Peter De Leon Email & Phone Number

Basking Ridge, Nj, Us

• Developing & executing creative strategies for two brand handles - @InsideVerizon & @VerizonNews – across five platforms• Leading team of frontline employees to create unique, engaging content supporting VCG priorities & launches• Collaborating with Verizon social teams to build V Team culture series showcasing employee stories & accomplishments• Identifying social trends relevant to V Teamer experiences, producing content reaching 407% above avg video views • Helped grow channels to an average of 287.1k views & 13.4k engagements per month across all social media platforms• Developed social strategy for in-house tech talk show that consistently exceeds 50k views per post• Spearheaded expansion into TikTok, focusing on ‘top features’ & ‘how-to’ videos leading to over 1.5M views in one year, over 3M across all platforms

Hillside, New Jersey, Us

• Developing social strategy focused on follower acquisition & engagement leading to an average growth of 150k followers & 2.5M engagements annually• Executing weekly social campaigns highlighting community content resulting in brand loyalty & recognition• Coordinating with influencers in relevant communities to promote convention exclusive products, increasing demand & sell-through of product • Building out social media calendar to better track weekly postings & weekly/monthly/yearly metrics

Secaucus, Nj, Us

• Develop content strategy for various social media platforms• Work within monhtly marketing budget to launch social media and AdWords campaigns• Launch Facebook and Twitter promotions to drive consumers to company website, successfully establishing social media as top source of all website traffc (38% from 2%)• Execute targeted ad campaigns for tasting events, effectively driving customers to event locations• Create and analyze reports from Google Analytics, Facebook Insights, Sprout Social, etc., to measure KPI and identify potential demographics• Create compelling content with viral potential for Facebook, Twitter and Instagram• Assist with multiple 3rd party campaigns to ensure campaigns are focused and relevant to company's message

• Execute social media campaigns with influencers, leveraging their following to drive brand awareness, engagement and traffic to company social media pages, effectively increasing following by 50,000+ across FB, IG, Twitter and YouTube• Shaping brand’s online voice through engagement with community & gaming related social handles• Organizing activations for in-person events(conventions) including game demos and meet & greets, garnering attention from CNN Money• Partnering with retail companies in the gaming space for a collaborated giveaway, resulting in 60k unique users added to TriForce’s mailing list

-Organizing footage based on content-Color correcting individual footage-Sound editing music and audio footage-Editing 3-5 minute trailers and music videos-Editing 30 minutes movies

Grapevine, Texas, Us

• Working towards weekly sales goals, both individual and store• Training employees on sales techniques and educated customers on products• Planning events for “Midnight Releases” offsite• Executing store’s marketing layout based on floor plan and schedule provided by Gamestop

-Teaching students process of film making from pre- to post-production-Creating storyboard for 30sec to 1 minute commercials-Composing shots and lighting-Editing in Adobe Premiere and After Effects