Peter Gaffney

Peter Gaffney Email and Phone Number

Senior Software Engineer at the National Basketball Association (NBA) @ National Basketball Association (NBA)
Peter Gaffney's Location
New York, New York, United States, United States
Peter Gaffney's Contact Details
About Peter Gaffney

Senior Software Engineer at the National Basketball Association (NBA). Previously, Director of Consumer Insights, Analytics and Strategy, at David Yurman. Prior to that, Head of Analytics at thelab. Clients included Tempur Sealy International and Devacurl. Associate Director of Analytics at Wunderman / Y&R / WPP. Clients included Coca-Cola, Pernod Ricard, United, GSK, and USTA. Before that was at the Barbarian Group supporting Samsung’s global analytics and online marketing for North and Latin America regions. Contributed on Bacardi for Vivimos and Untameable campaign activations along with Beam Global: Sauza, Hornitos, and Oldes Whiskies. Clients included Pepsi, GE, Aveda, Clinique. Worked at CREATETHE GROUP, named one of the ‘Top 10 Most Innovative Companies in Fashion’ by Fast Company. Clients included Alexander Wang, Burberry, David Yurman, De Beers, Frette, Fendi, La Perla Marc Jacobs, Oscar Renta, St. John Knits to name a few. MS Management of Technology - NYU PolyBA Communications and Business minor - SUNY AlbanyNBC Universal for the 2008 Olympics, CBS Radio, IT Consultant at SUNY AlbanyI enjoy spending time with family and friends, traveling, and playing basketball, baseball, and soccer.Specialties: Digital Analytics, eCommerce, Campaign Tracking, Implementation, Data Strategy, Measurement and Roadmap Planning, CRM, Audience Development , KPI Frameworks, Social Analytics, Tag Management, SEO, Media Performance Management

Peter Gaffney's Current Company Details
National Basketball Association (NBA)

National Basketball Association (Nba)

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Senior Software Engineer at the National Basketball Association (NBA)
Peter Gaffney Work Experience Details
  • National Basketball Association (Nba)
    Senior Software Engineer
    National Basketball Association (Nba) Jan 2023 - Present
    New York, Ny, Us
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  • National Basketball Association (Nba)
    Digital Marketing Solution Architect
    National Basketball Association (Nba) Apr 2022 - Dec 2022
    New York, Ny, Us
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  • David Yurman
    Director Of Consumer Insights, Analytics And Strategy
    David Yurman Feb 2020 - Dec 2021
    New York, Ny , Us
    -Support CRM data strategy and marketing initiatives with cross-functional partners, and internal (IT, BI, email, retail, site/eCommerce, merchandising customer care) and external teams -Provide actionable recommendations to inform areas for improvement across client journey and touch points including retail, web, wholesale and omni-channel-Support marketing initiatives for 49 retail stores throughout the U.S., Canada, Hong Kong and France and at 300+ authorized retailers worldwide; streamlined business process for ad-hoc customer data, market research, survey (voice of customer feedback)-Responsible for delivering analytics and customer and insight reporting for executives, creative, social and performance marketing/media teams-Cross-functional partner for CRM and CDP migrating legacy data-Partnered with our BI team to automate monthly and ad-hoc reporting for CRM platform using Tableau
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  • Thelab
    Head Of Analytics
    Thelab Jun 2017 - Feb 2020
    Brooklyn, New York, Us
    -Digital analytics strategy lead at thelab; day-to-day lead on SwoonReads and Tempur Sealy International (TSI) Tempur-Pedic US platform; supported across 12 digital properties growing net sales by 30% -Set-up Tag Management Process flow with media team for Google Tag Manager and automated analytics class structure with development teams to ensure analytics tracking accuracy with class changes on the site-Led analytics pitches for new business; responsible for A/B testing and ongoing reporting-Worked with creative and development teams to ensure site optimization factors were considered throughout project lifecycles-Leveraged existing and new tools for client dashboarding and visualization (Optimizely, Google Optimize, Google Data Studio, Tableau)
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  • Wunderman
    Associate Director Of Data & Analytics
    Wunderman Jan 2015 - Jun 2017
    -CRM + Digital Analytics lead for Wunderman for CPG vertical; active clients included Coca-Cola and Pernod Ricard across two different P&Ls (Wunderman & KBM Group) and Wunderman new business-Built out Coca-Cola on-going work streams for MyCokeRewards, DietCoke.com, Sprite.com and several other microsite and campaigns including for ShareACoke and their cross-channel loyalty platform database (17 Million users) -Drove +6% increase in net sales for Pernod Ricard across six high-profile spirit brands: The Glenlivet, Jameson, Kahlua, Malibu, Absolut, and Chivas -Partnered with media agency on building out a cross-channel campaign reporting structure aligning on the KPIs upfront for actionable insights and recommendations across brand teams, key stakeholders and partners
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  • The Barbarian Group
    Analytics Manager
    The Barbarian Group Feb 2012 - Dec 2014
    New York, Ny, Us
    - Analytics lead on agency initiatives; clients include: Samsung, GE, Pepsi, BACARDÍ, Beam Global, Clinique, Aveda- Established credibility for analytics practice with Google Analytics certified program partnership along with building new business support for market research and analytics credentials- Regional HQ Adobe Analytics/Omniture Manager for Samsung’s global analytics and online marketing initiatives for samsung.com, m.samsung.com, microsites and marketing campaigns for the North America and Latin America regions (13 regional sites, over 275 supported users); conducted weekly in person and online training with Digital Marketing Managers and agency regarding best practices for advanced segmentation for insights and performance - Supported brand planning and creative development across technical implementation and reporting requirements for ad-hoc and quarterly, monthly, weekly, and daily support in context to key stakeholders
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  • Bumpup
    Co-Founder
    Bumpup Jan 2012 - Nov 2014
    Build Your Brand ↑ www.BumpUp.netIntegrated marketing solutions and consulting firm spanning across several industry verticals including: real estate, automotive, small business, hospitality, non-profit & technology firms for the latest in online marketing, digital branding, design, and analytics.
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  • Createthegroup
    Senior Analyst
    Createthegroup Feb 2010 - Mar 2012
    - Analytics lead for digital agency providing world-class eCommerce, interactive, marketing, and technology solutions to global brands; launching first eCommerce and revamped sites for Alexander Wang, Americana Manhasset, Burberry, CK One, David Yurman, Donna Karan/DKNY, DeBeers, Fendi, The Frye Company, Juicy Couture, Jurlique, Knoll, La Perla, Marc Jacobs, Movado, NARS Cosmetics, Nowness - LVMH Moët Hennessy - Louis Vuitton, Oscar de la Renta, Tom Ford, Waikiki Edition Hotel - Working cross functionally, B2B and B2C to optimize website tracking and performance across all business units to provide strategy recommendations and enhancements by analyzing trends, site/product performance- Part of all new client initiatives; providing documentation for tracking specifications for Omniture and Google Analytics; oversee testing and debugging for QA development for new projects; - Multivariate A/B testing across campaigns and for different creatives or promotions with custom tracking for including offline or in-store- Responsible for all analytics client reporting including daily, weekly, monthly, quarterly reporting and analysis; Email and Campaign tracking and analysis for brand and eCommerce clients, as well as custom reports for specific ad-hoc requests
  • University At Albany
    Its Help Desk Consultant
    University At Albany Aug 2008 - Mar 2010
    Albany, N.Y., Us
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  • Cbs Radio
    Marketing Department
    Cbs Radio Jun 2009 - Jul 2009
    Philadelphia, Pa, Us
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  • Nbc Olympics
    Reference Recording Logger
    Nbc Olympics Aug 2008 - Aug 2008
    Stamford , Ct, Us
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  • Major Vehicle Exchange, Authorized Resources Ltd.
    Administrative Assistant
    Major Vehicle Exchange, Authorized Resources Ltd. Jun 2008 - Aug 2008
  • Dealyard.Com
    Ecommerce Associate
    Dealyard.Com 2007 - 2007

