Peter Demaris Email and Phone Number
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I'm a strategic consumer digital executive with a career built around engaging consumers, delivering trailblazing products, opening up new revenue streams and driving notable growth -- most recently, on behalf of America's preeminent health insurance / healthcare services provider, UnitedHealthGroup with deep focus on Digital for Medicare, Medicaid and Government Exchange members. A passionate innovator with deep digital, experience and marketing expertise, I have extensive background in building successful direct-to-consumer (DTC) businesses, including my work in building UHC.com, the company's flagship digital property.Inclusive, collaborative and relentlessly focused on the power of team, I consistently strive to get people excited about possibility then provide them the tools and motivation they need to deliver their absolute best work.Specialties: digital leadership, emerging AI solutions, consumer marketing, digital strategy, DTC acquisition, product management, digital/mobile/social strategic management, capital management, intake and prioritization, consumer experience, loyalty and retention, email/CRM, talent development, P&L management and board leadership.I welcome you to connect (and am particularly interested in board opportunities). Email: pdemaris@gmail.com.
Unitedhealth Group
View- Website:
- unitedhealthgroup.com
- Employees:
- 100135
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Senior Vice President And Gm Digital Strategy For Uhc.ComUnitedhealth GroupMinneapolis, Mn, Us
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Board Of AdvisorsSurveyor Health Aug 2024 - PresentFoster City, Ca, UsResponsible for advising on Marketing, Branding, Digital, Product and Growth activities. Goal is to increase distribution of the Surveyor AI product to Hospital Networks, Clinics and Payors to help reduce hospital readmissions and curb costs by 19.3%. https://www.surveyorhealth.com/studies.html -
Senior Vice President / Gm Digital Strategy For Uhc.ComUnitedhealth Group Jan 2021 - PresentUsLeading the shift to a single digital “front door” for all UHC constituents. Consolidating DTC shopping experiences, Member entry points, Provider entry points, Employer prospecting and service, Agent/Broker entry points and service. Have grown annual traffic from 20M to 70M in 2 years. Driving alignment through a cross enterprise, highly strategic and political initiative has moved many of our LOBs to shift their business to UHC.com due to the increase in organic traffic, conversion performance and cross selling opportunities. Leads the following disciplines: Product, Engineering, UX, Content, SEO and Optimization and Personalization. Currently driving AI solutions and implementing personalization strategy to improve overall customer satisfaction and conversion.
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Senior Vice President Of Digital Strategy (Uhc)Unitedhealth Group 2012 - Jan 2021UsReporting to the Chief Marketing and Experience Officer, lead digital strategy for Medicare / Medicaid Member Experience and Provider and Clinical Engagement. Also, direct UX, web design, SEO, SEM, lead generation and digital brand efforts for UHC.com. Manage a team of 50 (five direct) whose aim is to drive members to appropriate providers and engage them in health-related activities – with the ultimate goal of reducing cost of care while improving health outcomes. 🗹 Drove an incremental $100M in Medicare business for 2019. 🗹 Redesigned and re-platformed a complete overhaul of the digital ecosystem, moving UHC further along in becoming a consumer-centric organization while cutting customer service costs. 🗹 Earned buy-in of UHC’s top stakeholders to adopt Virtual Care across the network (which includes telehealth, symptom checkers, risk assessments and linkage to in-home devices).
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Vice President Of Marketing & Digital ProductUnitedhealth Group Aug 2008 - 2012UsBrought in to transform the ecommerce / user web experience for UHC’s Medicare business – with specific focus on customer acquisition and retention. Built then led a team of 70 that took UHC's Medicare / Retirement business online. Managed a $50M digital marketing budget. 🗹 Transformed a static website into a powerful business acquisition machine, generating 10%+ of UHC’s total Medicare plan sales while cutting customer acquisition costs by $15M annually. 🗹 Led team in building a best-in-class member experience that included interactive self-service tools, health & wellness-focused content and gamification strategies.
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Vp & Gm Consumer & Internet Marketing (Entertainment Publications)Iac 2005 - 2008New York, Ny, UsPromoted to drive the profitable growth of company’s $100M flagship product, The Entertainment Book and Entertainment.com, reporting to the CMO. Held full P&L responsibility for online DTC channel encompassing $32M budget. Managed 13 direct reports. Report to CMO. 🗹 Transformed an underutilized website into a vibrant online community with 3M+ active members and $40M in revenue. Concurrently, grew DTC channel revenue from $20K to $25M in six years. 🗹 Designed a customer loyalty product that drove $10M in sales in 2007. -
Director Of Internet Marketing (Entertainment Publications)Iac 2002 - 2005New York, Ny, UsPlayed an instrumental role in the profitable 2002 sale of Entertainment to media & internet conglomerate IAC. Drove growth initiatives in digital that positioned the company as an attractive investment. 🗹 Earned the Entertainment Award of Excellence in 2002 and 2004 for contributions in catapulting the company's growth via digital initiatives. (Selected from a pool of 800 employees.)
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Internet Marketing ManagerEntertainment Promotions 1999 - 2001Troy, Mi, UsInitially brought in to direct marketing efforts for this industry leader in consumer savings and merchant promotions. Entertainment was acquired by IAC in 2002. -
Director Of MarketingAmerican Dental Technologies 1998 - 1999Developed the company's first website, initiated a lead generation process and created a successful trade advertising campaign that was adopted companywide. Managed six direct reports.
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Business Solutions ManagerHamilton Group Services 1995 - 1998Gained early adopter expertise in web development, digital marketing and online advertising.
Peter Demaris Skills
Peter Demaris Education Details
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Carnegie Mellon University - Tepper School Of BusinessArtificial Intelligence -
The Wharton SchoolLeadership
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Albion CollegeMinor In Communications
Frequently Asked Questions about Peter Demaris
What company does Peter Demaris work for?
Peter Demaris works for Unitedhealth Group
What is Peter Demaris's role at the current company?
Peter Demaris's current role is Senior Vice President and GM Digital Strategy for UHC.com.
What is Peter Demaris's email address?
Peter Demaris's email address is pd****@****ent.com
What is Peter Demaris's direct phone number?
Peter Demaris's direct phone number is +124840*****
What schools did Peter Demaris attend?
Peter Demaris attended Carnegie Mellon University - Tepper School Of Business, The Wharton School, Albion College.
What skills is Peter Demaris known for?
Peter Demaris has skills like Online Marketing, E Commerce, Strategy, Sem, Marketing, Online Advertising, Product Management, Digital Marketing, Marketing Strategy, Management, Social Media, Leadership.
Who are Peter Demaris's colleagues?
Peter Demaris's colleagues are Ashley Marshall, Ariel Jordan, Lisa Miller, Prem Kumari Prem Kumari, Marilyn Zacks, Elizabeth Buffolino, Debbie Leong.
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