Peter De Leon Email & Phone Number

Basking Ridge, NJ, US

• Developing & executing creative strategies for two brand handles - @InsideVerizon & @VerizonNews – across five platforms
• Leading team of frontline employees to create unique, engaging content supporting VCG priorities & launches
• Collaborating with Verizon social teams to build V Team culture series showcasing employee stories & accomplishments
• Identifying social trends relevant to V Teamer experiences, producing content reaching 407% above avg video views
• Helped grow channels to an average of 287.1k views & 13.4k engagements per month across all social media platforms
• Developed social strategy for in-house tech talk show that consistently exceeds 50k views per post

Hillside, New Jersey, US

• Developing social strategy focused on follower acquisition & engagement leading to an average growth of 150k followers & 2.5M engagements annually
• Executing weekly social campaigns highlighting community content resulting in brand loyalty & recognition
• Coordinating with influencers in relevant communities to promote convention exclusive products, increasing demand & sell-through of product
• Building out social media calendar to better track weekly postings & weekly/monthly/yearly metrics

Secaucus, NJ, US

• Develop content strategy for various social media platforms
• Work within monhtly marketing budget to launch social media and AdWords campaigns
• Launch Facebook and Twitter promotions to drive consumers to company website, successfully establishing social media as top source of all website traffc (38% from 2%)
• Execute targeted ad campaigns for tasting events, effectively driving customers to event locations
• Create and analyze reports from Google Analytics, Facebook Insights, Sprout Social, etc., to measure KPI and identify potential demographics
• Create compelling content with viral potential for Facebook, Twitter and Instagram

• Execute social media campaigns with influencers, leveraging their following to drive brand awareness, engagement and traffic to company social media pages, effectively increasing following by 50,000+ across FB, IG.
• Shaping brand’s online voice through engagement with community & gaming related social handles
• Organizing activations for in-person events(conventions) including game demos and meet & greets, garnering attention from CNN Money
• Partnering with retail companies in the gaming space for a collaborated giveaway, resulting in 60k unique users added to TriForce’s mailing list

-Organizing footage based on content-Color correcting individual footage-Sound editing music and audio footage-Editing 3-5 minute trailers and music videos-Editing 30 minutes movies

Grapevine, Texas, US

• Working towards weekly sales goals, both individual and store
• Training employees on sales techniques and educated customers on products
• Planning events for “Midnight Releases” offsite
• Executing store’s marketing layout based on floor plan and schedule provided by Gamestop

-Teaching students process of film making from pre- to post-production-Creating storyboard for 30sec to 1 minute commercials-Composing shots and lighting-Editing in Adobe Premiere and After Effects