Peter Dignan Email & Phone Number

Boston, Massachusetts, Us

Implemented strategies and innovation to improve the customer journey, marketing direction, and user experience across PistonHeads resulting in a 70% increase in engagement with sellers, and a 138% boost in audience conversion.Launched new products and features across PistonHeads including a New Car Lead Generation system for OEMs to reach their target audience, and PistonHeads Auctions as a way for buyers and sellers to get a fair market value for their car.Head up multiple teams as senior director, including:- PistonHeads Editorial team who have continually grown traffic 25% YoY- PistonHeads Partnership team who have grown revenue 5 fold- PistonHeads Marketing team who have boosted audience conversion by 138%- PistonHeads Engineering team who have built the fastest motoring website in the UK (according to Google PageSpeed Insights), with 5x 9s of availability

Boston, Massachusetts, Us

Grew partnership revenue across both CarGurus and PistonHeads by 94% YoY making it a significant revenue line for the UK business by implementing strategic partnerships to help the consumer during the car buying process.

Boston, Massachusetts, Us

Rebuilt the Engineering team from the ground up as part of CarGurus' acquisition of PistonHeads, alongside separating PistonHeads infrastructure, data, and reporting tech stack from the company's previous owners and integrating it into CarGurus infrastructure.This included reducing the security footprint of the PistonHeads site, architecting the whole platform to SaaS solutions using MongoDB and Vercel, implementing the well-architectured framework within AWS, and implementing data reporting maturity utilizing New Relic, Snowflake, and Looker.This resulted in a reduction in operating costs of the tech stack of PH by 30%, and full visibility of key metrics across the organization resulting in data-led decisions increasing consumer engagement.

Boston, Massachusetts, Us

Worked as a consultant on M&A opportunities

London, England, Gb

As the Delivery Director, Pete Dignan was responsible for leading, operating and enhancing the delivery operating model for Collinson. He effectively ensured that all aspects of resource, costs, time and risk control were transparently in place at all times. Furthermore, he set the delivery team's strategy in alignment with Collinson's strategic objectives, and successfully coached, developed and built a top-performing delivery team.

London, England, Gb

As Head of Architecture, Pete was the architectural lead on bids, winning over $50 million of business, conducted the analysis and design of China's implementation, aligned the architectural strategy with Collinson's strategic objectives, transitioned the architectural design to third-party integrations, and established technology governance and principles. Additionally, he worked with major credit card companies to implement instant reward services, influencing their architecture and designs through API best practices.

Twickenham, London, Gb

● In charge of technical architecture strategy for whole of Haymarket Media Group● Promoted architecture function across business● Introduced architecture principles, consistent artifacts and steering group● Developed strategy and architecture to implement business wide BI platform. Combining multiple data sources (batched or streamed) into one system of truth for ad hoc or known questions.● Designed a loosely coupled architecture for new content delivery platform, using headless CMS, API, and presentation layers● Audited cross-wide application risk, and put in place strategy to mitigate that risk● Selection and management of 3rd party suppliers● Developed costings and strategy for implementing General Data Protection Regulation (GDPR) compliance company wide● Speaker at Google's Adopt or Die Conference

Twickenham, London, Gb

● Managed and built digital team of up to 15 staff, including Project Management, Quality Assurance, Business Analysts and Development Staff● Control the PistonHeads digital budget of £1.3 million● Delivered classifieds redesign using third party data to augment existing vehicle information● Upgraded forum and homepage to responsive design● Designed Restful API for third party integration of PistonHeads data● Consolidated hosting environment into Amazon Web Services saving 30% from hosting costs● Migrated news front end from legacy system to .Net using APIs while maintaining the existing CMS● Implemented advanced forum search using ElasticSearch. Indexing 39 million posts across 10 million topics, making sure 8 thousand new posts per day are available to search within a second of entry.● Managed offshore development partner EPAM to build a dealer reporting and analytics tool, integrating third party phone, analytics and own data in single page application

Twickenham, London, Gb

● Managed and built 3 scrum teams across motoring division● Implemented Tag Management strategy across Haymarket using universal PageDNA to serve display advertising and analytics in a consistent way● Built universal header and footer for PistonHeads and WhatCar so they could be consumed by third party development teams to keep consistent look.● Migrated legacy news CMS to .Net solution on WhatCar, centralising to common CMS across WhatCar and B2B divisions● Architected proxy solution to support multiple hosting and development of website sections while maintaining single site domain name.

Twickenham, London, Gb

● Designed, built and implemented new PistonHeads classifieds platform using cloud technology principles through Amazon Web Services● Managed third party co-­development with EMC as part of the new classifieds system● Ran 6 month side by side beta launch of new platform, maintaining up to the second consistency of data between legacy platform and new platform● Ensured server architecture was implemented as infrastructure as code● Build up team and product for newly purchased PistonHeads website● Managed architecture strategy as site grew from 60 million page impressions to 250 million over 4 years● Worked with hosting provider to migrate server architecture from physical machines to virtual machines● Designed and built new advert entry system, with integration to payment gateway● Developed news rating system, forum polls, wiki pages and calendar● Worked with Email Service Provider to automate email programme from classifieds data● Audited site for code vulnerabilities, fixing SQL injection issues

London, Gb

● Maintained business solution websites, mail platforms and DNS● Migrated multiple business tool websites for the launch of Virgin Media from ntl:Telewest which involved re branding the look and feel of the business websites to the Virgin Media brand● Moved several in­house systems to be available online including on­call Rota for multiple departments, and maintenance of business mail.

Guildford, Surrey, Gb

● Responsible for the development, implementation, budget and maintenance of all in­-house software, plus direction of the IT Software development strategy for the School.● Maintenance and further development of a comprehensive, web ­enabled student record system integrated with a managed learning system that handles course ware distribution and assignment submission worldwide.

Guildford, Surrey, Gb

● Developing from the ground up one of the world's first distance learning platform incorporating a remote application process, a web­ enabled student record system, distance learning course modules, and fully virtual coursework and dissertation system.

Bsc (Hons) 2:1 Computer Science, It

Education record