Peter Griffith Email & Phone Number

London, Gb

London, United Kingdom

The key purpose is to ensure that the business has the best available insights of the customers. Responsible for overseeing the data/business intelligence infrastructure within the customer team and as a representative of the REED group into the individual operating companies (including Reed Online, Reed Specialist Recruitment, Reed Talent Solutions, Reed Screening and Reed in Partnership).- Established and maintains the business intelligence function of the team, including reporting from across the group of companies to inform on customer performance using a range of metrics, including NPS. Reporting includes a group balanced scorecard, group commercial reporting dashboards, group website dashboards and market reports.- Leads the data agenda for the group customer team, collaborating with stakeholders across the group to keep informed and propose approaches to data work. As part of this process planned, managed and delivered data audits.- Develops opportunities in data to inform the group, leading to the establishment of weekly market report and monthly job index.- Member of the launch team for reed.com, responsible for the ongoing technical aspect of the site including analytics and reporting.- Part of the team that launched keepbritainworking.com, an initiative in response to the COVID-19 pandemic with the goal to preserve jobs and protect livelihoods. Responsible for the technical maintenance and analytics of the site.- Supporting data initiatives in the group, working across teams and operating companies. Examples include understanding the link between bonus reward schemes and customer experience and establishing NPS baselines.

Working with organisations, from start-ups to established businesses, discovering insights within data to improve business and audience understanding, promote services or provide a robust base of data-driven business intelligence.Examples of work:- Working with The Hook Group, a social media publisher, to create a central audience proposition and data strategy to help the business articulate their offering to market and determine the performance of campaigns, formats and channels. - Working with a startup (bound by NDA) to provide business case research including market-sizing, forecasting, market intelligence and audience insight - the ‘right to play’ rationale to enable the new business to secure funding.

London, United Kingdom

My main objective was to set the vision and strategy for the Research, Insight & Planning function of Northern & Shell (N&S) and to lead the team in continuing our success in providing robust, data-driven insights. Reporting to the CRO, I ensured that everything we did as a team was commercially focused and effective in driving revenue through performance tracking. I was responsible for positioning N&S and the audience to positively change audience and brand perceptions by creating a coherent and compelling audience story – the ‘take-to-market’ proposition.Main duties:- Set, executed and led the Research, Insight & Planning strategy for N&S in support of commercial activities.- Champion the use of insight in the organisation and best practice with regards to data use, reporting and delivery.- Effective team management, split into research, insight and planning functions, provided direction and maintained momentum in a fast-moving environment whilst also advancing the team through structured training and development.- Developed reporting frameworks and advanced data gathering and analysis programs including audience insight studies, category research, brand trackers and campaign effectiveness evaluations, using coding, statistical modelling and data visualisation.- Developed and managed the take-to-market (TTM) proposition for N&S, overseeing the creation of sales materials (including a suite of multimedia collateral: presentations, documents, animations) and acting as gatekeeper ensuring brand alignment and consistency.- Responsible for departmental budget including supplier relationships, contracting and conducting data audits across the business.- Maximised commercial opportunities through business intelligence and strategic planning, identifying key target clients, strengthening existing relationships and building new revenue streams. Worked with the N&S creative solutions team (Brew) on high-value pitches.

- Oversaw the take to market (TTM) process, with responsibility for the creation of externally facing sales materials.- Data analysis using python, SQL and advanced Excel, to find trends and discover insights.- Raised awareness and consideration of N&S in the market through a constant supply of sales materials (e.g. brand and audience insight presentations, case studies) and being the ‘external face’ of the N&S Research, Insight & Planning team. Attended 150+ clients meetings with 250+ media buyers, comms teams, planners and direct clients across 50+ agencies in a 15-month period.- Co-ordinated and delivered 16 category-focused projects (verticals) based on analysis of planning cycles (categories covered included motors, entertainment, finance, health, grocery and travel, amongst others in a 12-month period).- Developed close relationships with the Editorial team, holding regular forums to raise audience and product understanding.- Responsible for the accumulation and dissemination of market intelligence throughout the business and to clients.

London, United Kingdom

- Proactive role to lead and support the sales team as they work to delight existing clients and acquire new business. The main focus is commercial also working with the marketing, distribution and editorial teams.- Develop and present key insights positioning the audience and titles of the Trinity Mirror portfolio of print and digital assets using a variety of data sources (in-house panel and syndicated surveys) and commissioned research.- Champion digital audience data collection methodology and digital campaign research/evaluation techniques amongst the team and wide company. Daily use of Adobe Analytics and comScore.- Maintain close relationships with the sales teams to increase their understanding of our audience and the work we are able to produce, presenting regular key insights to the team.- Attend client meetings as a representative of the research team to promote the work we do and lead discussions on campaign evaluation.- Management of campaign evaluations across print and digital, utilising a variety of methodologies and suppliers producing results with integrity.- Attend and contribute to external events, seminars and industry groups to advance understanding of research techniques with a focus on digital and identify elements for adoption within Trinity Mirror. Develop and maintain industry relationships as a representative of Trinity Mirror including the AOP, IAB, NMA, PAMCO and Newsworks.- Work closely with and support the Group Marketing Director and Head of Insight, also working to develop junior members of the team and create close working relationships with other teams and departments.

