Digital And Revenue Strategist
Freelance Consultant
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Peter Fernando Email & Phone Number
Digital and Revenue Strategist
at
Freelance Consultant
1 work email found
@callutheran.edu
2 phones found area 408
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Digital and Revenue Strategist
Location
Thousand Oaks, California, United States
Who is Peter Fernando? Overview
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Quick answer
Peter Fernando is listed as Digital and Revenue Strategist at Freelance Consultant, based in Thousand Oaks, California, United States. AeroLeads shows a work email signal at callutheran.edu, phone signal with area code 408, and a matched LinkedIn profile for Peter Fernando.
Peter Fernando previously worked as Digital & Revenue Strategist at Freelance Consultant and Adjunct Professor at California Lutheran University. Peter Fernando holds Executive Mba, Business Administration And Management, General from California Lutheran University.
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{first_initial}{last}@callutheran.edu
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Profile bio
About Peter Fernando
As an EMMY award-winning digital executive, I have a proven record of success in bridging the gap between the customer journey, big-data and revenue opportunities. Through a customer-first and revenue driven mindset, I have successfully formed and led teams on digital transformation in readiness for true AI while at Tribune, ideated new revenue streams leading to a patent (pending) at Disney, executed and influenced top brands to own their first party data through Customer Data Platforms at SaaS provider Ensighten.Highly skilled in collaborating with best of breed developers, marketers, product owners, editorial, engineers and analysts in triangulating optimal content, product and service offerings for highest ROI and influencing priorities with senior leadership.I evangelize and execute on these successful philosophies:My Philosophy = PIP(P)People: hire smarter and different than yourself, let them flourish through mentorship(I)Infrastructure: plan for the larger objective but be agile and dynamic in short sprints(P)Process: consistency and accountability = customer and revenue success ►WHAT I DO:1. Design approaches to create and collect customer and market data2. Translate data to actionable insights3. Act: Drive PIP to increase revenue (PIP= people, infrastructure, process)►For WHOM:Founders / Senior Executive teams / Marketing teams / Sales teams / Product teams / Planning teams / Strategy teams / Technology teams►OUTCOMES: Higher revenue, higher ROI, higher engagement, higher LTV, lower operating costs, new revenue streamsExpertise: Pricing and Revenue Optimization, Digital Platform Analytics, Acquisition & Retention, Omni-Channel Marketing, User Experience, Content creation and optimization, Product Strategy, Data StrategyMore info: Please contact me for sample use cases and resumeLet’s connect:Phone: 253-335-3960 cellEmail: peterjefernando@gmail.com
Listed skills include Analytics, Relationship Marketing, Business Intelligence, Forecasting, and 25 others.
Current workplace
Peter Fernando's current company
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15 roles · 18 years
Peter Fernando work experience
A career timeline built from the work history available for this profile.
Digital & Revenue Strategist
Current
Freelance Consultant
Transform digital experiences and provide strategy & executive leadership with a focus on revenue management and consumer journeys. Accomplishments: Mentoring: California Lutheran Hub101 Tech Incubation center: mentoring two teamsStrategy: Developed Data Driven Marketing Strategy for Media Conglomerate, Atlanta, GAAdviser: SaaS, Business Strategy and.
Sep 2013 - Present
Adjunct Professor
CurrentLaunch of Digital Marketing pilot program in partnership with The Trade Desk
Jan 2021 - Present
Sep 2018 - Present
Identity And Digital Strategist
Apr 2021 - Apr 2023
Vice President, Strategy & Evangelist
Increased adoption of CDP (Customer Data Platform) across verticals (Software, Auto, Banking, Travel, Publishing). Strategist& evangelist for new account relationships. Influenced CDP & Privacy go-to-market strategies and tactics.
Mar 2016 - Mar 2017
Vice President, Digital Transformation
Tribune Publishing
Transformed business to a mobile first digital ecosystem. Ownership of business planning and forecasts, digital analytics, content ideation, customer journey optimization, vendor management and creation of CDP (Customer Data Platform) for 360/single view of customer.
Jun 2014 - Mar 2016
Vice President, Digital Marketing & Intelligence
Increased digital revenue and engagement through customer journey analytic strategies. Influenced creation and adoption of content to influence TV ratings, online customer engagement and revenue streams. Modeled new products and services winning a group EMMY for ABC APP. Worked collaboratively with internal businesses to close cultural gaps driving.
2008 - Sep 2013
Senior Director, Digital Marketing & Business Intelligence
Led online media planning, forecasting, revenue optimization, marketing intelligence, marketing infrastructure, audience segmentation, analytics, targeting & SEM; search engine marketing.
Oct 2005 - Oct 2008
Product Manager
Global Partner Group: Revenue Optimization & ROI of all product and marketing strategies. MSN: Optimized Traffic and Revenue streams, Forecasting, Process improvement, Analytics, Business Intelligence, Valuation, Product management and Planning. Role: Product Manager
Jul 2001 - Sep 2005
Director, Crm
AtomShockwave: Strategic Planning, P&L, retention, loyalty, online marketing partnerships, web-site development, product launches, customer service, online marketing campaigns, privacy policies and synergy. Role: DirectorAtomFilms: Manager, Revenue and Planning in Finance
Jan 2000 - Jun 2001
Manager, Digital Advertising And Sales
Advertising revenue optimization, Process management, Forecasting, Planning.
May 1999 - Jan 2000
Revenue Management & Planning
Strategic Planning, Revenue management, Channel planning, Forecasting, Customer service, Scheduling. Role: Analyst
Apr 1992 - May 1999
Revenue Management And Tariffs
Jan 1990 - Feb 1992
Revenue Management And Tariffs
Jun 1987 - Dec 1989
5 education records
Peter Fernando education
Executive Mba, Business Administration And Management, General
California Lutheran University
Bachelor Of Science, Business Administration
City University Of Seattle
Gce O'Level, All Sciences, Math, English, Geography, Accounting, History
Kamwala Secondary
Pre-Business/Architecture, Business & Architecture
Portland State University
Pre-Architecture, Architecture
University Of Oregon
FAQ
Frequently asked questions about Peter Fernando
Quick answers generated from the profile data available on this page.
What company does Peter Fernando work for?
Peter Fernando works for Freelance Consultant.
What is Peter Fernando's role at Freelance Consultant?
Peter Fernando is listed as Digital and Revenue Strategist at Freelance Consultant.
What is Peter Fernando's email address?
AeroLeads has found 1 work email signal at @callutheran.edu for Peter Fernando at Freelance Consultant.
What is Peter Fernando's phone number?
AeroLeads has found 2 phone signal(s) with area code 408 for Peter Fernando at Freelance Consultant.
Where is Peter Fernando based?
Peter Fernando is based in Thousand Oaks, California, United States while working with Freelance Consultant.
What companies has Peter Fernando worked for?
Peter Fernando has worked for Freelance Consultant, California Lutheran University, Ucla Extension, Acxiom, and Ensighten.
How can I contact Peter Fernando?
You can use AeroLeads to view verified contact signals for Peter Fernando at Freelance Consultant, including work email, phone, and LinkedIn data when available.
What schools did Peter Fernando attend?
Peter Fernando holds Executive Mba, Business Administration And Management, General from California Lutheran University.
What skills is Peter Fernando known for?
Peter Fernando is listed with skills including Analytics, Relationship Marketing, Business Intelligence, Forecasting, Planning, Audience Segmentation, Yield Management, and Online Marketing.
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