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It's all about business outcomes - bottom line. Peter is a senior international business unit leader specialised in the penetration and building of market share as well as sustainable earnings for the majors across Asia Pacific & Japan.Experienced in senior management whilst developing unique models to meet regional requirements in sales, operations and marketing. Delivered by building sales, alliances and distribution networks utilising co-operative models and target marketing for both the emerging and mature markets. Highly effective in the use of the entire sales, marketing and alliance mix whilst leveraging partners, PR intertwined with brand, and direct marketing to achieve the desired result. A heavy use of leading edge E-Marketing being driven through complex CRM databases for effective targeted measureable revenue conversion. Outstanding alliances skills to leverage effective partner based relationships and programs to maximise revenue opportunities from, and through, 3rd party channels.Excels in forming & driving teams, motivating people, with a very hands on approach. Technology savvy plus the ability to effectively multi-task. A passionate, driven and high energy individual, who can adapt to both organisational and ethnic cultures whilst being a very creative and lateral thinker. With extensive experience across all facets of the sales, marketing & alliance mix, I am highly experienced with a proven track record in the IT, Communications and Consulting/Professional Services industries, but my skills could quite easily ported to another industry sector.Specialties: Strategic regional operations, APAC & Japan sales, business to business marketing, alliance & product management, public relations, advertising, direct marketing, conference and event management, incentive based rewards, employee communications, budgeting, planning and business management skills. Delivers true stakeholder value in a measured, concise and collaborative fashion.
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Principal & FounderMarketing Central Solutions Apr 2004 - PresentSydney AustraliaMarketing Central was born by leading the Marketing Organisation in both local and multinational corporations across APAC whilst acquiring a finely tuned set of skills across the business. This resulted in unprecedented revenue growth and market share.Having made a key decision a few years back to leave the corporate world, I have shifted my focus to assisting SMEs in their pursuit of efficiency, modernisation, and shift to social media marketing.I offer my extensive skills on a flexible project-based or part-time basis. As well as my marketing skill set, as a qualified accountant, I am proficient in financial analysis and advanced Excel, bringing value to a variety of data-related tasks. My formal training in project management ensures a methodical, results-driven approach, making me an ideal fit for one-time projects or ongoing support. With data driven decisions helping sales teams increase their revenue streams.With a background rooted primarily in the IT industry, I leverage the latest software tools to maximise efficiency, delivering quick, cost-effective results. I am very adaptable, making me an excellent resource for temporary labour needs, whether for specific projects or as a recurring limited resource; across many roles.Most recently, I've been applying my expertise to Sydney’s largest privately-owned construction hire company, demonstrating my versatility across the board.
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Marketing & Projects ManagerBotany Access Mar 2021 - Oct 2024Sydney, New South Wales, AustraliaA Marketing Central contract - I was in charge of the entire marketing function plus social media in both creation and execution. Other roles broadened into digital transformation, financial analytics and business process improvement. -
Director Of Marketing - Apj CmoPure Storage Jul 2014 - May 2015SydneyPure Storage is an emerging all-flash enterprise array company. We build enterprise storage that costs the same or less than the spinning rust of yesteryear, but delivers 10X the performance, 10X space savings, 10X power usage, and is 10X simpler to manage.I manage the APJ marketing team in all aspects of the marketing mix for Pure here in Asia Pacific and Japan, based in Sydney. -
Regional Director Of MarketingCsc Jun 2013 - Jul 2014Sydney, AustraliaResponsible for all Brand, Customer, Market and Industry strategy. Covering advertising & sponsorships, lead generation, media, analyst and government relations, alliances & solutions, and budget management. -
Director Of MarketingDell Jul 2010 - Sep 2012Sydney, AustraliaResponsible for the business strategy, marketing, product management, alliances and events for Dell ANZ. The role involves development and execution of marketing plans for the Dell Solutions portfolio and incorporates all aspects of marketing and sales support. -
Regional Vice President Events & Sales ApjGartner Jan 2009 - Dec 2009Sydney, AustraliaGartner Events feature the world's most exclusive gatherings of senior IT and business strategists and attract thousands of executives and hundreds of industry-leading technology providers under one roof. Each year it provides over 70 conferences and Symposia that attract the cream of the global IT industry. On the regional leadership team, my role was to lead the business unit for Asia Pacific & Japan with full P&L responsibility to deliver positive contribution margin whilst creating the region’s largest gathering of CIO’s and their direct reports. -
Director Marketing & AlliancesKaz Feb 2005 - Apr 2008KAZ is the IT services arm of Telstra with integrated revenues of $750 million. My role is to lead & execute the go to market strategies and programs. Interlocked with this is the responsibility of managing the strategic partners and integrating their products and services into KAZ and Telstra’s offerings to market. Working with multiple channels to market, including the largest sales force in Australia, the position is pivotal to the corporations’ success in exploiting the convergence of IT & Communications. -
Regional Vice President Marketing Asia PacificGartner Dec 1999 - Mar 2004Regional VP of Marketing for Asia Pacific including Japan, India, China, HK, Singapore and Australia. Selected to lead all Marketing & PR initiatives in number one growth region of Gartner, the worldwide leader in IT research and consultancy. The role was to capture both market and mind share in Asia Pacific, to demonstrate revenue growth rates well beyond overall corporate goals, select and manage a balanced team of marketing professionals – consistent with my determined strategies.
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Anz MarketingDell 1998 - 1999SydneyTasked with running all aspects of marketing for Dell's Preferred Accounts Division
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Vp Marketing And Public RelationsNcr Australia And Apac 1982 - 1998Provided strategic and operational leadership in developing, managing and driving integrated, measurable marketing and PR programs across the region. These programs supported and impacted on the successful achievement of NCR business goals across the Asia Pacific Region.
Peter Wilson Skills
Peter Wilson Education Details
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The Knowledge Academy - British Computer SocietyFoundation And Practitioner -
Sydney CollegeAccounting
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Sydney CollegeCredit Management
Frequently Asked Questions about Peter Wilson
What company does Peter Wilson work for?
Peter Wilson works for Marketing Central Solutions
What is Peter Wilson's role at the current company?
Peter Wilson's current role is Principal - Marketing Central.
What is Peter Wilson's email address?
Peter Wilson's email address is pe****@****ond.com
What is Peter Wilson's direct phone number?
Peter Wilson's direct phone number is +165062*****
What schools did Peter Wilson attend?
Peter Wilson attended The Knowledge Academy - British Computer Society, Sydney College, Sydney College.
What are some of Peter Wilson's interests?
Peter Wilson has interest in Social Services.
What skills is Peter Wilson known for?
Peter Wilson has skills like Marketing Strategy, Public Relations, Alliance Marketing, B2b Marketing, Direct Marketing, Internal Communications, Advertising, Budgets, Product Management, Business Alliances, Sales, Demand Generation.
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Peter Wilson
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2crownbet.com.au, stormsustainability.com.au -
Peter Wilson
Managing Director - Australia | Board Member & Advisor | Reset & Scale EnablerGreater Sydney Area
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