I could summarize my Carreer Aspiration as follows : EXPERT IN COMMUNICATION CREATING ADDED VALUE BETWEEN A COMPANY/ORGANIZATION AND PEOPLE/CONSUMERS.And my Career Objectve : My expertise aims at converting a company strategy into an external and internal communication action-platform. Organizing, coordinating and realizing this within a healthy company/organization with a real brand vision creating added value for people and society, drives my motivation and engagement, towards the company/organization as well as her main stakeholders. My current experience, after working a number of years in advertising agencies and 10 years of working for Mobistar (telco company) :Building Brands : to steer the brand communication at different levels : brand DNA, brand identity, image and product communication, through-the-line consistency. Advertising : End-to-end responsibility of all advertising campaigns (brand, corporate, residential, business) from concept to realization. Leading the production of TV and radio spots, photography and printing. Managing the concept implementation and brand identity, project management (planning, budgets, coordination, ...).Media experience : Media strategy, synergy between media and creation, stimulating new media use and new media-creative ideas.Centralizing media planning and –buying. Centralizing yearly media-negotiations.Newest developments : introducing innovations (360°, touch-point strategy, media-creativity). Experienced in managing the overall integrated communication plans.