Peter Filopoulos's Location
Melbourne, Victoria, Australia, Australia
Peter Filopoulos's Contact Details
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About Peter Filopoulos
Results-driven and innovative Australian CEO, C-Suite Leader, and Board Member with over 25 years of experience in the sports and entertainment industry, spanning professional clubs, national and state sporting associations, major stadiums, advocacy organisations, a global technology leader, and major events.Fearlessly tackling challenges and unlocking value, I've transformed some of Australia's most iconic brands. My C-Suite and board member roles have left a lasting impact on organisations such as Perth Glory, Football Victoria, and Football Australia. I've developed groundbreaking 4-year strategic plans, was the architect behind Football Victoria’s facilities strategy and advocacy which secured an astonishing $400M in Government funding for community football, and spearheaded the creation of "The Home of the Matildas" at La Trobe University, Melbourne – a $116M investment making it Australia's largest ever football-specific infrastructure project.With a keen eye for innovation, my leadership and foresight have driven major initiatives, including the re-brand of the Australian "Dolphins" Swim Team, the groundbreaking $20M connected stadium strategy at Marvel Stadium, and lucrative commercial and sponsorship arrangements across various roles.I'm proud to have served as a board member at Vicsport, a Change Our Game Champion Ambassador with the Office of Women and Sport & Active Recreation, a member of Cisco's prestigious Sports, Media, and Entertainment Global Customer Advisory Board, and a participant in an elite FIFA Executive Program in 2022.
Peter Filopoulos Work Experience Details
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DirectorIntrepid Fox Group Pty LtdAustralia -
Chief Corporate Affairs, Brand And Communications OfficerFootball Australia Mar 2024 - PresentSydney, New South Wales, AuIncorporating the areas of Corporate Affairs, Brand, Marketing & Digital Marketing, Media & Communications, Major Events, Corporate & Social responsibility and Inclusion -
Head Of Marketing, Communications & Corporate AffairsFootball Australia Sep 2020 - Mar 2024Sydney, New South Wales, AuAs Chief Corporate Affairs, Brand, and Communications Officer at Football Australia, I am strategically responsible for Corporate Affairs, Marketing, Digital Marketing and Content, Media and Communications, Major Events, CSR, and Inclusion. I oversee the direction and execution of initiatives that elevate our brand and enhance our communications efforts nationally and globally.My role involves articulating the vibrant narrative of Australian football, showcasing its vast diversity and reflecting the passions of over two million participants nationwide. This includes promoting the inclusive and dynamic nature of the sport across all levels, from grassroots to elite competitions.Under my leadership, we have significantly increased Football Australia’s brand visibility and commercial value through innovative marketing strategies and robust corporate communications. My strategic efforts have strengthened our positioning on major issues affecting all FA competitions and supported our CEO and board with essential corporate affairs insights.A key achievement has been the development and implementation of a comprehensive digital marketing strategy that has expanded our reach, enhanced fan engagement across various platforms, and fostered audience growth. This transformation has catalysed revenue increases and bolstered our brand’s overall health.I am committed to continuously advancing our strategic objectives, driving operational excellence, and delivering impactful results that align with Football Australia’s goals, ensuring the enduring success and growth of the organisation.
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Expert PanelSvb Live Jan 2024 - PresentSVB LIVE: Elevating the Live Experience, with a focus on Architecture & Design, Catering & Concessions, Customer Journey, Fan & Premium Experience, Hospitality, Fit-Out & Interiors, Premium Sales & Service, Sustainability, Technology and Venue Commercialisation. -
Sports, Media And Entertainment Global Customer Advisory Board MemberCisco Dec 2021 - Jan 2024San Jose, Ca, UsThe Global Customer Advisory Board (GCAB) consists of Industry customers from around the globe. These top brands meet under NDA with Cisco’s senior leadership to share and solicit feedback on Cisco’s vision, roadmaps, investments, and overall strategy, while deepening our strategic partnership. The objective of the advisory board is to increase Cisco’s ability to address customer business priorities through prioritized future investments in technology and services. -
Board MemberVicsport Nov 2019 - Nov 2022South Melbourne, Victoria, AuAt the 2019 AGM held on November 2019, I was elected by the affiliate Members of Vicsport to Join the Board. Vicsport is committed to representing and advocating for the broad interests of the sport industry and to building the capacity and capability of members to encourage and enable greater participation in sport and active recreation. -
