Peter Favilla Email & Phone Number

Saint Paul, Mn, Us

Lonsdale, South Australia, Au

London, Gb

Promoted to CXO of Consumer Solutions segment ($2.5B) to pioneer effortless customer experience strategy and build capability. Led ~200 associates across Customer Service, Marketing and Shared Services.• Constructed Customer Experience strategy, journey mapping across all consumer and channel segments, development of first-ever CX metrics, and digital transformation across CRM, telephony and dealer portals.• Developed best practices in NPD launch, phase gate process and value proposition development.

London, Gb

Led Consumer Solutions ($2.5B) to build consumer brand, accelerate omnichannel growth and direct to consumer, and centralize customer service. • Enhanced demand generation capability through digital marketing, contributing to 45% segment growth over three-year period. • Led Marketing teams launch of 30+ new products. Drove pool consumer launch campaign delivering 57K+ qualified leads, +60% landing page traffic, and >300% ROI.• Led audit of Customer Service in 2020 (approved by BOD) resulting in centralization of the function

London, Gb

Reinvented global Marketing function to drive enterprise strategic shift to ‘market in’ vs. ‘product out’ end-user focused growth orientation. Led global team of 140 Marketing associates. • Designed and implemented new global structure to enable cross-functional business teams. Hired ~50 new associates globally including China & EU• Led first-ever comprehensive consumer and channel segmentation projects to inject customer insight and data into strategy. Leveraged in targeting, go-to-market plans, NPD, and communications.• Built and executed new customer-centric brand global portfolio platform across touchpoints. Implemented across 30+ legacy brands. Unique website visitors 3x (6M), search traffic +33%, >600K leads, >490K email database, awareness +35%, and 10+ point increase in Google domain authority

St. Paul, Mn, Us

Led entrepreneurial dedicated Sales, Service, Technical, R&D and Marketing team to drive incremental growth in new white space segments while building portfolio of adjacent acquisition targets.• Built new business start-up team and strategy leveraging in-depth customer insights and value-based selling approach. Crafted bundled offering that tripled revenue in year one, 2x in year two. • Crafted >$400 million M&A pipeline and presented $250 million worth of deals to Senior Leadership in new adjacency to enter $3B global market potential. Led due diligence on two targets.

St. Paul, Mn, Us

Built and transformed a high-performance Marketing team of 20+ associates to support $800 million F&B NA business. Led customer-centric shift from product-based to value-based business model, and instituted cross-functional business team structure to support key industry segments. • Rebuilt North American Marketing function based upon deep portfolio analysis, talent upgrade and development of clear functional vision and strategy. Resulted in >$60M Million core segment revenue growth, >$30 Million profit growth and 20 point increase in Marketing function engagement (employee satisfaction) scores over tenure. • Led development and implementation of strategic enterprise value proposition process - since has been adopted as the global standard for Corporate Account Manager and Marketing training across Ecolab. Resulted in >$100 million revenue from global corporate account customer wins. • Created step change in innovation results from reinvigorated pipeline, customer VOC and new development and commercialization processes. Built >$150 million innovation pipeline, launched 15 new solution offerings and delivered >$40 million revenue from innovation in 2016.

Bayport, Minnesota, Us

Managed Marketing function while assuming business leadership for innovative and growing 100 Series Business Unit.• Developed comprehensive market segmentation as cornerstone for customer-centric enterprise strategy and foundation of new distribution and value-added service strategies. Result was an enterprise-wide shift to end-customer focus, functional alignment and replace/remodel segment growth of >8%.

Bayport, Minnesota, Us

Led Marketing, Field Service, Sales Support for #1 window manufacturer in North America. Managed team of 13 direct reports and 120 associates. Member of Architectural Products Leadership Team.• Led development of business strategy for Architectural Products Division including vision, mission and integration plan for two prior acquisitions. Developed and executed brand portfolio architecture for new “Andersen Architectural” product line, resulting in 20% revenue growth in high margin market segment.

Bayport, Minnesota, Us

Reshaped the Marketing function, drove new market segment growth and instituted cross-functional communication and linkages. Managed a team of 65 associates and budget in excess of $20 million.• Managed development of integrated “EcoExcel” consumer and trade promotion leveraging the opportunity created via the federal tax credit for windows. Achieved $30 million incremental revenue in 2011. • Sponsored, led strategy and oversaw implementation of first CRM infrastructure, lead generation and tracking capabilities which enabled direct-to-trade customer marketing. Resulted in 20% increase in trade database.

Espoo, Uusimaa, Fi

Reporting directly to Fiskars CEO, led Marketing, Product Development and Turnaround effort at key underperforming Division. Achieved #1 revenue and share position in North America via re-energized product lines, cultural change, focus on critical customers and collaborative relationships with international business units. Managed team of 25 marketing and engineering professionals.• Spearheaded turnaround efforts through strategy based upon core product segments, divestiture of non-core categories, category management, new product development, global sourcing and brand building. Delivered +$10 million EBITDA improvement year over year, returning the division to profitability. • Developed and executed focused plan to win key customer line reviews. Achieved incremental 40% increase in revenue and 10+ point improvement in margin at Home Depot.• Crafted 10-year new category/product roadmap that resulted in new products within eco-friendly segments (mowers, transport, rain barrels). Secured placement at Wal-Mart, Lowe’s, Home Depot and Canadian Tire.

Espoo, Uusimaa, Fi

Espoo, Uusimaa, Fi

Led global Fiskars brand development including advertising, packaging, corporate ID and online. Managed development of consumer-centric global brand re-positioning.

Espoo, Uusimaa, Fi

Led global brand/channel marketing, new product development, sales and mergers/acquisitions for business that drove explosive growth (more than doubled to +$100MM over three years). P&L responsibility for all product lines. Managed team of more than 30 marketing, sales and engineering professionals. • Implemented category management principles with 8 high-performing sales professionals. Led team that won $2.5 million promotion at Wal-Mart. Crafted successful line reviews for Lowe’s, Target, Bass Pro. • Developed comprehensive M&A strategy, which became the model for all Fiskars global divisions, and presented target proposals for Corporate Board. Acquired Silva/Brunton, CMG, Boldt.

Espoo, Uusimaa, Fi

Led team of 20+ marketing and engineering professionals.• Rebuilt product development strategies which resulted in a five-fold increase in new products over three years, more than doubling the company’s sales with a corresponding double-digit increase in gross margin. Launched 60 new products that delivered +25% growth in sales revenue. New products received industry accolades from Field & Stream and Gray’s Sporting Journal.

Espoo, Uusimaa, Fi

Hired to build and transform a Marketing team and accelerate organic growth.• Developed a compelling brand platform rooted in consumer insight and executed re-positioning of 60+ year old brand. New and award-winning advertising and PR campaign resulted in doubling of awareness measures and 20% increase in product quality perceptions. Drove +100 PR placements and doubled website traffic. Unique viral (web-based) campaign generated 1.3 million visitors in 1 month.• Negotiated licensing agreement for Winchester brand. Developed product line strategy, packaging and collateral. Program generated more than 15% sales revenue growth in 2003 and +50% sales growth in 2004.

Chicago, Il, Us

Managed Miller Genuine Draft franchise and marketing budget in excess of $100 million.

Mba, Marketing, Finance

Ba, History

Corporate Strategy