Art Director
Mount Hermon, California, United States
Creative DirectionI managed the in-house creative services department, overseeing print, web, and video production. I led creative direction and produced graphic design for marketing, program, facilities, and fundraising departments. I hired, trained, & managed full-time (3) and seasonal staff (7). I interfaced with executive staff to align marketing, fundraising, and program objectives.Brand & IdentityI led brand and identity development and compliance. I coordinated the re-branding for the 100-year-old organization. I designed logos for programs and events.Graphic DesignI designed engaging creative assets to reach a wide range of demographics. I led projects from creative briefs and concepts to final digital and print collateral.Print ProductionI managed our in-house print shop and outsourced printing. I collaborated with internal and external printers to ensure quality and budget. I conducted press checks for CMKY offset printing and digital printing. I produced a quarterly newsletter and coordinated bulk mailing to approximately 75k subscribers. I sourced and managed the production of branded merchandise for events and campaigns.Project Management & DAMI implemented the organization's first project management system to increase efficiency and communication for our department and stakeholders across the organization. The success prompted other departments to adopt this system. I introduced and developed a digital assets management (DAM) system for our department to organize, backup, archive, and share files.