Lead Monetization, Marketing Automation, Marketing Analytics.

Erie Apparel creates locally focused t-shirt and apparel designs, highlighting everything that is great about the Tri-State area. Visit www.erieapparel.co for more information.

Game day marketing, promotions, and event logistics to carry out a Cleveland Browns home game and special events at the Cleveland Browns Stadium. Tasks center around carrying out event execution and logistics for groups such as: bands, national anthem singers, color guards, special guests, giveaway groups, collection groups and others. Some times I even get to shovel snow off the field.

Helped with the execution of the 2005 Cleveland Browns training camp in Berea, OH. Day to Day logistics, setup, cleanup, and execution of a variety of promotions and assignments.

-Responsible for all marketing-led, inbound and outbound business development strategies, processes and execution generating early stage pipeline opportunities across industries including healthcare, education and foodservice. - Managed and trained business development external and internal team member resources including project managers, business development representatives. Partnered with Inside Sales Director for internal Sales Qualified Lead (SQL) escalation routing.- Facilitated sales pipeline reviews with campaign managers and sales stakeholders to highlight opportunities, identify gaps and refine processes.-Coordinated customer service experiences with cross-functional departments including National Account Sales, Local Sales, Customer Service, Public Relations and Product Management to aid inbound lead management.- Identified gaps and led sales technology discovery, evaluations and budgetary guidance for software such as Calendly, Outreach and others. Acted as Administrator for Calendly to enhance the customer experience of scheduled meetings.- Developed and implemented all inbound and outbound cadences including tactics, channels, timing and resourcing through CRM network (Salesforce, Marketo, HighSpot, Kickfire, Calendly, and DOMO).- Developed sales-prospecting emails, averaging well over industry open rates. - Explored and implemented AI into email development process to expedite campaign creation process in alignment with Legal, Regulatory departments.

- Marketing Automation team lead focused on end-user campaign management, lead management and integrations of technologies including Salesforce, Marketo and additional tools within their app ecosystems.- Administering Marketo campaigns to generate awareness, consideration and leads through email, paid media and other digital channels.- Facilitate customer journey development for vertical market resources to aid in developing optimal end-user experiences, architected within the GOJO Martech ecosystem. - Team lead to drive marketing resource management and project management solutions to help manage cross-functional, collaborative sales and marketing campaigns. - Developing data management best practices, processes and tools that incorporates 1st and 3rd party data sets for acquisition and penetration marketing initiatives within our CRM network.

Digital project manager overseeing marketing communication plans for a variety of business teams. I work closely with various internal and external stakeholders to administer demand generation campaigns, primarily focused on product awareness, trial and purchase . Over the last 2 years I have directed digital, end-user promotions for multiple business team to drive new product trial and aid in CRM marketing efforts. While managing multiple third-party agencies, I also have background in adminstering campaigns within digital platforms that include Marketo, Google Analytics, Google Adwords, Facebook Ad Manager, LinkedIN Ad Manager and more.

- Social Media Strategic Framework Development- Marketing Automation campaign development and management- Digital media analytics, insights and optimizations for B2B and consumer campaigns- Social Media Listening, Advertising and Engagement pilots leader

Mobile lead at GOJO, focused on enhancing sales force effectiveness through the implementation of mobile devices and applications.

Integrated Media planning and buying for a variety of B2B and consumer clients. I have been spending a lot of time researching technologies to find what works and what's just hype, and giving clients a digital road map to follow. Pay Per Click Marketing - Google Adwords/Yahoo!/Bing (Microsoft)Display Banner Advertising - Ad Networks, RON, ROS, Contextual/Behavioral TargetEmail Marketing - Enewsletter sponsorships, custom eBlasts, sponsored email sends Web Site/Micro site Analytics and Key Site MetricsPre/Post Digital Campaign Research Studies to determine Purchase Intent, Brand Preference, Brand Awareness, Ad Effectiveness ad effectiveness studies into banner campaigns Social Media Marketing - Target audience research and development, social media campaign development. Promotion, News, sampling initiatives using blogs, Twitter, Facebook, and all social networking sites.

Social media marketing, developing genuine conversations for companies and brands in both the B2B and B2C space.

Team Lead for Cleveland market, overseeing all events and promotions in the Cleveland/Akron area for Summer and Holiday promotions schedule. Also helped work large scale events in Washington, DC market.

2005-06 Cleveland Cavaliers Crew Manager (30-50 people per game), Staffing Promotions, event execution, staff training, overseeing promotions in other cities including hiring, training, and executing.

Helped execute various running races in the greater Cleveland area through promotion, sponsorships, volunteers, logistics, and event execution. Helped with first ever Hermes Cleveland 10 Miler, and helped gather sponsors for Cleveland Corporate Challenge.