I develop engaging and relevant branding and identity packages. I create logos for brands and campaigns. I design and produce print and digital creative assets for global brands and small businesses. I execute social media marketing and email marketing campaigns to increase exposure and engagement. I design, source, and produce branded merchandise with a focus on quality and sustainability. I design, develop, and maintain WordPress, Shopify, SquareSpace and other website platforms. I have extensive experience in event, product and lifestyle photography.

I provide overall design and creative direction for the organization. I developed the brand and identity for this educational technology company. I handle all graphic design and production of print and digital products. I manage print production and vendor sourcing to ensure quality, sustainability and cost savings. I developed and maintain the company's WordPress based website. I work directly with the CEO on business strategy planning and execution. I create and produce branded merchandise with the smallest carbon footprint possible.

I moved powersports and bicycle helmet graphics from concept to finished product. I built detailed techpacks and interfaced with vendors in Asia to develop product graphics into final buy-ready helmets. I increased efficiency through improved templates, style guidelines, and refined file management systems. I ensured brand compliance for in-house designs and collaborations with artists and sponsored athletes. I replicated custom painted original designs into production versions.

I created the branding and identity system and implemented it across digital, product and merchandise. I developed and designed the iOS mobile app UX/UI, which became a top coffee related app in the App Store. I collaborated with the engineering lead on product development of our reusable and sustainable coffee filter. I designed, produced, and sourced packaging. I led social media marketing and digital marketing. I managed our crowd funding campaign which exceeded goal at over 400% funding received. I developed and maintained e-commerce website through WooCommerce on WordPress platform.

Creative DirectionI managed the in-house creative services department, overseeing print, web, and video production. I led creative direction and produced graphic design for marketing, program, facilities, and fundraising departments. I hired, trained, & managed full-time (3) and seasonal staff (7). I interfaced with executive staff to align marketing, fundraising, and program objectives.Brand & IdentityI led brand and identity development and compliance. I coordinated the re-branding for the 100-year-old organization. I designed logos for programs and events.Graphic DesignI designed engaging creative assets to reach a wide range of demographics. I led projects from creative briefs and concepts to final digital and print collateral.Print ProductionI managed our in-house print shop and outsourced printing. I collaborated with internal and external printers to ensure quality and budget. I conducted press checks for CMKY offset printing and digital printing. I produced a quarterly newsletter and coordinated bulk mailing to approximately 75k subscribers. I sourced and managed the production of branded merchandise for events and campaigns.Project Management & DAMI implemented the organization's first project management system to increase efficiency and communication for our department and stakeholders across the organization. The success prompted other departments to adopt this system. I introduced and developed a digital assets management (DAM) system for our department to organize, backup, archive, and share files.