Chief Executive OfficerFootball Victoria Jun 2018 - Aug 2020Melbourne, Victoria, AuAs CEO of Football Victoria, I lead the growth and development of football in the state. Under my leadership, the organization saw strong participation growth, with a 24% increase in 2018 and 29% in 2019, resulting in a registered participation base of 75,000 and overall Ausplay participation of 400,000.I was instrumental in the development of FV's facilities and infrastructure strategy, unlocking $400 million in public funding to meet the growing demand for facilities. I also launched the FV club ambassador program to support the growth and prosperity of the 355-member clubs in the state.One of my significant achievements was leading the strategy and securing government funding for the creation of a dedicated Home of the Matildas in Melbourne. This resulted in $110 million in funding from the State and Federal Government. I also launched the Emerging Matildas program and oversaw a comprehensive review of the state's football competitions for both men and women.I played a key role in leading FV on various working groups with Football Australia and served as a board member of Vicsport and a "Change our Game" Ambassador. Through my leadership, I was committed to inspiring and enabling Victorians from all walks of life to live and love football for life. -
Chief Executive OfficerPerth Glory Football Club Aug 2015 - Jun 2018Perth, Western Australia, AuAs CEO of Perth Glory Football Club between August 2015 and April 2018, I recognised an opportunity to lead the oldest club in the Hyundai A-League and steer it towards a new direction after the salary cap scandal that had impacted its reputation before my appointment. With my experience in C-Suite roles in sports and entertainment brands, I aimed to provide direction and leadership for the Club's success in its vision, mission, strategic plan, annual goals, and objectives.One of my major accomplishments was the development and implementation of a new four-year strategic plan named The Perth Glory Way, which set ambitious goals and clear roadmaps for the Club to become the leading football club in Australia on and off the field.Through my leadership, the Club achieved an increased revenue of 20% by expanding its membership, match-day, and corporate revenue streams. The membership grew from 5,000 to 11,500, demonstrating the Club's relevance to the community.I also played a vital role in lobbying and developing a business case for a new State Football Centre, which will benefit not only Perth Glory but also the wider football community. Additionally, the Club's headquarters have been relocated to a shared facility with Rugby WA and Western Force, creating opportunities for collaboration and cost savings.Finally, I oversaw the transition of the W-League and NPL junior academy teams into the Club's framework, which received a FIFA/FFA 2-star academy accreditation, further strengthening the Club's reputation and legacy.My achievements reflect my commitment to the Perth Glory Football Club's success, and I am proud of what we have accomplished together during my tenure. -
Chief Commercial OfficerSwimming Australia Jul 2014 - Aug 2015AuReporting to the CEO, the CCO is responsible for leading and implementing swimming’s commercial strategy to support the organisation’s strategic objectives, and to drive and implement change.With a focus on driving revenue across the four business units (Marketing & Communications, Sponsorship & Commercial, Events and Aquatic Services), the role is also responsible for developing strategies to identify & implement new revenue streams for SAL to enable the organisation to deliver on all strategic priority areas including the important area of participation and pathways.In addition to developing commercial revenue streams across the more traditional sporting products such as sponsorship and broadcasting rights, the role will be encouraged to explore and propose strategies that may deliver revenue from non-traditional opportunities.Play a visible and energising role in developing a more modern, dynamic, customer- centric and performance, management-led culture;Key Representation for the business at senior levels with key external stakeholders to ensure that the business’ and sports’ interests are promoted and developed.Key Accomplishments:• Creating and implementing a new brand strategy commencing with the re-branding of the Australian Swim Team to the Australian Dolphins Swim Team• Securing a Principal Partner for Swimming Australia and the Australian Dolphins Swim Team, Hancock Prospecting• Developing & implementing a commercialisation strategy/process beginning with creating a value proposition across the sport, a clear brand strategy and sub-brand architecture, digital strategy to strongly present the sport and connect with members, participants and fans, all leading into stronger commercialization opportunities• Played a key role in developing a new participation strategy for the sport of swimming -
