I lead product development, operations, and delivery for Blink Consulting – a digital transformation consultancy from MediaCom. Blink Consulting provides clients with strategic advisory services across their marketing organisation, with core competencies in: Marketing & Advertising Technology, Digital Commerce, Applied Innovation, and In-Housing.

Consultancy that helps our clients create value through digital, with specific focus on experience, marketing, and creative. We combine creative-led agency thinking with a consultant's view of business performance, value creation, and programme delivery rigour.Come and say hi: www.birkmyrepark.com

I work with large, multi-national clients to create value through digital, with specific focus on customer experience, marketing, and customer service delivery or transformation. I lead programmes, create new go-to-market propositions, and deliver sales for our digital sales pipeline; combining with other capability teams to help clients solve some of their biggest challenges.Selected project experience:Global Pharma CoLed a programme to define a new approach to digital asset delivery & governance, helping safeguard the data & privacy of patients.UK UtilityLed the design & delivery of a digital accelerator capability to rapidly concept, prototype, and test new digital customer experiences.Global TelcoLed the design & delivery of a social media operating model to guide the consistent deployment of social media capabilities: rationalising methods, processes, best practices, and social technology across their markets globally.

Defined the go to market proposition and materials for the offering globally.Teamed with client account leaders to identity and nurture sales opportunities.

We help clients drive measurable strategic impact and business transformation from their social media and collaboration programmes.My role is three-fold: Lead the go-to-market proposition and maintaining the offering for the UK & Ireland.Responsible for driving consulting opportunities within social media; covering strategy, marketing, and social media monitoring & analytics. Lead programmes of work for clients across industry throughout Europe.

Led a team of 15 people to deliver an end-to-end outsourced social media capability for our clients. This included: - Development of content & social media strategy; - Ownership of social media listening & technology solutions, from creation of measurement strategies to analysis & insight generation; - Engagement centre operations: configuring & managing social media profiles, developing engagement strategies, and integrating with client-side teams to manage customer enquiries through the channel.On top of this Pete was responsible for developing the agency's social media offering, and representing MediaCom on client social media steering committees.

Digital content specialist, heading up the Mobile & Emerging Platforms team. Responsible for team development & output across multiple disciplines:- Mobile - Gaming- Social Media- Content distribution

Running a digital planning & trading team, responsible for creating & executing digital strategies across a wide client base, including: Nokia, Glaxosmithkline, Marriott, Turner Broadcasting, TUI, The Metropolitan Police, & EA Games, to name a few.