Peter Gaffney Skills

Omniture E Commerce Web Analytics Powerpoint Google Analytics Microsoft Excel Wordpress Data Warehousing Test&target Multi Channel Analytics Omniture Sitecatalyst Microsoft Powerpoint Digital Analytics Analytics Audience Measurement Social Media Measurement Adobe Analytics Audience Segmentation Data Analysis Ms Excel Pivot Tables Digital Strategy Digital Marketing Luxury Brand Marketing Global Strategy Global Operations Mobile Marketing Mobile Advertising Responsive Web Design Mobile Analytics Keynote Social Listening Analytics Implementation Marketing Strategy Marketing Communications Retail Technology Multi Channel Retail Mac Os Technology Management Marketing Web Development Seo Strategy Online Marketing Social Media Marketing

Peter Gaffney Education Details

  • New York University - Polytechnic School Of Engineering
    New York University - Polytechnic School Of Engineering
    Master Of Science In Management Of Technology
  • University At Albany
    University At Albany
    Business
  • Dublin Business School
    Dublin Business School
    Radio And Digital Media

Frequently Asked Questions about Peter Gaffney

What company does Peter Gaffney work for?

Peter Gaffney works for National Basketball Association (Nba)

What is Peter Gaffney's role at the current company?

Peter Gaffney's current role is Senior Software Engineer at the National Basketball Association (NBA).

What is Peter Gaffney's email address?

Peter Gaffney's email address is pg****@****man.com

What is Peter Gaffney's direct phone number?

Peter Gaffney's direct phone number is +120262*****

What schools did Peter Gaffney attend?

Peter Gaffney attended New York University - Polytechnic School Of Engineering, University At Albany, Dublin Business School.

What are some of Peter Gaffney's interests?

Peter Gaffney has interest in Soccer, Spending Time With Family And Friends, Health, Children, Education, Environment, Baseball, Science And Technology, Human Rights, Civil Rights And Social Action.

What skills is Peter Gaffney known for?

Peter Gaffney has skills like Omniture, E Commerce, Web Analytics, Powerpoint, Google Analytics, Microsoft Excel, Wordpress, Data Warehousing, Test&target, Multi Channel Analytics, Omniture Sitecatalyst, Microsoft Powerpoint.

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