Experienced marketing professional skilled in Digital Marketing and Strategy, Traditional and Digital Media Integrated Marketing, Programmatic Media, and Sales. Guide and develop strategic solutions for brands across several verticals, including Retail, Telecommunications, Home Appliances, Transportation, CPG and Financial Services. Solutions include building brand awareness, increasing conversions, driving familiarity, and connecting brands to their consumer or commercial audience - all while encompassing the different components of the media mix.
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Senior Manager, Media Planning & StrategyCvs Media Exchange (Cmx) Apr 2024 - PresentWoonsocket, Rhode Island, Us -
Senior Manager, Media Strategy And PlanningWalgreens Feb 2021 - Jan 2024Deerfield, Il, UsRetail Media lead with focus on strategic planning, campaign management and brand building to align media and marketing to broader business objectives and goals. Initiatives ranged from front of store, audience strategy development, CRM and cross-functional collaboration across agencies partners, peers and senior leadership. -
Media ManagerAbbvie Jan 2019 - Feb 2021North Chicago, Illinois, UsManaged and stewarded media for Oncology, Pediatric, and Dermatology brands covering strategy and consultation of digital and traditional media.Led agency partners and guided Brand Marketing teams with development of media plans that tied to their aligned business goals and objectives, serving as the media expert.Developed relationships with cross-agency partners, including establishing a process for Programmatic Media oversight and evaluation. -
Vp, Digital Advertising ManagerMb Financial Bank Jan 2018 - Dec 2018Chicago, Il, UsLed all digital advertising, development of internal planning structure, strategy, and buying process across the company and filtering all digital needs, questions, and strategies.Implemented strategy and managed tactics for 14 lines of business including programmatic, display, sponsorships, mobile, social and search marketing with various targets, objectives, and KPIs. -
Associate Media DirectorCramer-Krasselt Jul 2017 - Dec 2017Chicago, Il, UsAccounts: BIC Men's Razors, BIC Women's Razors, BIC Stationery, Vitamix, and Brightline -
Media SupervisorCramer-Krasselt Jul 2015 - Jul 2017Chicago, Il, UsAccounts: Vitamix, Grainger, Brightline
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Senior Media PlannerCramer-Krasselt Nov 2014 - Jul 2015Chicago, Il, Us
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Media PlannerDigitas Jul 2013 - Oct 2014Boston, Massachusetts, Us -
Associate Media PlannerDigitas Feb 2012 - Jul 2013Boston, Massachusetts, Us
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Account ExecutiveHall & Partners Jun 2010 - Feb 2012London, GbAnalyze and interpret market research for mainstream brands in retail, hotels, and service organizations. Day-to-day activities include creating reports for clients on a weekly, monthly, and quarterly basis as well as keeping close contact with client contacts as well as their vendors.
Peter Debnar Education Details
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University Of Illinois Urbana-ChampaignAdvertising
Frequently Asked Questions about Peter Debnar
What company does Peter Debnar work for?
Peter Debnar works for Cvs Media Exchange (Cmx)
What is Peter Debnar's role at the current company?
Peter Debnar's current role is Media Strategist & Planner.
What schools did Peter Debnar attend?
Peter Debnar attended University Of Illinois Urbana-Champaign.
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