North, Central And South America

After deciding to move back home to the UK, my partner and I embarked on 9-10 months of travelling. Along the way we took in the sights of Spring in Canada before heading south and working our way through the USA. From there we headed in to Mexico and travelled through Central America before hitting South America. Finally we had the pleasure of travelling around Cuba before landing back in the UK just in time for Christmas.

Melbourne Area, Australia

- Promoted to run the business alongside my colleague and newly promoted CEO, managing the day-to-day running of the business, budgets and sales targets while also managing several key direct accounts and agency relationships.- Managed the B2B marketing and coordinated sales and marketing efforts of the whole business.- Managed the development of alternative offerings to grow profits and differentiation from marketplace, e.g. ambient media including street stenciling, product activations. Also developed digital offerings working with sister design and digital agency Utility Creative, to develop a new digital media, app and near-field communication (NFC) connection platform, a first in our field for Australia. - Developed and implemented staff training and mentoring programs through a pre- and post- analysis using survey tools and close staff liaison leading to an improvement in skill sets for staff.

- After gaining several years experience as account manager I was promoted and rose to manage the whole of the South and Western Australian business along with major Victorian state accounts, both direct and agency, being responsible for expanding these markets and generating new business that required analysis of prospective targets, B2B liaison and presentations. - As part of my role in managing accounts I coordinated focus groups, developed campaign strategy, managed the creative development process and met media needs.- Experience in managing pre- and post- evaluation of advertising campaigns and focus testing of campaign strategy and creative with the production of detailed reports and recommendations.- Highlights included the introduction of advanced campaign planning techniques using GIS (geographical information systems) to enhance the offering to clients and increase targeting and effectiveness of campaigns to promote repeat business.

- Managed a range of Victorian State accounts that included a mix of public health and commercial clients.- Responded to client briefs in a timely and accurate fashion and presented proposals to clients to win new business and positively maintain existing client relationships.

- Created opportunities for the Sales Team from advertising market analysis.- Contributed to proposals with market research and analysis.- Managed CRM database, coordinating B2B marketing efforts with the design team and colleagues.

Melbourne Area, Australia

• Responsible for reading, analysing and coding survey responses, liaising with the data gathering and analysis team to coordinate projects and timelines.• Experience of handling very large data sets needing a keen eye for detail.

• Responsible for managing the analysis, grading, pricing and recording of new acquisitions (advertising billboards) and delivery of this information to sales team during weekly sales meetings.• Managed and trained junior audience analyst to perform key roles, supporting the sales team.• Held positions on committees representing the company, including the Development Committee of industry audience measurement system POSTAR (now named Route).• Rose to position of super-user, managing and maintaining the GIS software suite and bespoke set of company databases. As such was the point of contact for staff on best use and practices.

• Founding member of the audience analysis team, assisting clients in developing targeted campaigns.• Provided sales team with coherent and effective arguments to aid sales pitches resulting in several key wins for the business, including the acquisition of a key account from a main competitor.• Contributed to and supported the output of the marketing team.

First point of contact for incoming enquiries from pension fund holders and follow-up requests and concerns. Handle legal documentation relating to pension funds such as power of attorneys.

During a working holiday to Australia I performed duties as an assistant to a tax accountant that included completing tax returns liaising with the Australian Tax Office and general office duties.

For one year after graduating I secured the role of European Imports Manager, operating in the European gateway managing and coordinating the re-delivery of all parcels with delivery issues. I developed skills which enabled me to manage a high volume and turnover of parcels on an in-house database system.

Mini Mba, Marketing, A

Machine Learning With Python, Data Science

Data Science (Python, Sql)

Diploma, Management

Provided core leadership competencies required to be a more effective team leader.

Strategic Planning Principles

Advanced theoretical and practical understanding of the link the planning function plays between marketing objectives, consumer insights.

Bachelor Of Science (Bsc), Biochemistry, 2:1

Activities and Societies: Men's Hockey Club 2ndXISubjects covered include quantitative analysis and statistics, genetics and evolution.

A-Levels, Maths, Biology & Chemistry, A, A, B