Peter Kell Email & Phone Number

Germany

Berlin, Berlin, DE

Berlin, Berlin, DE

• I led the Product Analytics function as part of Flink’s Data Leadership team, with responsibility for Flink's Customer Data Platform and the Experimentation Platform, as well as ensuring the business is able to.
• Created a single customer view and centralised audience management via our Customer Data Platform (CDP), empowering personalisation across the entire customer journey. Our CDP underpins our Marketing, Data Science.
• Delivered large scale product & customer insight, including exploratory & generative research on Jobs to be Done & Feature Utilisation leading to some radical overhauls of our consumer facing app, improving add to.
• Worked alongside our Operations team to overhaul the way we build our stores, improving our operating efficiency.
• Built a strong A/B Testing & Experimentation culture, leveraging both traditional A/B testing and multi-armed bandits, to ensure we’re validating uplift & learning from each new release.

Berlin, Berlin, DE

• I led the Product Analytics teams covering Consumer Discovery for all Delivery Hero global brands, and Client Foundations for the Foodpanda, Foodora and mjam brands. In this role I
• Grew the team from 2 Product Analysts to 12 analysts, including introducing Senior & Technical roles. This covered end to end employee lifecycle management - recruiting, onboarding, performance management and.
• Improved analyst productivity & data quality by introducing dbt into the Analytics workflow.
• Increased the specialisation of roles within the team, crafting out space for team members to focus on Analytics Operations, UX, engineering and advanced statistics, amongst others.
• Reduced the cost & effort of introducing and maintaining tracking by Increasing the prevalence of backend and server side tracking solutions within our analytics architecture.

Berlin, Berlin, DE

• I was the lead analyst for the Growth tribe, a group of autonomous squads focused on acquisition, retention, navigation and core technology performance. While in this role I:
• Grew the Growth analytics team to 3 people, including hiring and onboarding new joiners in a fast growing DAX30 entity.
• Led the integration of our tech performance monitoring and our consumer behaviour reporting to quantify the impact of app speed & responsiveness on consumer behaviour.
• Developed light-weight and efficient server-side tracking concepts for content heavy pages, reducing the reliance on client-side tracking to understand how content performs.

London, England, GB

• Managed a team of UX Researchers & Analysts, upskilling non-technical analysts to be proficient in SQL and Python.
• Built a single view of customer digital activity, developing pipelines to centralise data from email, website, e-commerce & e-learning platforms in a single data warehouse.
• Helped drive a data-driven approach to content & template creation, delivering self-service analytics to content creators, and commencing the development of propensity modelling to improve content performance.

London, England, GB

• Guided data-driven UI and feature enhancements, improving conversion rates by up to 30%.
• Implemented structured qualitative customer research at Curve, conducting interviews and focus groups to refine personas, jobs to be done, and marketing strategies.
• Developed and tracked key performance indicators, providing timely data through custom tracking events and business-accessible dashboards.Tools used included: Redshift, Snowplow, dbt, Taplytics, Mixpanel.

Sydney, New South Wales, AU

Sydney, New South Wales, AU

Brisbane, Brisbane, AU

Brisbane, Brisbane, AU

Brisbane, Qld, AU

Graduate Certificate In Data Science, Data Science

Bachelor Of Commerce (Bcom), Economics, Finance