Peter Darley

Peter Darley Email and Phone Number

Sydney, NSW, AU
Peter Darley's Location
Sydney, New South Wales, Australia, Australia
About Peter Darley

A highly accomplished and results-driven General Manager with a proven track record of success in the SaaS industry. Expertise in driving business growth, building high-performing teams, and exceeding revenue targetsThis recent experience has been backed by extensive management and Go to Market experience in blue chip companies such as Otis Elevator, Schindler Elevators and Wesfarmers Industrial and Safety.

Peter Darley's Current Company Details
National Electrical and Communications Association (NECA)

National Electrical And Communications Association (Neca)

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Executive General Manager
Sydney, NSW, AU
Website:
neca.asn.au
Employees:
107
Peter Darley Work Experience Details
  • National Electrical And Communications Association (Neca)
    Executive General Manager
    National Electrical And Communications Association (Neca)
    Sydney, Nsw, Au
  • Aroflo Software
    General Manager
    Aroflo Software Oct 2022 - Oct 2024
    Melbourne, Victoria, Australia
    Responsible for full P&L, and GTM, Sales, Marketing, IT Services, Support, Development, Professional Services, CS and HR professionals in an awesome SaaS field service management software company. Change management and culture nurturing a major part of this role. AroFlo is part of the Simpro Group of companies.Segments served, HVAC, Electrical, Plumbing, Solar, Industrial Services, Data Networking, Security, Painting, Fire, Facility Management. Asset Management, Government, Field Service Management.
  • Simpro Software
    Senior Vice President New Markets
    Simpro Software Oct 2020 - Sep 2022
    Brisbane, Queensland, Australia
    Responsible for the development and execution of Greenfield GTM into Singapore and the Netherlands, IoT development and deployment, and operations management of our sister company Aroflo.
  • Simpro Software
    General Manager Simpro Australia
    Simpro Software Jul 2018 - Sep 2020
    Brisbane, Queensland, Australia
    Country Manager responsible for the full P&L and Go to Market of simPRO software in Australia (SaaS) . As well as a world class job management software solution simPRO has a cutting edge and proven IoT (Internet of Things) solution that also fully integrates with simPRO and its users. (Sales, marketing, administration, support, professional services, customer success, MRR, SaaS and software implementation, change management)Segments served, HVAC, Electrical, Plumbing, Solar, Industrial Services, Data Networking, Security, Fire, Facility Management. Asset Management, Government, Field Service Management.
  • Schindler Lifts Australia Pty Limited
    National Sales Manager Service, Repair & Digital Services
    Schindler Lifts Australia Pty Limited Jan 2014 - Jul 2018
    Sydney, Australia
    Responsible for MRO sales and portfolio management of $180M+ service contracts, repair sales and all national service tender/bid strategy leadership and implementation. Delivered strong sales growth 2015, 2016 & 2017. Managed SAP sales implementation and cultural change associated with such a project. Developed IoT Go To Market strategy executed tactical plan achieving product leadership within the Schindler world.Critical to this success is the engagement of the salesforce and stakeholders within the business and driving quality, sales process and customer centric thinking within the team.(sales management, business development, product development, product marketing, pricing strategy, product positioning, engineering, change management, systems deployment, MRR)Markets serviced: Commercial, Retail, Facility Management, Property Management, Body Corporate, Government, Industrial services
  • Wesfarmers Industrial & Safety
    Regional Market Development Manager - Global Sourcing Products
    Wesfarmers Industrial & Safety Apr 2011 - Jan 2014
    Sydney
    Responsible for the market development, sales management and stakeholder takeup of all Blackwoods and Bakers Industrial & Industrial Supplies exclusive and house brands throughout NSW and ACT.(sales management, product development, marketing strategy, functional management)Markets serviced: Mining, Transport, Government, Construction, Utilities, Manufacturing, Services and MRO markets. This required managing >30 sales people within a cross functional team environment and >$26M of sales.
  • Otis
    Product Manager Service & Repair Australia New Zealand
    Otis Sep 2008 - Apr 2011
    Sydney, Australia
    Responsible for the MRO sales and product management of the service and repair business which inlcuded product development, launch and sales force engagement, KPI management, sales management and communications for this division.Markets serviced: Commercial, Retail, Facility Management, Property Management, Body Corporates, Government
  • Schindler Group
    National Key Account Manager
    Schindler Group Dec 2006 - Sep 2008
    Sydney, Australia
    As National Account Manager I was responsible for the management and growth of 25% of the service portfolio. Customers included Westfield, Queensland Investment Corporation, Myer, David Jones, Coles, Target. Kmart, Officeworks, Ramsey Health, Accor and AMP Capital Retail.Markets serviced: Commercial, Retail, Facility Management, MRO, Property Management, Body Corporates, Government
  • Schindler Group
    Service Manager
    Schindler Group Jan 2006 - Dec 2006
    Sydney, Australia
    This role was responsible for the sales and MRO management for a portfolio of 900 lifts and escalators throughout the Sydney metropolitan area. Key to this role was operations management, budget management, people management, time management and customer liaison.Markets serviced: Commercial, Retail, Facility Management, Property Management, Body Corporates, Government, Industrial Services
  • Schindler
    Nsw Sales Manager
    Schindler Jan 2005 - Dec 2005
    Sydney Metro
    This role was primarily to convert new equipment installations into ongoing service contracts across Sydney metro area. This role was responsible for one direct report and was able to achieve 95% OEM service contract conversion status during this time.Markets serviced: Commercial, Retail, Facility Management, Property Management, Body Corporates, Government
  • Elex
    Nsw Manager
    Elex Jan 2003 - Dec 2005
    The role of NSW Manager saw me responsible for the general management of sales and operations in the construction market in NSW. This was an all encompassing role requiring P&Lresponsibility, sales and project management of a subcontractor workforce.
  • Travel Industries Automated Systems
    Sales And Marketing Manager Australia New Zealand
    Travel Industries Automated Systems Jan 1998 - Dec 2002
    Sydney, Australia
    The role was responsible for the sales management, marketing communications and marketing services management for Australia & New Zealand which consisted of a team of five sales and marketing professionals. Owned by Qantas , Ansett and Air New Zealand this business also managed Sabre Pacific and Galileo in the ANZ region.Markets serviced: Travel Industry, Insurance, Foreign Exchange, Professional Services, Tourism
  • Terrapinn Australia
    Product Manager Exhibitions
    Terrapinn Australia 1995 - 1997
    Sydney
    This role required total product management beginning with event concept development, marketing and sales management of the event specisling in technology sectors. The two most notable events that I managed were the New Zealand Retail Tech Event and Asia Pacific Call Centre Forums which were both sellout events in their first year.Markets serviced: Retail, Call Centres, Government, Software Development, IT Hardware, Telcos
  • Australian Broadcasting Corporation
    Marketing Executive
    Australian Broadcasting Corporation Jan 1994 - Jan 1995
    Sydney
    This role was responsible for all the operational marketing deployment for the division.Trade events, direct mail, advertisong, sponsorship and salesforce support were the main marketing activity responsibility.

Frequently Asked Questions about Peter Darley

What company does Peter Darley work for?

Peter Darley works for National Electrical And Communications Association (Neca)

What is Peter Darley's role at the current company?

Peter Darley's current role is Executive General Manager.

Who are Peter Darley's colleagues?

Peter Darley's colleagues are Ren Thomas, Archie Dudding, Jayden Lee, Jack Hawcroft, Mark Lim, Simon French, Jayden Ramsden.

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