I enjoy helping businesses achieve their online goals, via "best practice" in terms of website conversion rates and traffic.For over 20 years, I have been developing & implementing e-business strategies for a range of clients, from large companies like Sydney Airport, BHP & Freedom, to SMEs & government.Reference by Anchorage Capital PartnersPeter was introduced to ACP, a private equity firm, and I found his references to be impeccable. We instructed him re, Total Eden, a large irrigation/water management business.Peter has worked closely with the marketing manager and other senior executives to develop a comprehensive digital strategy for rolling out e-commerce and significantly improving the conversion rate of Total Eden's website. Peter used a number of clever frameworks, which were particularly relevant to the business. Although we expected this rigorous, intellectual approach, one of Peter's skills is his ability to relate to and motivate senior staff. We also came to rely on Peter's hands-on ability when helping to negotiate production contracts and when helping with project management to ensure that the strategy was implemented correctly. Peter's hands on and pragmatic approach allowed the team to actually execute and this is a key point of difference to other consultants I’ve used in the past. I look forward to continuing to work with Peter on this and other projects. Simon Woodhouse l Managing Director Before setting up LV in 1996, I was with the UK investment bank, BZW after completing a Wharton MBA. In a previous life, I was a solicitor for 8 years, mainly in the London head office of Clifford Chance.Examples of what I’ve been involved in as a digital strategist are set out below & include time as a lecturer in 'Competitive Advantages through Digital Strategies' for the University of Technology, Sydney's Executive MBA program.