Director Of Sales, Marketing And CommunicationsEtihad Stadium Jun 2007 - Jul 2014Docklands, Vic, AuEtihad Stadium is a multi-purpose venue with a roof and a capacity for 53,000 located in the CBD of Melbourne, regularly hosting AFL, A-League Football, Rugby Union internationals, Rugby League, Big Bash Twenty 20 cricket matches and major 'stadium' and 'Arena Mode' concerts. The stadium hosts 70 arena events annually across five sports and concerts with an audience of 2.5 million spectators and 45 million TV viewers per annum. Since 2000, 30 million have attended the stadium. The stadium also has a multitude of function rooms & a car park for 2,500 parkers underneath the stadium.As Head of Sales, Marketing & Comms reporting to the CEO, this role spanned across overseeing a large sales, marketing, PR, events and communications team responsible for: Membership / Premium Seat Programs, Corporate Suites & hospitality sales, Functions & Conferencing, Sponsorship (including naming rights), Advertising, Commercial & Supply agreements, Car Park, Event Procurement, Marketing, Brand, PR and Communications. A P & L responsibility for a total revenue of $65M per annum.A strong focus on key stakeholder management as well as a responsibility for marketing the venue and it's suite of offerings & driving attendances across the 70 major events annually. Key accomplishments:• Played a role in negotiation & leading role in the re-negotiation of major naming rights with Etihad Airways• Negotiated numerous large commercial, sponsorship & supply agreements• Consistently driving revenue & profit strategies & generating new revenue streams e.g. launched new premium Stadium Membership - Diamond Club selling to 90% capacity in year 1• Played key role in developing successful marketing plans & driving attendances for major local & international events• Played key role in securing rights to host major events• Oversaw the development & implementation of stadium's social media strategy (2013), overarching brand strategy (2009) & connected stadium strategy (Wi Fi, iPTV) (2014) -
Director Of Sales, Marketing & CommunicationsNorth Melbourne Football Club Jun 2002 - Jun 2007North Melbourne, Victoria, AuI was recruited to North Melbourne Football Club by then Chairman, Dr Allen Aylett and CEO, Geoff Walsh to work closely with the CEO to build the Club's commercial areas across corporate and retail segments. We built a commercial team which was dedicated, motivated and produced some amazing results by developing and implementing a comprehensive and integrated business plan. Some notable achievements in this role were building and managing a vibrant relationship with Mazda as well as attracting several other national and multi-national sponsors, growing our supporter and membership base from high teens to mid twenties, further developing the iconic Grand Final Breakfast into a major event with over 3,300 attendees and working closely with the AFL in developing emerging football markets through strategic partnerships with Canberra & Gold Coast.During my time there was a growth in corporate revenues through hospitality and sponsorship and also a sustained growth in Membership and Merchandise.A re-branding and re-positioning strategy was also developed which was aligned with the business strategy.During this time we also created a corporate hospitality arm to the business, Red Corporate Entertainment which focused on providing non-football corporate hospitality solutions to the corporate market.One of the largest ever AFL Club events was also developed in 2006 to celebrate the proud and rich history of North Melbourne, The North Story. Over 3,500 people attended the Royal Exhibition Buildings for this special historic event where Glenn Archer was awarded 'The Shinboner of the Century'.Most importantly, over my five years the Club achieved significant revenue growth with the key outcome being the development of a strong and vibrant commercial arm to the business. After 5 years in this role and during the very public 'Gold Coast' relocation debate (a project I worked on with the Board, CEO and AFL) I left this position for my current role at Etihad Stadium. -
Director Of Sales And Corporate MarketingHawthorn Football Club Aug 1999 - Jun 2002Mulgrave, Vic, AuHaving been recruited by then President, Ian Dicker and CEO, Michael Brown, my brief was to grow the corporate revenue of the Club. We built a corporate sales team which was regarded as the most aggressive and high achieving in the AFL which generated significant sponsorship and corporate hospitality revenue through both Hawthorn Football Club and the non-football hospitality arm Becker Corporate Entertainment. We were highly acclaimed and reputed in the industry. The large increase in corporate revenue during this time which coincided with the Club's move from Waverley to the MCG was well noted by the Club's Board and CEO.We had some amazing successes along the way and we had strong strategic direction by the Club Board, presided by Ian Dicker and CEO Michael Brown. Some notable sponsors which we worked with were, Samsung, AAPT, Puma, Wizard Home Loans and Crazy John's.It was from this role I was approached by North Melbourne FC to take on the role of Director of Marketing to help build their marketing and commercial area. Whilst it was with reluctance that I left such a great Club to pursue this opportunity, it provided me with a platform to oversee a larger team as the Director of Marketing at the Kangaroos. -
Training Venue Manager - Football TournamentSydney Organising Committee For The Olympic Games 2000 Jul 2000 - Aug 2000Worked for SOCOG during the Olympic Games in 2000 as Training Venue Manager for the Football Tournament where I was based in Melbourne.This role encompassed managing all aspects of managing a training venue (Lakeside Oval) and the requirements of the teams participating in the Sydney Olympic Football Tournament and worked closely with Football Federation Australia and Football Federation Victoria.
