Peter Davies Email & Phone Number

United Kingdom

London, United Kingdom & Home Based

• Lead, structure and manage the regional UK and Ireland retail sales team and new business development, reporting directly to the Regional Sales Director.• Develop with the team, agree and sign off commercials, SLAs and incentives/overrides to produce net growth for the company.• Ensure comprehensive and appropriate day-to-day commercial management of the portfolio of accounts within the region.• Manage and monitor technical performance opportunities and issues, specifically with retail XML/API clients, and ensure that all product is delivered to accounts, through optimisation, mapping etc.• Set KPIs, objectives and conduct appraisals with team members - track and manage performance to ensure effectiveness and delivery to meet regional targets.• Working closely with revenue management to focus and prioritise sales and account development of the team to meet targets.ACHIEVEMENTS• By commercially optimising accounts, extended the retail distribution and increased bookings by 50%, turnover by 41% and margin by 33% YoY (financial).• Exceeded new business target by onboarding 150 new accounts, including two exclusive partnerships. Combined with re-engaged accounts, this yielded EUR 3.3m in turnover and EUR 188k in margin (financial year).• Raised the profile of the retail brand across the region and with numerous retail agents, despite limited resource and budget.

London, United Kingdom & Home Based

• Led, structured and managed the regional UK and Ireland XML and Retail sales teams and a dedicated new business development manager (3 staff remote based and 4 staff office based), reported directly to the Regional Director of Sales.• Worked with the team, in agreeing and signing off commercials, SLAs and incentives/overrides that produced net growth for the company.• Ensured comprehensive and appropriate day to day commercial management of the portfolio of accounts within the region.• Managed and monitored technical performance opportunities and issues, specifically with XML/API clients, and ensured that all product was delivered to accounts, through optimisation, mapping etc.• Set KPIs, objectives and conducted appraisals with team members - tracked and managed performance to ensure effectiveness and delivery to meet regional targets.• Worked closely with pricing to focus and prioritise sales and account development of the team in order to meet growth targets.ACHIEVEMENTS• Through optimising accounts commercially, extended the retail distribution in the region and increased turnover by 24% and margin by 13% YoY.• Exceeded new business target by 17%, which is a great achievement for an established business in a relatively mature market.• Through commercial flexing, increased turnover of the wholesale distribution in the region by 8% and margin by 5% YoY.• Integrated JacTravel availability via cached data with the established data mining companies for pre-package distribution.• Raised the profile of the retail brand across the region and with numerous leisure agents, despite limited resource and budget.

Rawtenstall, United Kingdom & Home Based

• Managed the whole UK sales function, reporting directly to the Managing Director.• Negotiated commercial terms with all the travel consortia as well as UK retail and XML distribution partners including OTAs.• Commercially managed all trade accounts, XML partners, technology integrators and data miners.• Regularly analysed data with our commercial/pricing team and sourced trading feedback from key accounts to help ensure that company objectives were met/exceeded.• Created and implemented a business plan for each key account with action plans, clear objectives in line with the overall strategy. ACHIEVEMENTS• Created and secured the entire commercial trade distribution for this new entrant B2B bed bank in the UK market.• Negotiated the commercials and established XML distribution on all UK travel technology platforms and direct connections with leading OTAs.• Established the business as a credible bed bank by taking it from a standing start to booking 150,000 passengers with a £27 million turnover in the first full year of trading.• Implemented a mapping roadmap and process with accounts/integrators resulting in an average mapping success rate of 96%.

Crawley, United Kingdom & Home Based

• Managed the UK Sales Team (4 Sales Support and 2 account managers), reporting into the Group Sales Director.• Negotiated commercial terms with travel consortia as well as retail and XML distribution partners including OTAs.• Account management with direct and trade XML partners, technology integrators and data miners.• Ensured company objectives were met or exceeded by the team through regular data analysis and feedback.• Developed and implemented a business plan for each key account with clear objectives and action plans.• Initiated strategies to develop and increase sales through tactical override deals and regular analysis of MI.ACHIEVEMENTS• Increased conversions on pre-packaged offers by 18% by working closely with data mining companies.• Override target tracker introduced, yielded considerable savings through the manipulation of account mark-ups versus targets.• Substantial bottom line contribution through sourcing bespoke ‘flash’ offers for distribution via Travelzoo, Secret Escapes etc.• Sizeable sales increases secured through regular content mapping with accounts and technology partners.• Re-designed B2B website login and home screen. Built Linux hosted blogs for the B2B & B2C brands.• Created the social media strategy for the group and business pages on all social media platforms.• B2B & B2C email marketing introduced led to an increase in open rate to 27.7% and click through rate to 2.8%

Crawley, United Kingdom & Home Based

Bromley, United Kingdom & Home Based

• Negotiate commercial terms, overrides/ incentives and day-to-day account management of affiliate networks, publishers as well as on and offline UK travel trade retailers and consortia, reporting to the Sales and Marketing Directors.• Maintained tactical activity with accounts, ensuring regular contact and correspondence.• Adhered to the Key Performance Indicators for each of the Group’s websites.• Liaised with Product Managers and Digital Marketing team on SEO performance and planning, as well as on PPC activity, budget and policies.• Identified complementary third party ancillary products and services to integrate into our booking paths and websites to generate extra revenue.• Ensured that our content and images held in our CMS are up to date, fresh and visible by working with the Database, Management Information and Media teams.ACHIEVEMENTS• Set up several affiliate distribution channels with various networks, resulting in great brand exposure and increased revenue. Over 35% of all online sales achieved were made through affiliate channels introduced by me.• Established commercial terms and distribution of component stock through various price comparison sites including Travelsupermarket.com, Kayak.com, Skyscanner.net securing substantial extra traffic and sales.• Eradicated leakage points and dropouts in the booking paths and throughout the whole customer user experience in liaison with Group IT yielding an 8% increase in conversions.• Utilised our relationship with existing retail partners and third party suppliers to give them access to our stock by way of white labels and through the integration of our content to their own sites via XML.

Greece, Spain, Finland, Turkey, Bulgaria

Cyprus

Bulgaria, Cyprus

Bulgaria

Bulgaria

Liverpool, United Kingdom