Peter Cybulski Email & Phone Number

New York, Ny, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

-Work in Tubi's proprietary ad server for Direct and Direct Response campaigns.-Tag and QA assets/creatives. -Monitor pacing and make optimizations to ensure delivery in full.-Assist the Advanced TV team to implement, troubleshoot and monitor programmatic requests.-Monitor 3rd party verification partners: Nielsen, Crossix, DCM, Sizmek to ensure everything is QA'd properly and delivery is ideal.-Work cross-functionally across numerous teams to give insight and make recommendations for delivery and revenue maximization. -Handle large revenue clients that have more complex setups and need more monitoring to deliver in full.

Austin, Tx, Us

·Work with sales, account management and engineering teams to properly check all aspects of pre-sale of campaign. This includes qa’ing of tags, running avails requests to ensure available inventory for the campaign, structuring campaigns that will ensure lowest margins and highest revenue, all while achieving or exceeding the KPIs.·Ensure campaigns launch on time and work to deliver smooth pacing across all lines and packages, rotate creatives, take on incremental budgets, manage cost and margins. ·Troubleshoot any issues that may occur post-launch. Working with account managers, agencies and other stakeholders to minimize discrepancies, errors in serving, and any other technical issues that may arise. Also provide week-to-week reporting while making optimizations to fulfill on KPIs and budget.·Post-campaign analytics. Provide screenshots, wrap-up reports and actualize billing based on parameters of the campaign. Give feedback of final numbers of the campaign and give recommendations for future campaigns.·Assist other Ad Ops Analysts on ad-hoc projects, give feedback on new processes, and collaborate with other departments to increase efficiencies.·Be a point-of-contact for anything campaign setup and serving related.

San Francisco, California, Us

·Worked within multiple DSPs to traffic and test creative, scheduled and targeted ad campaigns to ensure delivery and performance goals were met.·Implemented technical troubleshooting of campaigns and resolved issues in a timely manner to avoid loss of revenue and downtime of campaign. ·Collaborated with different departments to implement new solutions increased effectiveness and efficiencies of the Trafficking and AdOps departments. ·Worked with partners to onboard new technical specifications and resolved issues within campaigns.·Communicated with Sales and Account Management goals and SLAs of campaigns and worked with them to ensure on-time launch.·Developed documentation that showed the end-to-end process of successful launch and management of a campaign.

·Coordinated launch of campaigns across numerous verticals, such as retail, banking, automotive and CPG and various forms of creative and rich media.·Assisted Account Managers with campaign launches, reviewing and trafficking creative assets, verifying and scheduling orders and collaborating with internal teams to ensure campaign delivery success. ·Provided support on various post-launch activities, such as implementing creative changes, monitored delivery and key performance indicators and investigated discrepancies.·Worked with Media Delivery Managers to launch and deliver media on partner sites, including troubleshooting delivery and technical issues.·Worked with Product and Engineering teams to provide feedback on improvements to the ad systems and client offerings.

·Prepared regular reporting and ad-hoc analysis to help manage publisher performance, profitability and overall network health.·Defined reporting requirements for the Planning team; tested and validated new reports.·Developed a strong knowledge of internal systems and flows of data between systems to ensure quality and integrity.·Managed publisher lists and site audits; ensured proper setup in systems for ease of access and use.·Managed partner reconciliation and invoice payment process. Worked with partners and vendors to identify and resolve billing issues. Worked with accounting team to ensure payment in a timely and efficient manner.

Newport Beach, Ca, Us

·Analyzed markets based on psychographic and demographic data for building direct door-to-door campaigns.·Consulted with sales associates to create meaningful and useful analytical recommendations that increased ROI and provided targeted results for external clients.·Created custom reports and analysis to show meaningful links between data and market penetration. ·Collaborated cross-functionally in traffic meetings with multiple departments to schedule and implement door-to-door programs.·Mined data and created maps and reporting with third party distributors for all materials associated with a particular campaign.

Livonia, Michigan, Us

·Consulted clients on the phone and face-to-face, explaining in detail the capabilities of targeting and database analysis.·Built queries in Access for custom reporting for specific client needs.·Provided recommendations for media buys for shared mail, newspaper, and integrated multi-product solutions.·Worked with in-house and third party information containing more than 2,000 demographic, survey and lifestyle datasets for media campaigns.·Supported multi-million dollar revenue clients across multiple verticals and managed operational deadlines.