Peter De Coo Email & Phone Number

Amsterdam, Nh, Nl

Brussel En Omgeving

Brussels Area, Belgium

Responsible for managing a wide range of products sold by a network of 31 National Marketing and Sales Companies and 3000 retailers in more than 50 countries with the aim to improve customer retention and maximizing sales and profits.Tasks and responsibilities, e.g.: • Develop ideas, products and services to retain customers• Create business cases for new product lines or extensions to existing product lines• Continuously improve the execution of marketing programs• Support the European markets with marketing campaigns to retain and conquer customers

Responsible for Product Life Cycle Management of the Parts and Accessory product range for the brands Toyota and Lexus.Tasks and responsibilities, e.g.: • Restructured productmanagement to improve efficiency and increase focus on sales.• Develop pricing strategies to optimise margins and maximise turnover• Develop and implement business plans, productplans and market analysis• Responsible for procurement and agreements with key suppliers

Responsible for managing the Market Intelligence and Product Management department. Tasks and responsibilities, e.g.: • Setting up a new department in which Market Intelligence, CRM and Product Management are fully integrated• Leading a team of 4 marketing professionals• Responsible for the flawless execution of Marketing activities necessary to meet the sales targets • Introduced new guidelines for preparing business plans in a more efficient manner• Developed, implemented and prepared new sales and order forecasts

Responsible for developing After Sales service and marketing programs in order to increase customer loyalty and parts turnover. Tasks and responsibilities, e.g.: • Developed and implemented new reporting tools (dashboard) for better insights in the after sales performance of the dealer network• Developed and introduced several new marketing programs and campaigns to increase customer loyalty• Coordinated the development and introductions of a new customer portal (www.mijnkia.nl) to use as a platform for one to one marketing• Support dealer network in order to maximize the impact of newly introduced services and programs

Responsible for development and coordination of product marketing activities concerning the product groups Parts, Accessories and Services for the brands Chrysler, Jeep and Dodge.Tasks and responsibilities, e.g.: • Develop new strategies to increase parts and accessory turnover• Develop sales targets for dealer network• Prepare After Sales business plans and budgets• Perform Pricing analysis and competitor analysis

Responsible for monitoring the quality of purchasing and invoicing processes of cars, motorbikes, parts and accessories. Tasks and responsibilities, e.g.: • Provide for monthly, quarterly and yearly reports concerning: - Inventory of cars, motorbikes, parts and accessories - Margins, cost prices, dealer prices and MSRP• Ensure the quality of daily purchase and invoice procedures• Participate in multidisciplinary project teams to enhance the quality of different processes

Msc, Economics

Subjects, e.g: Management Accounting, Financial Accounting, Corporate Finance, Strategic Marketing Management I and II, European Marketing.

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