Peter De Feijter Email & Phone Number

• Identified priority customer segments for $30B financial institution to enhance client’s targeted credit card product offer through a needs-based segmentation study on core financial products and money management.
• Designed pricing model and market simulator to form new remittance strategy for online financial service provider through advanced choice-based (conjoint) study including all relevant market players.

San Mateo, CA

• Led $1.5M project with a team of 5 people across 3 different time zones for a $50B technology company, measuring business app key performance indicators in 3 project waves over 12 months. Identified actionable growth.
• Designed growth and pricing strategy for $20B technology company’s entertainment hardware product portfolio through developing a customized choice-based conjoint study for client’s addressable market in 2 countries.
• Launched product strategy study to identify priority segments for $30B financial institution through a needs-based segmentation on core financial products and money management behaviors, following a new premium.
• Developed growth strategy to improve brand awareness for $200M financial processing company through bi-annual tracking studies on awareness KPIs. Growth strategy recommendations led to tripling of brand awareness among.
• Mentored and managed 2 team members through bi-annual goal setting, tracking personal development and providing training, leading to increasing learning curves.

San Mateo, CA, USA

Utrecht Area, Netherlands

• With team of 5, conducted 40+ interviews of founders of 60 startups uncovering issues in rapidly changing UK subsidy system; led interviewee recruitment for $50K 6-country research project to provide policy insights to.
• Optimized innovation processes in identifying global problems in healthcare, transportation, and macroeconomic fields by conducting 500+ interviews; performed cold outreach to schedule interviews leading to.
• Transformed qualitative interview data into entrepreneurship policy insights; presented report to European Commission leading to significant governmental policy changes and 15% increase in startup growth in European.

Valencia, Spain

• For incubator with 20 start-ups collected high-quality data through interviews with Spanish, German, and UK business accelerators and incubators for research purposes.
• Developed start-up framework use in an international research across market economies in collaboration with entrepreneurs, researchers and incubator managers in Spain, Germany and the UK

Utrecht Area, Netherlands

• For $100K innovation consultancy company, advised $5M fund provider on commercializing radical scientific invention through advisory market report, go-to-market strategy, and innovation workshop – presentation led to.
• Developed 4 award winning business plans with <$50K in prizes for participants of annual innovation event organized by largest medical center in Netherlands (UMC) for 2 consecutive years. Prepared pitches for 1.5K.
• Managed 2 project teams to deliver $5K innovation projects from conceptualization to implementation to restructure $1B financial technology company’s product and idea development structure.

Valencia, Spain

• Co-founded non-profit startup school for Spanish graduates via renovating old car garage into start-up workspace.
• Guided 20 participants through 5-week social startup school while teaching them entrepreneurial skills; resulted in 2 successful startups still operating in Valencia area.
• Pitched to and marketed Delitelabs concept to ~10 local stakeholders and potential participants to establish resources and social connections in 2nd largest entrepreneurship hub in Spain, leading to 2 successful.

Utrecht Area, Netherlands

• A full-time board position with intensive teamwork in organizing more than 100 activities for 400 innovation management students
• Managed projects with board members with responsibilities for organizing study related and non-study related events.

Master Of Science (Msc), Innovation Science

Selected presenter of my master thesis on “The Influence of National Institutions on Venture Creation” at the Society for the Advancement.

Climate Kic Master Label (45 Ects), Sustainable Entrepreneurship And Environmental Change Management

• Lectures and training on technology & innovation related topics in battling global climate change with entrepreneurial spirit • Five.

Bachelor Of Science (Bsc), Science And Innovation Management

2012-2013: Full-time board member of Study Association Helix