Peter Darrow, M.B.A. Email & Phone Number

New York, Ny, Us

Santa Monica, California, United States

Happy Wellness brings 40+ years combined of Wall Street & Startup experience to help wellness-related founders with fundraising and strategy. Our core focus is on Pre-Seed to Series B, within the food/beverage/CPG/mental health/fitness/nutrition/healthcare markets. Our expert team of 10+ professionals help founders with sales strategy, fundraising, go-to-market, revenue growth, product development, ops & branding.Additionally, we support a large venture ecosystem of investors (Angels, VCs, Family Offices) and strategic partners by brokering relationships and helping institutional funds raise capital.Learn More:https://happywellnessconsulting.com

Santa Monica, California, United States

Co-Founder of The Well Network LLC, established in 2024 in New York City as a membership-based organization committed to empowering the Consumer Packaged Goods (CPG) and wellness community. Our mission is to engage with CPG and wellness companies to enhance the growth stages of their brand lifecycle, leveraging our network of members to connect them with the resources necessary for their business advancement.

Santa Monica, California, United States

As a pure-Covid play, I built a virtual peer-to-peer marketplace for group mentoring & professional networking.• Over 15,000 *organic* subscribers and 400+ members• Partnered with 40+ industry experts• Organized virtual events and thought leadership speaking panels. Created educational content for members• Hosted a podcast. Interviewed over 30 founders. Grew listenership by 200% within 3 months• Grew MoM membership by 40% within first 6 months• Managed a team of 8+ employees/investors/advisors/consultants

New York, New York, United States

Granted over $1M in early-stage investments. Consulted, advised, and invested in numerous wellness startups (how to go from "0 to 1" as efficiently as possible); focused on strategic partnerships, Go-To-Market, marketing and growth strategies. Incubated novel CPG products. Saved clients millions of dollars in efficiency and unnecessary capital expenditure to achieve MVP.• Invested and developed a natural supplement brand ("Shift by Starr") around Julie Starr, the well-known nutritionist. Expanded to 5 SKUs and MoM revenue growth of 35% within first 6 months.• Invested and brought to market first-ever vegetable seasoning alternative ("Veggie Dust") for children. Decreased COGS through negotiation by 50%. Over 2,000 happy mouths served.• Invested and advised a B2C platform ("Startup Rounds") that supports entrepreneurs to crowdfund seed capital and host pitch competitions; curated 35 fundraising partners.• Helped client launch D2C fitness products on Amazon. Advised on complex shipping logistics and vendor procurement.

New York, New York, United States

Founding Investor of HigherMe, a Y-Combinator B2B SaaS recruitment/video based hiring platform for the service industry.• Grew from 2 to 45 full time employees and $0 to $20M in ARR• Partnered with Dominos, Applebee’s, Burger King, Wendy’s, Panera Bread, IHOP, and Dunkin’ Donuts to use our innovative hiring software• Increased per unit average number of employee applicants by 150%• Successful acquisition and exit.

Authored a personal development self-help/memoir focused on Millennial culture and finding true happiness.• Gold Award Winner by Nonfiction Authors Association / Bronze Award Winner (Inspirational Memoir) by Living Now• Rated 5-Stars by Readers’ Favorite• Kirkus Review: "Lively, appealing, and instructive; perfectly targeted to the millennial demographic"• Goodreads rating of 4.8/5.

115 East 18Th St. New York, Ny 10003

Launched a 5,000 sq ft. healthy, farm-to-table restaurant in Union Square at age 26. Supervised 35 employees and grew operation to $4M in annual revenue.• Managed all aspects of partnerships, POS logistics, cost controls, customer relations, quality assurance, and delivery services; improved operating efficiency by 65%.• Sourced products locally and regionally, including partnering with local farmers’ markets. Coordinated over 200 SKUs with 20+ different vendors.• Cultivated brand partnerships and cross-promotional opportunities with major wellness industry leaders. Increased brand awareness by 200%.• Negotiated pricing with vendors and managed strategic relations with B2B partners. Reduced food cost by 30%.• Launched an innovative, state-of the-art iPad POS ordering system for restaurant dine-in customers. Decreased wait times by 50%.

New York, New York, United States

Master Of Business Administration (Mba), Entrepreneurship

B.A., Psychology, Minor In Philosophy

Concord, Nh