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Chief Executive OfficerSouth Melbourne Football Club Dec 1993 - Jul 1999Albert Park, Victoria, AuAfter university, around 1991, a friend, Peter Abraam, seconded me to a sub-committee at this NSL Club to help grow the Club's business. In 1993 and after two years in the role I was voted on the Board and within a few months and at the age of 25, I was asked to become the Club's inaugural GM.As GM which later became the CEO, I became involved with every aspect of the Club. I created a professional office environment & developed, managed, oversaw and worked on • Marketing• Sponsorship & Corporate Sales• Events• Football Operations & Recruitment• List Management• Media & PR • Membership & Merchandise• Venue ManagementWithin a few years we had a vibrant office of 5 full-time staff, a growing Membership, we built a new stadium at Lakeside Oval, achieved an average crowd of 8,500 per game and an impressive list of sponsors and corporate partners. In 1996 following a coaching stint by former Socceroo coach Frank Arok ('94-'96), we appointed Club great Ange Postecoglou as Senior Coach. I worked closely with Ange in building and recruiting a team which was going to achieve sustained success. This all culminated with the back-to-back Championship years of 1997/98 and 1998/99 and a berth at the inaugural FIFA World Club Championships in Rio de Janeiro where South Melbourne played against Manchester United and Vasco de Gama and gained the respect of the world with some admirable performances. SMSC was widely recognised as the leading NSL Club in all aspects at that time and was recently awarded the IFFHS Oceania Football Club of the Century.It was in this role I met Ian Dicker in 1999, then President of Hawthorn FC, who was introduced to me by John Forbes from our sponsor Puma. Ian and CEO Michael Brown were impressed with what they saw at Bob Jane Stadium and recruited me to Hawthorn to help build their commercial area. -
Commercial ManagerElco Food Company Pty Ltd Aug 1997 - Jul 1998I spent some time working with Elco Food Co. Pty Ltd owned by my good friend Emmanuel Kotis's family. Elco is an importer and distributer of European food products and is best known for Dodoni Feta and Kalamata Olives which today can be found in all supermarket deli cases across Australia.Emmanuel and his late father John Kotis invited me to join the business to work in a commercial role dealing with the every day business activities and the newly created and blossoming relationship with the supermarket chains. Around this time in my role at South Melbourne Soccer Club I was beginning to wonder whether there were opportunities I was missing in the commercial world and Elco provided me with an opportunity to work in the food industry. Whilst I enjoyed my time at Elco, after some time I returned to South Melbourne Soccer Club in the capacity of Chief Executive following my successor's resignation to continue my pursuit of a sports administration career.Whilst a brief stay at Elco, I learned an incredible amount about the business and provided me with a different perspective of business. Elco continues to go strength to strength today and Emmanuel and I remain close friends.
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Finance ManagerGaffney International Licensing Pty Ltd Nov 1991 - Dec 1993At Gaffney International Licensing I oversaw Finance area and administered Licensing Royalty Revenue from Licensees on behalf of Licensors. I dealt with Hollywood companies like Twentieth Century Fox, Universal Studios and other well known Film companies. This was my first job after graduating from University in Bachelor of Business (majoring in Accountancy). From here, whilst my accountancy qualification provided a strong financial base, it was commercial roles where I make my mark in subsequent years in particular the sports industry. Gaffney gave me a taste for commercial business and marketing.At University and at Gaffney, I was always more interested in 'making it happen' rather than 'reporting it'. This is where I discovered that I wanted to enter the sports marketing world and pave a career in the sports industry. In 1991/92, my family was horrified with this ambition given sports administration wasn't a recognised career path and was a recently emerging profession at the time. 19 years later, I am pleased that I made that choice, I wouldn't have done it any differently.
Peter Filopoulos Skills
Sponsorship
Sports Marketing
Event Management
Strategy
Marketing Strategy
New Business Development
Strategic Partnerships
Marketing Communications
Management
Social Media Marketing
Sports
Business Strategy
Advertising
Leadership
Integrated Marketing
Public Relations
Strategic Planning
Negotiation
Sales
Sales Management
Crm
Social Media
Sports Management
Business Planning
Entrepreneurship
Contract Negotiation
Account Management
Brand Management
Corporate Events
Training
Sponsorship Sales
Football
Event Planning
B2b
Digital Marketing
Marketing Management
Digital Media
Project Management
Networking
Hospitality
Retail
Competitive Analysis
Relationship Marketing
Financial Reporting
Media Planning
Brand Implementation
Corporate Social Responsibility
Revenue
Stakeholder Management
P And L Ownership
Peter Filopoulos Education Details
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Deakin UniversityAccountancy -
Melbourne High SchoolHigher School Certificate
Frequently Asked Questions about Peter Filopoulos
What company does Peter Filopoulos work for?
Peter Filopoulos works for Intrepid Fox Group Pty Ltd
What is Peter Filopoulos's role at the current company?
Peter Filopoulos's current role is Director.
What is Peter Filopoulos's email address?
Peter Filopoulos's email address is pe****@****ond.com
What is Peter Filopoulos's direct phone number?
Peter Filopoulos's direct phone number is +613862*****
What schools did Peter Filopoulos attend?
Peter Filopoulos attended Deakin University, Melbourne High School.
What skills is Peter Filopoulos known for?
Peter Filopoulos has skills like Sponsorship, Sports Marketing, Event Management, Strategy, Marketing Strategy, New Business Development, Strategic Partnerships, Marketing Communications, Management, Social Media Marketing, Sports, Business Strategy.
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