Peter Dignan Email and Phone Number
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A well-rounded leader and strategic thinker, I bring a broad range of experience and a successful track record in driving business growth and customer engagement.I currently serve as the Senior Director, PistonHeads managing a diverse team of software engineers, marketers, editorial content producers, and commercial managers. My innovative strategies have led to a 70% increase in seller engagement, a 138% boost in audience conversion, and a 97% growth in partnership revenue.I am passionate about strategies and innovation that help make the car buying, selling, and ownership process less bewildering and easier for people who are looking for premium, performance, or collectible cars. But, also, passionate about improving customer experiences across all industries having worked in FinTech, Travel and Education.I am a great communicator and have spoken at multiple conferences including Google's Adopt or Die, MongoDB Meetup, ElasticSearch breakfast seminar, and Figaro Digital Conference. Most recently running a masterclass at Chief Disruptor Live on "How to delight and retain your customers"
Cargurus
View- Website:
- cargurus.com
- Employees:
- 201
- Company phone:
- 617-354-0068
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Senior Director, PistonheadsCargurus Nov 2020 - PresentBoston, Massachusetts, UsImplemented strategies and innovation to improve the customer journey, marketing direction, and user experience across PistonHeads resulting in a 70% increase in engagement with sellers, and a 138% boost in audience conversion.Launched new products and features across PistonHeads including a New Car Lead Generation system for OEMs to reach their target audience, and PistonHeads Auctions as a way for buyers and sellers to get a fair market value for their car.Head up multiple teams as senior director, including:- PistonHeads Editorial team who have continually grown traffic 25% YoY- PistonHeads Partnership team who have grown revenue 5 fold- PistonHeads Marketing team who have boosted audience conversion by 138%- PistonHeads Engineering team who have built the fastest motoring website in the UK (according to Google PageSpeed Insights), with 5x 9s of availability
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Head Of Uk PartnershipsCargurus Jun 2021 - Feb 2023Boston, Massachusetts, UsGrew partnership revenue across both CarGurus and PistonHeads by 94% YoY making it a significant revenue line for the UK business by implementing strategic partnerships to help the consumer during the car buying process.
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Director, Head Of Engineering (Pistonheads)Cargurus Jan 2019 - Nov 2020Boston, Massachusetts, UsRebuilt the Engineering team from the ground up as part of CarGurus' acquisition of PistonHeads, alongside separating PistonHeads infrastructure, data, and reporting tech stack from the company's previous owners and integrating it into CarGurus infrastructure.This included reducing the security footprint of the PistonHeads site, architecting the whole platform to SaaS solutions using MongoDB and Vercel, implementing the well-architectured framework within AWS, and implementing data reporting maturity utilizing New Relic, Snowflake, and Looker.This resulted in a reduction in operating costs of the tech stack of PH by 30%, and full visibility of key metrics across the organization resulting in data-led decisions increasing consumer engagement.
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ConsultantCargurus Nov 2018 - Jan 2019Boston, Massachusetts, UsWorked as a consultant on M&A opportunities
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Delivery DirectorCollinson Group Apr 2018 - Nov 2018London, England, GbAs the Delivery Director, Pete Dignan was responsible for leading, operating and enhancing the delivery operating model for Collinson. He effectively ensured that all aspects of resource, costs, time and risk control were transparently in place at all times. Furthermore, he set the delivery team's strategy in alignment with Collinson's strategic objectives, and successfully coached, developed and built a top-performing delivery team. -
Head Of ArchitectureCollinson Group Oct 2017 - Nov 2018London, England, GbAs Head of Architecture, Pete was the architectural lead on bids, winning over $50 million of business, conducted the analysis and design of China's implementation, aligned the architectural strategy with Collinson's strategic objectives, transitioned the architectural design to third-party integrations, and established technology governance and principles. Additionally, he worked with major credit card companies to implement instant reward services, influencing their architecture and designs through API best practices.
