Peter Fox Email & Phone Number

Saint Paul, Mn, Us

Mentor, Ohio, Us

Developed innovative consumer engagement solution connecting physical apparel to digital experiences. Scaled a POC into a commercialized solution, enabling 400% YoY growth.Led project to deliver solution, aligning with leaders, global cross-functional partners and stakeholders across physical apparel development and manufacturing, global trade, digital product owners, and commercial sales teams. Within 6 months, completed a project that had been underway since 2020.Drove prioritization of product enhancements needed to support future solution development, communicating the client problem to solve and business opportunity.Partnered with Strategic Partnerships and M&A/Ventures to build and launch proof of concepts that bridge physical and digital experiences. Worked with startups in the consumer authentication and live event gamification spaces to test out business case hypotheses and develop new solution offerings.

Minneapolis, Mn, Us

Responsible for digital experience for Men's and Activewear apparel across Target.com digital platforms, including desktop, mobile, tablet, and app channels.Responsibilities include (list not exhaustive):Design and deliver go to market strategies for new product and seasonal business priorities via traffic optimization, editorial content (including on-model photography), product content, curated navigation, item data and search enhancements. Reduce shopping friction throughout all elements of the purchase funnel.Collaborate with senior merchandising leaders, merchants, and vendors to align on category goals and tactics.Monitor, analyze and optimize KPIs such as traffic and conversion to drive financial results such as sales and margin.Develop insights based on digital metrics and communicate findings to inform assortment and technology recommendations.Audit competitors to maintain awareness of market trends in product and experience.Develop digital acumen of internal and external partners.

Minneapolis, Mn, Us

General management responsibility and P&L ownership of video games category for Target.com, including software, consoles, accessories, and computer software. Responsible for category and marketing strategy, including assortment, pricing, and promotions.Collaborated with inventory planning and supply chain to maximize return on inventory investment and manage inventory goals.Worked with digital partners to drive improvements in site experience, leading to dramatic improvements in conversion, outpacing total site conversion growth.Represented Target in negotiations with senior leaders from vendors such as Microsoft, Sony, Nintendo, Activision, Electronic Arts, and Ubisoft to develop assortments and compelling promotions while generating profit. Presented business strategy, results, and proposals to senior leaders at Target. Tripled sales in two years while improving gross margin rate. The video games category grew at twice the rate of Target.com and 4x the ecommerce industry growth rate.Oversaw the launch of the fastest selling items in target.com history.Hardlines Holiday captain- led strategy and execution for all Hardlines (Electronics, Entertainment, Toys, and Sporting goods) merchants during holiday season. Buyer Mentor Captain- led training and development of new Target.com Buyers.

Richfield, Minnesota, Us

Quality assurance for 2011 Annual Sustainability Report. Analysis of physical retail channel, providing recommendations to drive awareness of Best Buy's Corporate Responsibility practices.Prepared submission for consideration into Dow Jones Sustainability Index, which resulted in Best Buy being named to the Index for the first time.

Bachelor’S Degree, Political Science

Master Of Business Administration (M.B.A.), Marketing And Strategic Managment