Peter Daly Email & Phone Number

Detroit, Michigan, US

New York, NY, US

• Lead Marketing data engineering and data operations
• Responsible for ensuring accurate and timely data is available for marketing campaign activation and analytics to support three lines of business - encompassing 3M clients, 4.2M active policies dating back to 1927.
• Design and manage federated marketing data layer, managing ETL of raw data from disparate enterprise sources and marketing data systems into curated tables with row level change history that are well suited for.
• Deployed analytics focused marketing data mart - partnered with Casserta/McKinsey to design and build Kimball style (“fact” and “dimension”) data mart using Azure Databricks to simplify marketing analytics, campaign.
• Consolidated 14 stand-alone tools into a single data platform - developed technology case lobbying CTO and IT Architecture to approve Marketing POC of Databricks, as alternative to Cloudera CDP, for Marketing data.

New York, NY, US

• Lead data engineering and operational data processing for marketing, using Apache Spark/Python/SQL to transform raw data tables and JSON into datasets ideal for campaign operations, analysis, reporting, and data.
• Solutions architect, provide recommendations and sometimes implementation for how to use available marketing/IT technology to achieve targeted outcomes, integrations, or build foundational capabilities. Included 2019.
• Developed business case and led migration from Adobe Campaign Classic (Neolane) to Salesforce Marketing Cloud (SFMC) for marketing email. Shifted list-pull ownership and operations from proprietary python/Spark process.
• Mentor staff on technology understanding and implementation, including website tracking, data engineering/coding, and solutions design.

New York, NY, US

• Engineered a standardized Apache Spark based campaign list pull process adhering to provided audit log and output requirements, capable of personalized dynamic content assignment at scale, replacing hand written list.
• Used knowledge to paid search to reduce "retirement calculator" spend by 10x/click while increasing calculator completion rate by 19x - while forecasting the cost/click impact prior to the change with accurate precision
• Implemented Google Analytics, Tealium tag management, and a bi-directional Salesforce DMP (Krux) integration.
• Led migration of legacy marketing BAU processes from SAS Analytics to Apache Spark, and implemented source control in Azure DevOps and git with mandatory peer review/approval for production code integration. Realized.

New York, NY, US

• Website conversion optimization consultant, project manager, and technical implementation expert for 6 international AXA companies to drive (mostly) car insurance sales in Europe. (Ireland, Spain, Germany, France.
• Accomplishments include AXA Ireland increase of 2.5k sales/year valued at ~$2M US premium

New York, NY, US

• Consulted with 22 international AXA owned companies in a SEO expert/consulting role
• Achieved page 1 ranking for the highly competitive “car insurance” term in both UK and Ireland by developing a custom competitive analysis tool

New York, NY, US

• Utilized SEO experience to increase non-branded organic search traffic to AXA-Equitable.com by 400% over 13 months
• Utilized deep and diverse technical knowledge to performed penetration testing of internal facing web applications (security testing), for Chief Information Security Officer
• Performed front end and light duty back end web development to support public facing AXA US websites (HTML/JavaScript/jQuery/Java/Perl)

• Web Architect and Technical Lead for team of two Java developers and one operations position
• Responsible for re-architecting, coding, and building infrastructure to replace a previously failed web application serving data from legacy systems
• Architected and coded three generations of web architecture and applications to front end three legacy host based applications using PHP, Enhryda Java Application server, then J2EE (Java) – Legacy host platforms.
• Third generation of the primary product is an object oriented Java architecture where additional backend platforms can be supported through a development of modular plug-ins, without core user interface modifications.
• Architected and coded a highly scalable, J2EE based, distributed image processing workflow application using Java Advanced Imaging (JAI), Java Messaging Service (JMS), and JSP/Servlets on the JBoss and Resin

-Application Programmer / Intranet DeveloperManaged development team of 5 developers to turn around a failing intranet project, while learning ASP and SQL on the job.Responsible for user interface design, implementation, and usability testing for web based content management applications-PC Technician II Architected, installed, and maintained an 800 node.