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Head Of ArchitectureHaymarket Media Group Mar 2016 - Sep 2017Twickenham, London, Gb● In charge of technical architecture strategy for whole of Haymarket Media Group● Promoted architecture function across business● Introduced architecture principles, consistent artifacts and steering group● Developed strategy and architecture to implement business wide BI platform. Combining multiple data sources (batched or streamed) into one system of truth for ad hoc or known questions.● Designed a loosely coupled architecture for new content delivery platform, using headless CMS, API, and presentation layers● Audited cross-wide application risk, and put in place strategy to mitigate that risk● Selection and management of 3rd party suppliers● Developed costings and strategy for implementing General Data Protection Regulation (GDPR) compliance company wide● Speaker at Google's Adopt or Die Conference -
Platform Director - PistonheadsHaymarket Media Group Jul 2014 - Mar 2016Twickenham, London, Gb● Managed and built digital team of up to 15 staff, including Project Management, Quality Assurance, Business Analysts and Development Staff● Control the PistonHeads digital budget of £1.3 million● Delivered classifieds redesign using third party data to augment existing vehicle information● Upgraded forum and homepage to responsive design● Designed Restful API for third party integration of PistonHeads data● Consolidated hosting environment into Amazon Web Services saving 30% from hosting costs● Migrated news front end from legacy system to .Net using APIs while maintaining the existing CMS● Implemented advanced forum search using ElasticSearch. Indexing 39 million posts across 10 million topics, making sure 8 thousand new posts per day are available to search within a second of entry.● Managed offshore development partner EPAM to build a dealer reporting and analytics tool, integrating third party phone, analytics and own data in single page application
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Development Manager - MotoringHaymarket Media Group Oct 2012 - Jul 2014Twickenham, London, Gb● Managed and built 3 scrum teams across motoring division● Implemented Tag Management strategy across Haymarket using universal PageDNA to serve display advertising and analytics in a consistent way● Built universal header and footer for PistonHeads and WhatCar so they could be consumed by third party development teams to keep consistent look.● Migrated legacy news CMS to .Net solution on WhatCar, centralising to common CMS across WhatCar and B2B divisions● Architected proxy solution to support multiple hosting and development of website sections while maintaining single site domain name.
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Development Manager - PistonheadsHaymarket Media Group Apr 2007 - Oct 2012Twickenham, London, Gb● Designed, built and implemented new PistonHeads classifieds platform using cloud technology principles through Amazon Web Services● Managed third party co-development with EMC as part of the new classifieds system● Ran 6 month side by side beta launch of new platform, maintaining up to the second consistency of data between legacy platform and new platform● Ensured server architecture was implemented as infrastructure as code● Build up team and product for newly purchased PistonHeads website● Managed architecture strategy as site grew from 60 million page impressions to 250 million over 4 years● Worked with hosting provider to migrate server architecture from physical machines to virtual machines● Designed and built new advert entry system, with integration to payment gateway● Developed news rating system, forum polls, wiki pages and calendar● Worked with Email Service Provider to automate email programme from classifieds data● Audited site for code vulnerabilities, fixing SQL injection issues
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Internet Operations System EngineerVirgin Jan 2007 - Apr 2007London, Gb● Maintained business solution websites, mail platforms and DNS● Migrated multiple business tool websites for the launch of Virgin Media from ntl:Telewest which involved re branding the look and feel of the business websites to the Virgin Media brand● Moved several inhouse systems to be available online including oncall Rota for multiple departments, and maintenance of business mail. -
It Software Development Manager For School Of ManagementUniversity Of Surrey Jan 2003 - Jan 2007Guildford, Surrey, Gb● Responsible for the development, implementation, budget and maintenance of all in-house software, plus direction of the IT Software development strategy for the School.● Maintenance and further development of a comprehensive, web enabled student record system integrated with a managed learning system that handles course ware distribution and assignment submission worldwide. -
Lead Developer At Surrey European Management SchoolUniversity Of Surrey Dec 2001 - Jan 2003Guildford, Surrey, Gb● Developing from the ground up one of the world's first distance learning platform incorporating a remote application process, a web enabled student record system, distance learning course modules, and fully virtual coursework and dissertation system.
Peter Dignan Skills
Peter Dignan Education Details
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Loughborough UniversityIt -
Lady Lumleys
Frequently Asked Questions about Peter Dignan
What company does Peter Dignan work for?
Peter Dignan works for Cargurus
What is Peter Dignan's role at the current company?
Peter Dignan's current role is Senior Director, PistonHeads.
What is Peter Dignan's email address?
Peter Dignan's email address is pe****@****y.co.uk
What is Peter Dignan's direct phone number?
Peter Dignan's direct phone number is +4420826*****
What schools did Peter Dignan attend?
Peter Dignan attended Loughborough University, Lady Lumleys.
What are some of Peter Dignan's interests?
Peter Dignan has interest in Mongodb, Tft Groups.
What skills is Peter Dignan known for?
Peter Dignan has skills like Agile Methodologies, User Experience, Web Development, Digital Media, Software Development, Cms, Scrum, Agile Project Management, E Commerce, Seo, Digital Strategy, Content Management Systems.
Who are Peter Dignan's colleagues?
Peter Dignan's colleagues are Brooke Mallory, Tanner M., Jessica Grabowicz, Imane Chafiki, Allison Kowalik, James Kenney, Cisa, Ssap, Vy Vo.
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