Lead all marketing activities at Classcraft including the planning, execution and analysis of all campaigns and strategies.Duties include:- Digital Advertising: Manage and design online advertising campaigns;- Analytics reporting and analysis: Create and maintain dashboards to drive key business decisions; make recommendations for business decisions;- Onboarding: Analyze the onboarding process; make suggestions for optimization and testing of landing pages, signup flows, etc.;- Email Campaigns: Design email blasts and drip campaigns;- Conferences: Organize, coordinate and participate in various education conferences;- Referral Programs: Analyze our referral structure to generate organic growth;- Sales: Work with sales team to generate institutional sales;- PR: Manage press inquiries and create strategies to generate press opportunities;- Content Marketing: Work with our team to coordinate content marketing efforts, participate in strategy.

Responsible for helping to create and implement the B2B marketing strategy to promote SherWeb’s Performance Cloud IaaS offering.- Participate in the definition and implementation of the marketing strategy for SherWeb’s clients (B2B) for SherWeb's PaaS & IaaS products.- Contribute to the development of the product marketing plan as well as the communication strategy.- Assure objectives are met concerning Lead Generation by carrying out the appropriate marketing strategies and activities.- Create sales and marketing tools- Ensure the department respects the budget established for each marketing initiative.- Be aware of all activities in the marketing department to ensure cohesion in attaining our objectives.

Develop online strategies for B2C and B2B companies. Manage strategies all the way from the initial planning stage, creation and deployment, to performance reporting and optimization.Duties and tactics include:- Client prospecting/audit- Client research and interviews- Competitor analysis- Wireframe and navigation planning in partnership with UX specialist- Keyword research and content planning- SEO strategies including local SEO and schema microdata markup- Planning and deployment of acquisition strategy using combination of Paid (AdWords, social ads, and sponsored content), Owned (Site content, blog, white papers, case studies and guides) and Earned (Social media strategies including publication calendar, community engagement and outreach) media.- Behavior planning and activation using call's to action, forms, site search, live chat and other tools.- Conversion reporting and optimization including e-commerce tracking and lead generation using Google Analytics (goal configuration, event creation, custom reports, advanced segments, custom alerts, views and filters). Other tactics and duties include :- Branding- Client pitches- Site traffic monitization using Google DoubleClick for Small Business. - Provider outreach and consulting

Create, deploy and optimize acquisition strategies using Paid and Owned (landing page) media campaigns.Duties and tactics include:- Content and keyword research- Copy writing- On-page SEO optimization (titles, descriptions, headings, images, links etc...)- Sponsored content and guest blogging outreach- AdWords account, campaign and ad group set up including keyword research, ad copy, ad extensions, conversion tracking and reporting.- Campaign optimization including ad copy testing, bid adjustments, campaign experiments and targeting.

Consulting of emerging enterprise on web based community engagement, outreach and communications. Duties and tactics include:- Social Media consulting and training- Facebook page strategy creation and growth- E-reputation management with blog and forum outreach- Blog strategy consulting and integration of WordPress based blog on website

Manage and develop turn-key online marketing service for the property management industry.Duties and tactics include:- Manage and optimize rental property listings across multiple classified ad sites- Performance reporting- Manage and develop service's website- Manage and develop lead generation micro-site traffic acquisition using Google AdWords - Dispatch leads to property manager clients- Participate in the creation of new apartment specific classified ads site to rival leading sites like Kijiji, LesPacs and Louer.ca.

Manage lead generation campaigns on the Facebook Ad Network.- Create and deploy campaigns - Respect lead criteria- A/B testing of ads and landing pages- Revenue tracking using in-house software