• Spearheaded the successful rebrand of our agency, driving brand strategy & leading the development of a new website to elevate market presence.

• Oversee media operations with a strategic focus on advancing process and performance marketing, collaborating closely with the CEO on business growth.• Direct a network of 20 media agencies, vendors, & partners, cultivating long-term, high-impact partnerships that support our strategic business objectives.• Responsible for strategic allocation of $10MM annually in media budgets across TV, digital, social media, OLV & streaming radio.• Increased company efficiency by 15% and transformed client reporting by streamlining data analytics & attribution of media partners onto one platform.

• Implemented a comprehensive strategy for business outreach & development, securing strategic partnerships & generating $2M in new sales revenue.• Built a people-growth plan for all employees to advance their capabilities, capacity & careers, leading to a 90% retention throughout my time at the agency.• Coached senior leadership on redefining the company’s vision, creating measurable goals & setting internal procedures.• Installed a CRM system via HubSpot that enhanced customer tracking and salesforce efficiency by 25%.

• Developed DE&I strategy, along with employee engagement survey and 1-on-1 interviews to assess employee health & needs.• Implemented culture-building practices and personal assessments to build communication, teamwork & efficiency.

• Created all ‘people’ systems including Recruiting, Selecting, Onboarding, Training & Developing of team members.• Responsible for processes in recruiting team members and leadership talent, such as:conducting interviews, background checks, assigning positions, clarifying roles, setting compensation and evaluating / rewarding performance.• Provided direction and leadership to ensure a winning team, managing talent recruiters and working with other organizational leaders to create an environment that focuses on world-class service and continuous improvement.• Responsible for the development, implementation and ongoing management of employee engagement initiatives and projects across the organization, including but not limited to: recognition programs, employee communication, and professional & personal development programs. • Oversaw all HR processes and documentation, including payroll, with strict compliance of NY labor laws.

• Responsible for driving overarching marketing strategy, planning & execution across the agency, reporting directly to CEO.• Led a team of 4 marketing professionals in the full-service media management of 30 retail clients, building sales-generating paths from awareness to conversion.• Developed new revenue streams while overseeing agency budgeting, data analysis, reporting, and creative development.• Established cross-team trainings to boost collaboration and define roles between media, creative & accounts teams.• Organized and promoted profit-driven events, measuring ROI by connecting digital efforts to in-store traffic.• Presented advertising industry trends and new business opportunities to our network of clients around the country.

• Created a detailed, typewritten transcript of entire sports broadcasts, including NFL, NCAA Basketball and NCAA Football.• Documented a record of media spots in real-time including in-game promos and commercial rundowns for sponsors.

• Planned & executed paid social campaigns across Sports, Retail, & CPG brands.• Strategically allocated $600K monthly budgets for key accounts: EA Sports, New Balance, PetSmart, & Anheuser Busch.• Created reports analyzing KPIs and user trends across social and third party data providers to deliver to clients. • Presented campaign insights and best practices across Sales / Account / Product / Engineering departments.• Led technical execution talks with clients to understand brand goals and create proper deployment strategies.

• Engineered the real-time content distribution of over 400 college and professional sports microsites using automation tools, reporting directly to COO.• Increased marketing efficiency by 40% by implementing new marketing systems and formulating cross-promotional opportunities.• Strategically segmented database of 9MM users into 400 targeted lists, increasing membership & engagement.• Created comparative reports of vital campaign metrics and presented to leadership team.• Partnered with Editor-In-Chief and social media team to deliver 33MM monthly impressions to site.• Strategized with COO and Member Services team, resulting in a 10% membership increase within 6 months.• Executed flash sales, partnership promotions, and ‘Win Back’ campaigns to drive engagement.

• Collaborated with CEO to create and traffic branded content for Gatorade, Pepsi, Procter & Gamble, and Clif Bar & Company across social, email, video, & audio.• Executed over 15 product and mobile app launches that have generated over $600K in revenue.• Created a campaign that resulted in 46% increase in web traffic to a custom P&G-branded micro site.