Peter Ejtel Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

• Generated over 7 figures in premium domain name brokerage sales after establishing a consulting firm focused on domain name and development verticals; included domain name consulting and brokering, web and mobile development services, and consulting for start-ups.• Billed many thousands of hours coding successful projects in Ruby on Rails, MySQL, HTML5, and Javascript.• Communicated the deep branding and marketing impact of domain names in improving online and offline marketing return on investment (ROI).• Leveraged an extensive C-Suite professional network, sales expertise, and deep technology skill set to identify, present, and close mobile and web development projects; included projects in Ruby, JavaScript, CSS, HTML5, and Wordpress (PHP).• Optimized social media and content marketing efforts for multiple websites using talented writers and subject matter expertise (SME) in LinkedIn, Facebook, Wordpress, Google Plus, and Twitter.

Toronto, Canada Area

• Built a successful Internet start-up with a focus on becoming a market leader in quality pay-for-content, algorithmic content analysis, and content publishing tools/education.• Acquired working capital via 3 industry leaders; formulated a compelling business plan, leveraged an extensive and long-term investor network, and delivered multiple presentations for investors.• Recruited, hired, and led a team of developers and support staff.• Provided the world's first gamified publishing platform for use by writers and editors in honing their craft; included design of a content sales platform and analysis tools aimed at selling market content products and services to third-party publishers globally.• Eliminated the potential for search engine penalties assessed for low quality content by designing and developing the first ever programmatic content analysis algorithm.• Gained 53,000 articles, 15 million words of content, and 23,000 registrations after designing and building this gamified user-generated content site; drew up to 1.6 million page views and 300,000 unique visitors monthly.• Boosted revenue by utilizing a surplus of freelance writers to implement a pilot article-writing service aimed at selling to third-party publishers.• Reduced costs and prevented development bottlenecks by proactively learning and coding using Ruby, Ruby on Rails (RoR), HTML5, CSS, JavaScript, and MySQL.

• Served as company SME on the application, technology, and competitive landscapes of new service verticals, with business development efforts focused on the domain aftermarket, email messaging, and web publishing product verticals.• Identified and strategized on web publishing services including integration, marketing, and ongoing management for retail and channel verticals; defined and executed sales strategies and source material for sales efforts and supported all significant business opportunities.• Delivered record achievements in 2006 with minimal support or infrastructure while managing the enterprise messaging vertical.• Facilitated an enhanced knowledge base for customers and team members on the value proposition, application, and utility of the services by training and educating.• Garnered 40,000 page views and 15,000 unique visitors on a monthly basis after creating increased awareness of services via a public blog.• Secured contacts, interest, and deployed product across a broad range of organizations while providing major sales support and prospecting extensively.• Exceeded margin goals in 2005 for the web publishing and registrar segments.

• Instrumental in substantial company growth; recruited, trained, developed, and coached the company's first inside sales team for the purpose of targeting the largest customer segment in the channel.• Led the team in capitalizing on opportunities across all service openings by defining and executing sales strategies and source material for sales efforts including capturing customer data.• Managed all sales efforts in the direct navigation space; responsibilities included managing the open forum for the domain portfolio.• Delivered a 25% monthly increase in territory gross margin (GM) within the first 12 months.• Achieved 4,000+ documented client profile conversations in a territory with minimal prior exposure.• Propelled the 200th largest client to 2nd largest by GM in 2004; maintained the role as company SME in aftermarket space and optimized relationship with the domain pay-per-click (PPC) portfolio holder.• Served as resident SME and managed a territory focused on direct navigation and domain investment portfolios.• Co-authored an application document and oversaw the entire ICANN accreditation process for the transition from retail partner to registrar.

• Maximized revenue while managing North American, Australian, and domain portfolio partners within the channel segment of wholesale business; led the team in exceeding sales targets for all commission periods.• Delivered up to 200% to goal, a record, by upselling clients into higher volume and bringing former clients back to the organization; propelled 2 smaller clients into top 10 customers; reduced churn by cultivating relationships of trust with existing clients.• Pioneered and managed multiple profitable projects in domain aftermarket; included authoring business requirements and justification for a partnership with a .com.au registrar in order to offer country code top level domain (CC TLD) to the customer base.• Played a key role in gaining 20,000 AUD in commissions during the first year of a partnership with minimal integration investment by identifying the demand and assisting in the negotiation of a strategic partnership for the offering of the .com.au domain.• Achieved $350,000+ in gross margin by designing, implementing, and leading 2 pilot projects in the domain aftermarket.

• Founded and built a localized business search directory network; included conceptualizing, creating, and managing all product design and marketing efforts, staffing and training 14 team members, and prospecting and acquiring seed funding.• Raised capital via venture capital partners; included obtaining final 4 positions amongst a field of 1,500 business plans for investment through the prominent Toronto Growth Fund; executed presentations to 50+ analysts and brokers at Toronto's Canada Club.• Negotiated multiple equity-for-work transactions with consultants and well known legal firms in Silicon Valley and Toronto.• Developed and patented a breakthrough Internet directory search technology and acquired and managed a 4,000+ domain inventory in support of the business model.