I have an extensive background in retail and eCommerce- with experience across the entire value chain, including supply chain, stores, site merchandising, and digital. Over the course of my career, these varied experiences have helped me develop holistic strategies and analytic problem solving skills that enable me to look at a business problem with an understanding of both upstream and downstream implications. Using both qualitative and quantitive data to drive insights, I build consumer experiences that solve business problems, support business priorities and drive connection between brands and consumers- across multiple touch points in the customer journey.Areas of Expertise:- Digital Strategy, Planning, and Execution (Web and app)- Digital and Site Merchandising- e-Commerce and Web Marketing- Product Roadmap ownership- Cross-Functional Team Leadership- Business Planning- Voice of Customer/Qualitative Data Analytics- Digital Analytics and Insights- A/B Testing- Process Optimization- Digital Engagement and Conversion Optimization- Omnichannel supply chain & operations- Revenue and Profit Maximization- Assortment Strategy and Development - Team Development, People Leadership, and Mentorship- Negotiation- P & L Management- Vendor Management- Product Content and Item Data- Search Engine Optimization- Site Taxonomy- Monetization- Content Management Systems- Personalization- User Generated Content- Ratings and ReviewsCategory Experience:- General Retail- Computer Software- Apparel- Footwear- Video Games- Consumer Electronics- Telecommunications