Peter Gaffney Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny , Us

-Support CRM data strategy and marketing initiatives with cross-functional partners, and internal (IT, BI, email, retail, site/eCommerce, merchandising customer care) and external teams -Provide actionable recommendations to inform areas for improvement across client journey and touch points including retail, web, wholesale and omni-channel-Support marketing initiatives for 49 retail stores throughout the U.S., Canada, Hong Kong and France and at 300+ authorized retailers worldwide; streamlined business process for ad-hoc customer data, market research, survey (voice of customer feedback)-Responsible for delivering analytics and customer and insight reporting for executives, creative, social and performance marketing/media teams-Cross-functional partner for CRM and CDP migrating legacy data-Partnered with our BI team to automate monthly and ad-hoc reporting for CRM platform using Tableau

Brooklyn, New York, Us

-Digital analytics strategy lead at thelab; day-to-day lead on SwoonReads and Tempur Sealy International (TSI) Tempur-Pedic US platform; supported across 12 digital properties growing net sales by 30% -Set-up Tag Management Process flow with media team for Google Tag Manager and automated analytics class structure with development teams to ensure analytics tracking accuracy with class changes on the site-Led analytics pitches for new business; responsible for A/B testing and ongoing reporting-Worked with creative and development teams to ensure site optimization factors were considered throughout project lifecycles-Leveraged existing and new tools for client dashboarding and visualization (Optimizely, Google Optimize, Google Data Studio, Tableau)

-CRM + Digital Analytics lead for Wunderman for CPG vertical; active clients included Coca-Cola and Pernod Ricard across two different P&Ls (Wunderman & KBM Group) and Wunderman new business-Built out Coca-Cola on-going work streams for MyCokeRewards, DietCoke.com, Sprite.com and several other microsite and campaigns including for ShareACoke and their cross-channel loyalty platform database (17 Million users) -Drove +6% increase in net sales for Pernod Ricard across six high-profile spirit brands: The Glenlivet, Jameson, Kahlua, Malibu, Absolut, and Chivas -Partnered with media agency on building out a cross-channel campaign reporting structure aligning on the KPIs upfront for actionable insights and recommendations across brand teams, key stakeholders and partners

New York, Ny, Us

- Analytics lead on agency initiatives; clients include: Samsung, GE, Pepsi, BACARDÍ, Beam Global, Clinique, Aveda- Established credibility for analytics practice with Google Analytics certified program partnership along with building new business support for market research and analytics credentials- Regional HQ Adobe Analytics/Omniture Manager for Samsung’s global analytics and online marketing initiatives for samsung.com, m.samsung.com, microsites and marketing campaigns for the North America and Latin America regions (13 regional sites, over 275 supported users); conducted weekly in person and online training with Digital Marketing Managers and agency regarding best practices for advanced segmentation for insights and performance - Supported brand planning and creative development across technical implementation and reporting requirements for ad-hoc and quarterly, monthly, weekly, and daily support in context to key stakeholders

Build Your Brand ↑ www.BumpUp.netIntegrated marketing solutions and consulting firm spanning across several industry verticals including: real estate, automotive, small business, hospitality, non-profit & technology firms for the latest in online marketing, digital branding, design, and analytics.

- Analytics lead for digital agency providing world-class eCommerce, interactive, marketing, and technology solutions to global brands; launching first eCommerce and revamped sites for Alexander Wang, Americana Manhasset, Burberry, CK One, David Yurman, Donna Karan/DKNY, DeBeers, Fendi, The Frye Company, Juicy Couture, Jurlique, Knoll, La Perla, Marc Jacobs, Movado, NARS Cosmetics, Nowness - LVMH Moët Hennessy - Louis Vuitton, Oscar de la Renta, Tom Ford, Waikiki Edition Hotel - Working cross functionally, B2B and B2C to optimize website tracking and performance across all business units to provide strategy recommendations and enhancements by analyzing trends, site/product performance- Part of all new client initiatives; providing documentation for tracking specifications for Omniture and Google Analytics; oversee testing and debugging for QA development for new projects; - Multivariate A/B testing across campaigns and for different creatives or promotions with custom tracking for including offline or in-store- Responsible for all analytics client reporting including daily, weekly, monthly, quarterly reporting and analysis; Email and Campaign tracking and analysis for brand and eCommerce clients, as well as custom reports for specific ad-hoc requests

Albany, N.Y., Us

Philadelphia, Pa, Us

Stamford , Ct, Us

Master Of Science In Management Of Technology

Bachelor Of Arts In Communications & Speech Rhetoric, Business Minor, Communications, Business

Film, Radio And Digital Media