinson in 2002 after anticipating the disruption by the Internet on television. In mid-2013 Peter and Claire sold much of the business to employees who set up Wilkinson Butler, which Peter later joined as Chair.
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ChairWilkinson Butler 2014 - PresentSydney, Nsw, AuWilkinson Butler is a corporate affairs and digital/social media consultancy. A specialist in Crisis PR, and Sustainability PR, our staff have skills in media, social media, government and other stakeholder relations. -
ChairAlliance For Journalists' Freedom Jun 2023 - PresentBarangaroo, New South Wales, Au -
DirectorAlliance For Journalists' Freedom Dec 2022 - Jun 2023Barangaroo, New South Wales, Au -
ChairAlliance For Journalists' Freedom May 2018 - Dec 2022Barangaroo, New South Wales, Au -
Managing DirectorThe Wilkinson Group May 2002 - PresentSydney, Nsw, AuWilkinson Group specialises in crisis & recovery, leadership support and mentoring, change management and transformation. -
PartnerGlobal Communications Alliance Nov 2022 - PresentNorth Sydney, Nsw, Au -
Member/GraduateAustralian Institute Of Company Directors Dec 2017 - PresentSydney, New South Wales, Au -
MemberThe Ceo Institute Jan 2016 - Oct 2022Glen Iris, Vic, Au -
PartnerGlobal Communications Alliance Jan 2015 - Mar 2020North Sydney, Nsw, AuA collaboration globally of independent PR companies. -
Past ChairGlobal Communications Alliance Jan 2017 - Jun 2018North Sydney, Nsw, AuThe GCA is a collaboration of senior independent public relations and public affairs consultancies. By constantly collaborating globally we are more expert locally. -
Board DirectorItalian Opera Foundation Australia Ltd Nov 2013 - Apr 2016The main task for the Directors is to grow the Foundation so that it can better service its mission of sending opera singers to Italy to study Italian Opera. Peter also leads the Marketing Committee. -
MemberAustralian Institute Of Company Directors Jan 2013 - Jan 2014Sydney, New South Wales, Au -
Board MemberUneopen Jan 2013 - Dec 2013Peter was on the board of uneOpen p/l, a company investigating delivering MOOCs (Massive Open Online Courses) for the University of New England.
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President (Asia Pacific)Iprex Global Pr And Communications Nov 2009 - May 2013OoIPREX is one of the world’s major corporations of independent public relations and communication firms with approximatley 70 partners have 92 offices in North and South America, Europe, the Middle East, and Asia Pacific. -
Producer / ReporterNine Entertainment Co. 1981 - 2002North Sydney, New South Wales, Au• Producer 60 Minutes 7 Years 1994 – 2002 • Reporter A Current Affair 8 Years 1987 – 1993• Producer 60 Minutes 5 Years 1981 – 1987 -
Reporter Four Corners, Holiday, The National, This Day TonightAustralian Broadcasting Corporation 1972 - 1981Ultimo, Nsw, AuABC Television:• Reporter Four Corners 2 Years 1979 – 1981• Reporter Bill Peach’s Holiday 2 Years 1978 – 1979• Snr Reporter This Day Tonight 2 Years 1976 - 1978• Reporter This Day Tonight 3 Years 1973 – 1976 -
Co-FounderTunefm Jan 1969 - Dec 1972Armidale, New South Wales, AuHelped build a university radio station (then called Radio UNE); a voice for students during the radical pre-Whitlam 60s/70s; it launched mid-1970; produced a current affairs program; appointed station’s second general manager.
Peter Wilkinson Skills
Peter Wilkinson Education Details
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University Of New England (Au)Bachelor Of Rural Science -
St Peter'S College
Frequently Asked Questions about Peter Wilkinson
What company does Peter Wilkinson work for?
Peter Wilkinson works for Wilkinson Butler
What is Peter Wilkinson's role at the current company?
Peter Wilkinson's current role is Crisis PR & Issues Management.
What is Peter Wilkinson's email address?
Peter Wilkinson's email address is pw****@****.com.au
What is Peter Wilkinson's direct phone number?
Peter Wilkinson's direct phone number is 61 414 38 *****
What schools did Peter Wilkinson attend?
Peter Wilkinson attended University Of New England (Au), St Peter's College.
What are some of Peter Wilkinson's interests?
Peter Wilkinson has interest in Technology, Social Media, Business, Education, Environment, Leadership Support, Crisis Pr, E Learning, Animal Welfare, Sustainability.
What skills is Peter Wilkinson known for?
Peter Wilkinson has skills like Media Relations, Public Relations, Strategic Communications, Marketing Communications, Reputation Management, Corporate Communications, Strategy, Social Media, Crisis Management, Strategic Planning, Crisis Communications, Public Speaking.
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